Product Marketing Manager

Bannerflow is a fast-growing global SaaS company building a Creative Intelligence Platform that enables enterprise brands to create, predict, and optimize advertising across channels. We're on a company-wide AI transformation journey, with high expectations on AI and agentic workflow adoption across all teams.

⭐ Ready for a new challenge? Here's what we offer:

Ownership and trust. We believe in close collaboration, taking ownership, and assuming the best in each other: within and outside of the team.

Growth and autonomy. We move fast, take risks, and back good ideas. Got a way to help us scale faster? Bring it on.

A fun, inclusive culture. Think Health Month, inspirational sessions, board game nights, padel tournaments, and Friday beers.

A stable, scaling business. We're a global industry leader based in Stockholm, with a growing international customer base and clear plans for expansion into new markets in 2026/2027.

🦋 Are you + Bannerflow = true?

The Product Marketing Manager bridges the gap between our product and our target market, communicating the "why," "what," and "when" of product development to prospects, customers, and our internal teams. You'll turn technical insight into compelling commercial messaging that drives customer acquisition, engagement, and product adoption. You'll work closely with stakeholders across the business, partnering especially closely with Product and Commercial, and your work will directly contribute to our growth, product adoption, and customer retention.

In this role, you will...

Research the market. Track customer pain points, industry trends, and competitor positioning on an ongoing basis.

Shape our position. Strengthen Bannerflow's market position and ensure GTM activities and messaging support it, differentiating us from the competition.

Build GTM strategy. Develop and execute go-to-market plans for new and existing products.

Enable the business. Create positioning assets and sales enablement materials; pitch decks, FAQs, battle cards.

Champion the brand. Promote Bannerflow's story, internally and externally, and drive production of product content (case studies, videos, web copy, blog posts).

Drive adoption. Measure feature and platform usage, and build adoption strategies for priority areas.

...So, what are we looking for? 🤔

3+ years of experience in Product Marketing Management.

Excellent written and verbal communication skills, with the ability to simplify complex ideas for internal and external audiences.

A proven ability to manage multiple projects independently, balancing priorities and deadlines without close supervision.

A strong cross-functional collaborator and influencer, able to align product, sales, and marketing teams around common goals, even without direct authority.

A customer-first mindset and strong problem-solving skills.

Solid understanding of the full product lifecycle, from launch to end-of-life.

Strong design skills, able to create compelling, polished presentations.

Bonus points for...

Experience building relationships with customers and industry analysts, including leading Customer Advisory Boards and industry briefings.

Strong analytical skills and comfortable using market and user data (with tools such as; HubSpot, Salesforce, FullStory, Gainsight, Mixpanel, Amplitude) to inform decisions, plus comfort using AI tools (e.g., Claude, ChatGPT, Gemini) to work efficiently.

You'll help us continue to revolutionize the Ad Tech industry through cutting-edge technology and product excellence. We offer a hybrid workplace and a competitive package including pension (ITP1), health allowance, parental leave top-up, and health care insurance.

We're committed to building a diverse, inclusive team and welcome applications from all backgrounds, experiences, and abilities.

If you're excited about bringing great tech products to market and growing a booming business, we'd love to hear from you!