Head of Performance Marketing

Head of Performance Marketing

Have you steered paid social, influencer or search spend on CAC, and do you know why one hook beats another? Let's talk.

Anyfin exists to improve people's financial lives. We don't hand out new loans. We fix shitty ones, with fairer terms, a clear overview and a partner that's actually on your side.

We're profitable, growing fast in Sweden, Finland and Germany, and building the growth engine that will take us across Europe. This role sits at the heart of it.

The role

You'll lead paid social, influencer and Google search, from the message all the way to the numbers.

You own the message and the creative. You'll define audiences and messaging per market, brief our content creators, give creators sharp feedback and run a weekly testing rhythm.

You steer on cost and value. With our analysts, you'll track CAC, marginal CAC and what each channel's customers are really worth, push for attribution we can trust, and decide what to scale, fix or cut. Market owners own budget and results in their markets. You make the channels deliver for them.

You find new growth. You'll test new channels, formats and audiences fast, instead of running last year's playbook harder.

You lead the team. You'll lead our influencer specialists, a paid social specialist and our content creators. You'll set clear goals, help them grow and bring marketing's view to the company.

What success looks like after 12 months

• We're bringing in clearly more customers than a year ago, at a marginal CAC that still pays back, and you can show which decisions got us there.
• Performance marketing is steered with clear frameworks: everyone knows how we value customers, set priorities and decide what to scale or cut.
• We test and kill at a good pace, and learn faster than our competitors.
• Our best ads and creator videos come from real customer insight, and a clearly higher share of new creative beats what it replaces.

Who you are

You've owned the numbers. You've steered paid social, influencer or search spend against CAC targets, and cut things that only looked good on the dashboard. You've run a channel in-house, not only through agencies. You know how CAC, CLTV and marginal CAC fit together, and that platform attribution is never the full truth.

You have taste in creative. You can explain why one ad works and another doesn't, and turn that into a better brief.

You challenge and think differently. You question how things are done, hold your own with analysts and management, and have found new growth before.

You lead specialists who are better than you at their craft, and help them grow.

You speak Swedish, Finnish or German, and work fluently in English. You'll judge creator content, so you need to feel when a line lands.

It's a plus if you have:

• B2C experience, ideally in consumer fintech or lending.
• Hands-on with Meta, TikTok and Google Ads.
• Experience with influencer marketing.

Why Anyfin

At Anyfin, you'll lead marketing for a company on a mission to improve people's financial lives, and you'll play an important part in how we show up across our markets.

Your work helps people discover a better way to handle their loans, which can be a real step towards more financial freedom. We're a team where ideas move quickly from strategy to launch, and where you'll see the impact of what you and your team create.

This role is based in Stockholm, it's office first and we offer relocation support to help you move if needed.