Marketing Operations & Automation Manager

Build the engine behind smarter, more effective marketing.
Join our central Group Marketing team as Marketing Operations & Automation Manager and help build the systems, workflows and data foundations that turn marketing activity into measurable business growth.

Across Liana, Ungapped and Profinder, you'll own and improve the processes connecting CRM, marketing automation, lead management and reporting - creating a seamless journey from first touch to qualified opportunity and revenue.

Working closely with Growth, Sales, Product Marketing and colleagues across the Group, you'll streamline processes, strengthen collaboration and introduce smarter, AI-enabled automation. Reporting to the Group CMO, you'll combine hands-on execution with continuous improvement, helping build a scalable, data-driven marketing organisation across multiple markets.

What you will own

• Own the Group Marketing Operations framework across Liana, Ungapped and Profinder.
• Define and maintain common Marketing Operations processes, standards and ways of working across the Group.
• Ensure clear processes for lead capture, management, qualification and Sales handover.
• Develop and optimise marketing automation and lifecycle workflows.
• Own the connection between Marketing activities, CRM and Sales processes.
• Maintain and improve tracking, attribution and marketing data quality.
• Build reliable reporting and dashboards that provide visibility into funnel and campaign performance.
• Work with Growth to ensure campaigns are correctly tracked and measurable.
• Identify opportunities to improve funnel efficiency through automation, process improvements and better data.
• Identify and evaluate opportunities to use AI and automation to improve Marketing processes, workflows, data management and operational efficiency.
• Support the development of shared Marketing × Sales processes, definitions and ways of working.
• Establish and maintain clear documentation, processes and governance for Marketing Operations.
• Identify opportunities to improve the Group's use of CRM, automation and marketing technology.
• Share best practices and enable marketers across the Group to work effectively with available systems and data.

What we are looking for
We are looking for someone who combines strong technical and operational expertise with commercial understanding and a hands-on mindset.

You have:

• 4+ years of relevant experience in Marketing Operations, Marketing Automation, CRM or a similar role.
• A strong understanding of B2B marketing funnels, lead management and Marketing × Sales processes.
• Hands-on experience with CRM systems and marketing automation platforms. Familiarity with Pipedrive is a plus.
• Strong understanding of lead lifecycle, qualification, routing and Sales handover.
• Experience with tracking, attribution, reporting and marketing performance measurement.
• A strong analytical mindset and the ability to turn data and process gaps into practical improvements.
• Experience working across Marketing and Sales teams.
• A strong understanding of how CRM and marketing technology can support scalable Growth.
• Experience building or improving Marketing Operations processes across multiple teams, markets or business units.
• The ability to create scalable standards and processes while adapting them to different business and market needs.
• The ability to work hands-on with systems while also developing processes and ways of working.
• An AI and automation mindset - strong interest in emerging AI technologies and their application to Marketing Operations, automation, data, workflows and scalable ways of working.
• Strong project management and stakeholder management skills.
• The ability to work independently in a changing environment.
• Fluent English, both written and spoken.
• Swedish or Finnish is an advantage.

Role focus
This is a central Group Marketing role focused on building and developing the Marketing Operations capability across Liana, Ungapped and Profinder.

The position is primarily focused on Marketing Operations, automation, CRM processes, lifecycle management, tracking, attribution and reporting.

You will combine hands-on work in systems and technology with the development of scalable processes, standards and ways of working across the Group.

Why join us?
Build the foundation for Growth across the Group.

This is your opportunity to shape how Marketing operates across three businesses and multiple markets. You'll have the freedom to improve processes, explore AI-powered automation and turn complex workflows into practical solutions that make a real difference.

Working closely with Growth, Sales and Product Marketing, you'll help create a more connected, data-driven and scalable marketing organisation - while developing your expertise in Marketing Operations, automation and emerging technologies.

You'll be joining an ambitious B2B tech group where good ideas can quickly turn into real improvements. Liana, Ungapped and Profinder are part of Ilkka Group, an international group focused on marketing, technology and data-driven business growth.

Location
The role is based in Sweden and sits within our central Group Marketing organisation. Occasional travel may be required as part of the role.

You will work closely with teams and stakeholders across Liana, Ungapped and Profinder, as well as colleagues across different markets.