Performance Marketing Specialist

⚠ We're heading out on vacation, so this job posting will be up during the summer months. We will be reaching out to candidates in August when we're back in action again ⚠

The marketing team at BookBeat is a team of curious minds and data-driven doers who love testing, learning and building together. As our Performance Marketing Specialist, you will work across multiple digital channels to shape strategy, build full-funnel campaigns and optimize performance towards our business targets and goals. You will turn insights into action and ideas into results, with plenty of room to experiment and make a real impact.

We believe you have at least a few years of experience in performance marketing, and that you are confident running and optimizing digital campaigns hands-on. You are someone who is curious by nature, excited to test new ideas and formats, and who uses data not just to optimize, but to elevate strategies and campaigns. You thrive in a fast-moving environment where learning and experimenting are part of the journey.

You will be part of our in-house performance marketing team, within the larger marketing organization, working closely through cross-team collaboration with growth marketers, designers and analysts, and many more. You will report to the Digital Marketing Director.

The role includes but is not limited to

• Shaping and executing both short- and long-term strategies for full-funnel, digital marketing campaigns

• Planning, building and optimizing campaigns across digital channels such as Google Ads, Paid Social, YouTube, TikTok and more

• Driving performance through structured testing, audience strategy, budget management and continuous optimization

• Collaborating closely with creative and analytics teams to align strategy, content and performance insights

• Analyzing campaign performance and optimize towards targets using data and insights

We Believe You Have

• Min. 3 years of experience working within digital/performance marketing

• Relevant education in digital marketing and/or business administration

• Hands-on experience working with platforms like Meta, Google Ads, TikTok, Programmatic etc. and a big plus if you have worked with Smartly before

• A strong analytical mindset and confidence using tools like Google Analytics and Excel

We're Looking For Someone Who Is

• Full of energy and initiatives, someone who brings ideas, drives projects forward and inspires others

• Analytical and creative, you love ideas, but you love impact even more

• A strategic doer, you bring initiative, ownership and positivity to everything you work on

• A collaborative team player and strong in communication, both written and spoken English

• Hands-on with tasks and projects, but you also really enjoy zooming out, negotiating the best possible deals, and seeing the big picture
• Fluent in Finnish - a big plus, not a must

What comes with joining BookBeat AB:
30 days of paid vacation
⏱ O ne extra day off per year through reduced working hours
ITP1 occupational pension and flex pension option
Insurance, including occupational group life, work injury and business travel insurance
🎾 Annual wellness allowance, weekly wellness hour and monthly activity clubs
🎧 BookBeat subscription for you and your loved ones
Working equipment, including a computer, phone and phone subscription
🏥 Subsidised occupational health care option
📜 Collective agreement
👶 Parental leave benefits
A sustainable work-life balance with a 37.9-hour work week
⏰ Flexibility in your everyday work, including flexible working hours
Opportunities to keep growing through challenging tasks, learning opportunities and educational resources
Knowledge sharing sessions within and across teams
Regular breakfasts, team activities, holiday parties, roadmap days and other moments that bring us together
A centrally located HQ in the heart of Stockholm, with access to our office gym, sauna and dog room
Discounts and benefits through Bonnier, e.g. yearly bike service

A bit about BookBeat
BookBeat's journey began in 2015, with the ambition to create a market-leading service for digital books. In 2016, the BookBeat app was launched.

Today, around 10 years since our launch, more than one million people use BookBeat every month. We're part of Bonnier Books and continue to grow across Europe with plenty of pages still left to write.

Team BookBeat now consists of around 170 curious and committed doers, working across areas such as tech, product development, books, marketing & sales, finance, business development and people operations.

What brings us together is not just what we do, but how we do it. Our four core values guide the way we work, collaborate and grow:

Be great at what you do
📣 Share what you know
Curiosity for our users and us
Build Team BookBeat

In practice, this means we want people to keep developing within their area of expertise, while also sharing knowledge generously with others. We work closely across teams, learn from each other and stay curious about our users, our product and the journey we're on. We also believe that everyone contributes to the culture we build together. Whether it's through collaboration, feedback, new ideas or simply helping a colleague out, we all play a part in making BookBeat a place where people can do great work and enjoy the journey along the way.

Locations Stockholm