Lifecycle Marketing Specialist (Self-Serve)

TL;DR - You'll execute Lovable's lifecycle marketing for the self-serve base - activation, engagement, retention, and reactivation. Hands-on, AI-first, and increasingly driven by intelligent personalization. You'll shape how millions of builders experience Lovable every day.

Why Lovable?
Lovable lets anyone and everyone build software with any language. From solopreneurs to Fortune 100 teams, millions of people use Lovable to transform raw ideas into real products, fast.

We are at the forefront of a foundational shift in software creation, which means you have an unprecedented opportunity to change the way the digital world works. Over 2 million people in 200+ countries already use Lovable to launch businesses, automate work, and bring their ideas to life. And we're just getting started.

We're a small, talent-dense team building a generation-defining company from Stockholm. We value extreme ownership, high velocity, and low-ego collaboration. We seek out people who care deeply, ship fast, and want to fundamentally reshape how products grow.

What we're looking for

• 5+ years in B2C lifecycle, CRM, or growth marketing at consumer or PLG scale
• 3+ years of deep, hands-on expertise with a modern lifecycle marketing platform like Braze, Iterable, or Customer.io
• Fluency in Liquid templating and email HTML/CSS, segmentation logic, and event-driven campaign architecture, experience with CDPs, event pipelines (e.g., RudderStack) and SQL for self-serve analysis makes you even stronger here
• Experience building adaptive, evolving lifecycle systems, not just static journeys
• Hands-on experience applying AI and automation to content creation, personalization, segmentation, and decisioning logic
• Comfort operating in ambiguity and designing systems that improve over time
• Content craftsmanship to ensure content going out always builds on Lovable's brand

What you'll do

• Operate lifecycle marketing for the self-serve base across activation, engagement, retention, and reactivation.
• Lifecycle PoC for product launches, experiments, and GTM moments
• Design intelligent, rules-based or algorithmic lifecycle programs that dynamically decide who to message, when to reach them, which channel to use (email, inbox, push, and emerging CRM channels), and what content to send, based on behavior and context
• Work AI-first across your entire workflow, applying AI and automation to content generation, personalization, segmentation, decisioning, and analysis
• Build experimentation and data-driven optimization into every lifecycle program, measuring true incremental impact rather than surface-level engagement
• Partner closely with Data, Product, and GTM teams so lifecycle messaging feels native, timely, and valuable

What Success Looks like

• Increased lift from lifecycle marketing you're working on vs baseline
• Builders experience Lovable's lifecycle messaging as remarkably relevant, well-timed, and valuable - not noisy or generic

About your application
Please submit your application in English. It's our company language, so you'll be speaking lots of it if you join.

We treat all candidates equally - if you're interested, please apply through our careers portal.