Ad Sales Director

Company Description

We Are Era is a Nordic leader and the largest creator marketing company in Europe. We have 400 employees across Europe, with local offices in Sweden, the Netherlands, Germany, France, and Italy. Our full-service creator marketing offering includes strategy, concept development, production, project management, and creator sourcing. Our dedicated creative studio, social intelligence hub, and in-house legal provide the foundation for both relevance and reliability. We work across most platforms and with creators who share our values, from music artists and major social media personalities to niche creators. We Are Era is a subsidiary of RTL and Bertelsmann Group.

Job Description

As Ad Sales Director, you'll take the lead in growing and developing our Ad Sales business, with commercial ownership of the business area and a clear focus on revenue growth, profitability and strengthening We Are Era's position in the market. You'll be a senior commercial voice in the market, building strong relationships with media agencies, trading teams, advertisers and key industry partners. A big part of the role happens outside the office, staying close to clients, understanding where the market is moving and making sure We Are Era is top of mind when campaigns, partnerships and media investments are being shaped. This is a role that combines commercial leadership with hands on sales. You'll set direction, identify new revenue opportunities and develop our agency and trading partnerships, while staying close enough to the market to turn opportunities into business. You'll also play an important role in evolving our digital advertising offering, from pricing and packaging to inventory, yield and new products.

You'll work closely with the CEO and Ad Operations team and report directly to the CEO. As the business grows, you'll take increasing ownership of our key commercial partnerships and help shape the long term direction of We Are Era's Ad Sales and monetization business.

YOUR IMPACT

• Lead and grow We Are Era's Ad Sales business in Sweden, with ownership of revenue growth, commercial performance and the continued development of the business area.
• Build and develop long-term relationships with media agencies, trading teams, key advertisers and commercial partners while identifying new business opportunities.
• Strengthen We Are Era's position in the market and grow our share of media investments across existing and new clients.
• Own and develop key agency and trading relationships, including commercial negotiations, agreements and long term partnership development.
• Set commercial priorities, build a strong sales pipeline and deliver against revenue targets and KPIs.
• Develop our digital advertising offering together with the CEO and Ad Operations team, with a strong focus on online video and platforms such as YouTube.
• Drive commercial strategies around pricing, packaging, inventory, yield and demand to increase revenue and profitability.
• Use sales performance, market trends and client insights to identify new advertising products, revenue streams and commercial partnerships.
• Act as a senior commercial voice within We Are Era, bringing market insights into the business and contributing to the long term development of our Ad Sales offering.

Qualifications

• To thrive as Ad Sales Director at We Are Era, we believe you're a senior commercial leader who knows how to grow a business while staying close to clients and the market.
• You have solid experience in media sales, digital advertising, a media agency or a similar commercial environment, with a proven track record of driving revenue growth and developing successful partnerships.
• You know the Swedish media and agency landscape well and bring a strong network of relevant relationships across agencies, advertisers and the wider industry.
• You have a strong understanding of digital advertising and online video, as well as the commercial dynamics of media planning, buying, trading, pricing and inventory.
• You combine strategic thinking with a hands on approach and are comfortable moving between commercial strategy, senior negotiations and closing business.
• You're confident, proactive and commercially sharp, with the ability to take ownership, set direction and turn market insights into action.
• You're fluent in Swedish and English, both written and spoken.
• Experience with programmatic media, Google Ad Manager or similar advertising platforms is a plus.

Additional Information

At We Are Era, we believe great work comes from bringing different people, perspectives and experiences together. You'll join an open and collaborative team where ideas are shared, individuality is valued and there's plenty of room to grow.

Our Stockholm office is located on Eriksbergsgatan, right next to Humlegården and surrounded by some of the city's best lunch spots. As part of both a local Nordic team and a wider international network, you'll have opportunities to connect, collaborate and develop across markets. And of course, you can expect amazing colleagues, competitive benefits and a workplace where we want you to do great work and enjoy being part of the team.