Head of Distributor Markets & Sales Operations

Haglöfs is the progressive outdoor performance brand from Sweden. Since 1914, we've been drawing outside the lines, thinking outside the box, and living outside our comfort zones. Join us on our quest to encourage exploration - both physically and mentally - by embracing the outdoors.

About the Role

The Head of Distributor Markets & Sales Operations is a strategic and results-driven Senior Leader to develop, manage and grow our overseas distributor relationships and drive smooth operations across our global sales channels. This role will lead a team responsible for managing distributor relationships, optimizing sales operations, and ensuring an aligned go-to-market approach across all regions.

You will report directly to the Global Director WS and play a pivotal role in shaping Haglöfs' approach to distribution and sales as well as the overseas business development.

Key Responsibilities

Distributor Markets & Business Development

• Own Haglöfs' distributor strategy across international markets, identifying growth opportunities, developing strategic partnerships, and driving sustainable, profitable expansion.
• Ensure ongoing alignment between distributor strategies and Haglöfs' overall commercial objectives
• Oversee distributor contract negotiations, performance management, and long-term relationship development

Sales Operations & Go-to-Market Process

• Own the annual sales planning process across distributor markets.
• Lead commercial forecasting and demand planning together with key stakeholders.
• Govern the global go-to-market process and commercial calendar.
• Drive sales performance through KPIs, reporting, and continuous process improvement.
• Develop and optimize digital sales tools and commercial reporting capabilities.
• Own the commercial budget and financial performance for the distributor business.
• Deliver agreed sales, profitability, and market share targets.
• Drive forecast accuracy and commercial planning discipline.
• Monitor seasonal performance and initiate corrective actions where required.Leadership & Team Development

• Build, develop, and mentor a high-performing team of professionals across sales operations, merchandising, and distributor management.
• Foster a collaborative culture focused on continuous improvement, innovation, and shared success.
• Develop talent pipeline to become future leaders
• Serve as a member of the Wholesale Leadership Team, contributing to the development and execution of Haglöfs' commercial strategy.

• 10+ years of experience in a sales or commercial role, preferably within the outdoor, apparel, or consumer goods sectors
• Proven experience developing and managing distributor relationships in international markets
• Strong understanding of commercial and go-to-market processes
• Demonstrated ability to lead cross-functional teams and manage complex go-to-market processes.
• Exceptional leadership and communication skills with a track record of building and developing successful teams
• Ability to think strategically while managing day-to-day operations and projects
• Fluent in English; additional languages are a plus

Personal Traits

• Results-driven: Motivated by achieving ambitious targets and delivering sustainable growth.
• Collaborative: Able to build and maintain strong cross-functional relationships, working closely with global HQ and country teams.
• Innovative mindset: Open to new ideas and ways of working, with a passion for continuous improvement and sensitive to cultural differences.
• People-oriented: A strong leader and coach who can inspire and develop a diverse team.
• Adaptability: Thrives in a dynamic, fast-changing digital landscape and embraces innovation.

This is an exciting opportunity to join Haglöfs on our continued growth journey and become part of a company where people, sustainability, and innovation are at the center of everything we do. We believe the best ideas come from collaboration, curiosity, and a shared passion for the outdoors.

Our headquarters are currently based in Alvik, Stockholm, and during 2026 we'll move to our new inspiring office in the vibrant Slakthusområdet district. We review applications continuously and encourage you to apply as soon as possible.

Are you ready to take the next step in your career and help shape the future of Haglöfs? Submit your application today and become part of our journey to inspire more people to explore the outdoors through innovation, sustainability, and passion.