Director Group Brand Insight

Where there’s you, there’s a way. At Vattenfall, we’re determined that there’s a way to leave fossil fuels behind -starting with fossil-free energy and electricity. Bring your curiosity, expertise and ability to turn complex insights into clear direction. Together, we can turn insight into impact.

As our Director Group Brand Insight, you’ll lead our insight agenda, connect research with brand strategy and translate evidence into clear strategic direction and actionable recommendations - presented with analytical rigour and clarity. This is a senior role for an experienced insight professional who has built and led insight functions in a complex organisation.

Reporting to the VP Brand and joining the Group Brand Management Team within the Communications team, you will shape the insight agenda across brand strategy, communications, media and performance.

Your tasks and responsibilities

• Define how insights are built, structured and shared across the Group, collaborate across markets, functions and disciplines to create one trusted source of truth that guides strategy, priorities and investments holistically within Vattenfall (beyond brand).
• Lead and develop the Group Brand Insight function, including people leadership, while advising senior stakeholders and managing research partners and budgets.
• Lead brand health tracking, strategic research, communication testing and KPI reporting across markets.
• Turn audience, stakeholder and market insights into recommendations that guide investment and improve effectiveness.
• Create and deliver insights making complex evidence accessible and recommendations actionable, taking ownership from insight through to recommendation and following through on agreed priorities.
• Advise senior stakeholders, share accessible insights, coach team and manage research partners and budgets.

Qualifications

You combine analytical rigour with strategic judgement and a clear understanding of how insight contributes to business outcomes. You communicate with clarity, collaborate across markets and disciplines, and develop others through shared expertise.

• Relevant degree in marketing, business, behavioural or social sciences, statistics or a related field, or equivalent experience, with strong research and analytical grounding.
• At least 15 years of relevant experience in marketing, branding or insights within a large, complex organisation, with proven experience of translating insights into strategic recommendations and decision support.
• Expertise in quantitative and qualitative research, brand diagnosis and tracking, communication evaluation and media effectiveness.
• International team leadership, agency and budget management, fluent English and willingness to travel.
• Strong executive communication skills, with the ability to translate complex findings into clear, engaging and visually compelling presentations.
• Proven ability to shape insight strategy, building foundation for the long-term strategy, building the frameworks and governance that make insights shared, consistent and trusted across the organisation.

Additional Information

Why join us?

Come and shape the questions, not just the answers. You’ll connect research with strategy and creativity in an international team. Bring your curiosity, perspective and sense of humour. Together, we want to explore ideas, learn from each other and celebrate progress. Different backgrounds and experiences are welcome.

Ready to turn insight into impact? We would love to hear from you.

Our Offer
We offer a challenging and international work environment and the possibility to work with some of the best in the field. You will be working in interdisciplinary teams and you can always count on support from committed colleagues as ‘Ask and Share’ concept is essential for the way we work. We offer attractive employment conditions (smart working, flexible working hours and a good-work-life balance) and opportunities for personal and professional development. Click here for further information.

Location
Solna

For more information about the process you are welcome to contact our Executive recruiter Cecilia Wijkman, cecilia.wijkman@vattenfall.com

Trade Union representatives in Sweden via Vattenfall´s switchboard +46 8 739 50 00. Anders Bohlin (Unionen), Robert Lönnqvist (SEKO), Christer Gustafsson (Ledarna) and Marika Westman (Akademikerna).

We welcome your application no later than November 26, 2026 . We kindly request that you do not send applications by any means other than via our website and that you refrain from submitting a cover letter with your application. You apply quickly and easily by answering screening questions and attaching your CV. Assesments is a part of the recruitment process.

At Vattenfall, we value being active, positive, open, and safety-conscious. We are looking for employees who share our vision and can contribute to strengthening our corporate culture. We firmly believe that diversity helps build a more profitable and attractive company, and we strive to be good role models when it comes to diversity. Vattenfall actively works to ensure that all employees have the same opportunities and rights regardless of age, ethnic or cultural background, gender identity, religion/belief, sexual orientation, or disability. Read more about how we work with diversity and inclusion here.

The security of Vattenfall and its employees is essential. For that reason, a pre-employment screening will be part of your recruitment process. The screening is based on the role you will fulfill within Vattenfall.

Working at Vattenfall means working with critical societal infrastructure. Therefore, many of our positions are security-classified, and you may be required to fill a wartime posting. If this position is security-classified, a security clearance will be carried out before employment, in accordance with the Security Protection Act. Any potential wartime posting will be based on the employment contract and the Total Defence Service Act.

We look forward to receiving your application!

Company Description

Vattenfall is one of Europe’s largest producers and retailers of electricity and heat. Our main markets are Sweden, Germany, the Netherlands, Denmark, and the UK. The Vattenfall Group has approximately 21 000 employees. We have been electrifying industries, powering homes and transforming life through innovation for more than 100 years.