PRODUCT MANAGER PERSONALIZATION

About the role

SAS is looking for a Product Manager to lead personalization across our digital customer experience. As part of the Digital Sales team within E-Commerce, you will define the personalization strategy and roadmap, ensuring customer insights, data, and audience understanding are translated into relevant experiences across the customer journey.

Working closely with Product Managers, CRM, Analytics, Data & AI, Legal/DPO, and Digital & IT, you will help make personalization an integrated part of product development, from discovery to booking and beyond. You will be responsible for creating the capabilities, priorities, and direction needed to deliver more relevant customer experiences while supporting commercial growth and measurable business outcomes.

Challenges you will work on:

• Define and drive the personalization strategy, roadmap, and audience approach across digital channels.
• Build customer understanding through segmentation, behaviors, preferences, and customer value.
• Ensure consent capabilities and customer data are used effectively to support personalization.
• Enable relevant audience activation and personalized experiences across web, app, and communications.
• Identify and validate opportunities through customer insights, data analysis, experimentation, and A/B testing.
• Explore how AI and emerging technologies can support more relevant customer experiences.
• Define success metrics and measure the impact of personalization on conversion, revenue, engagement, and customer experience.
• Turn strategic opportunities into clear requirements and prioritized initiatives, working with Product Owners and delivery teams to bring them to life.

The Team

You will be part of a cross-functional product environment within Digital Sales, working closely with Product Managers, Product Owners, designers, engineers, architects, data specialists, and stakeholders across Commercial and Digital & IT. Reporting to the Head of Digital Sales, you will work closely with teams across CRM, customer data, digital delivery, Analytics, and Data & AI to shape how personalization is developed and delivered across SAS. Our culture is built on Extreme Ownership, Customer Obsession, and Winning as One Team. We use customer insights, experimentation, and innovation to create better customer experiences and support sustainable growth.

To be successful we believe you have

You are passionate about creating relevant and valuable customer experiences. Curious and customer-focused, you enjoy understanding customer needs, behaviors, and motivations, and translating those insights into meaningful improvements. You are analytical and comfortable using data to identify opportunities, evaluate performance, and support decision-making. Working across teams and stakeholder groups comes naturally to you, and you are confident creating alignment, influencing priorities, and driving initiatives forward.

• 5+ years of experience as a Product Manager, owning products from strategy and discovery through delivery and measurable outcomes.
• Experience driving personalization, CRM/CDP, customer intelligence, customer experience, or similar data-driven initiatives across products, journeys, or channels.
• Experience translating customer insights, behaviors, preferences, and context into product opportunities and customer experiences.
• Strong commercial and product understanding, with the ability to balance customer needs and business objectives.
• Experience analyzing customer behavior, digital performance, and funnel data.
• Hands-on experience with product discovery, experimentation, and A/B testing.
• Experience working cross-functionally with teams such as CRM, Analytics, Engineering, Legal/Privacy, and other business stakeholders.
• Fluent English.

We consider it a plus if you have

• Experience from digital travel, e-commerce, or other data-driven digital businesses.
• Experience or interest in AI and emerging technologies.
• Knowledge of a Scandinavian language.

Why SAS?

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.
• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels and car rentals.
• Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café and easy access to outdoor activities in Hagaparken and Brunnsviken.
• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station and commuter trains, alongside a network of cycle paths.

Our Culture at SAS

At SAS, we are dedicated to caring for each other, delighting our travelers and driving the transformation towards sustainable aviation. As a future colleague on our team, you'll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. We are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work.

Join us at SAS and help shape more relevant, seamless and valuable digital experiences for our travelers.

Additional information

Deadline for application: 4/12/2026. Applications are reviewed continuously, and the position may be filled before the application deadline. Please apply through the designated recruitment channel; applications sent by email cannot be accepted due to GDPR regulations.

• Position: Full-time (100%), starting with a six-month probation period.
• Location: This position is based in Frösundavik, Solna (Stockholm), and you will be expected to work onsite. Any work-from-home arrangements must be agreed with your manager. SAS encourages employees to work primarily from the office to support collaboration, teamwork, and business needs.
• To be eligible for this position you need an EU-work permit. Please note that we ask you to inform us if you currently have a valid EU-work permit.

Come and fly with us!

SAS, Scandinavia's leading airline since 1946, operates from its principal hub at Copenhagen Airport (CPH), complemented by hubs in Oslo (OSL) and Stockholm (ARN). Our mission is to connect Scandinavia with the world and the world with Scandinavia. Each year, SAS serves more than 25 million passengers and transports 55 tons of cargo to 135 destinations across Europe, the USA, and Asia. With a passionate workforce of over 10,000 colleagues, we collaborate with partners and customers to drive transformative changes in aviation. We are committed to achieving net-zero emissions by 2050, embodying the visionary spirit of our founders: "To move from the old to what is about to come, is the only tradition worth keeping". Innovation and societal progress are at the heart of everything we do. For more information, visit our website at www.flysas.com or follow us on social media for the latest updates and promotions.