Head of Creative Strategy

The Head of Creative Strategy will lead the development of Pophouse's long-term creative strategy and help shape how the business identifies, develops, and scales creative opportunities across its IP portfolio.

Working closely with the Investment team, the Head of Creative Strategy will link value creation plans with actionable creative roadmaps, ensuring that each opportunity is supported by the rights, assets, partners, stakeholder alignment, and execution plan needed to bring it to life.

The role will also be pivotal in maintaining discipline and consistency to the creative development process, helping teams define creative priorities, track progress against agreed milestones, and drive alignment between the original investment thesis and the creative outputs pursued.

Key Responsibilities

Own and lead the development of Pophouse's long-term creative strategy across its IP portfolio

Work closely with the Investment team to translate value creation plans into actionable, well-sequenced creative roadmaps

Ensure each creative opportunity is supported by the rights, assets, partners, stakeholder alignment, and execution plan required to deliver it

Help teams define creative priorities and track progress against agreed milestones

Build and execute strategic partnerships that enable creative growth, audience expansion and cultural relevance across Pophouse's IP portfolio

Collaborate with creative partners, brands, and production partners to create scalable opportunities that align with the investment thesis

Define, track, and report on clear milestones connecting creative outputs to agreed value creation plans

Use insights and stakeholder feedback to refine creative priorities and roadmaps over time

Lead and develop a small, high-performing creative strategy team

Work cross-functionally with stakeholders across catalogue, commercial, production, and investment teams

Act as a senior internal expert on creative strategy, IP development, and the discipline needed to connect creative execution to investment goals

Experience, Education & Competence

Proven experience in creative strategy, IP development, or content/franchise strategy within entertainment, media, or a related industry

Strong strategic background with experience translating business or investment plans into actionable creative roadmaps

Experience working closely with investment, brand, or commercial teams to align creative direction with value creation objectives

Demonstrated success bringing discipline and structure to creative development processes, including milestone tracking and prioritization

Commercially strong, with the ability to connect creative decisions to long-term value creation

Experience building and managing strategic partnerships that enable scalable creative or IP-led growth

Proven people leader with experience managing and developing small, high-performing teams in fast-paced, entrepreneurial environments

Analytical and insight-driven, with the ability to interpret stakeholder input and translate it into clear strategic and creative decisions

Strong stakeholder management skills, with the credibility to collaborate effectively across investment, commercial, and creative teams