Creator Marketing Lead - Affiliate & Creator Commerce

Are you passionate about the evolving creator economy and how creators can drive both brand relevance and commercial impact? We're looking for a Creator Marketing Lead - Affiliate & Creator Commerce to shape and build how we work with creator-led commerce at scale.

In this role, you'll lead the strategic direction of our creator affiliate offering and turn that strategy into scalable capabilities, ways of working and measurable business results. You'll connect creator marketing, affiliate and commercial opportunities, ensuring our approach supports both short-term performance and long-term creator relationships.

You'll work closely with Creator Marketing, Affiliate, Media and local market teams to build a connected creator ecosystem and unlock the full potential of our creator partnerships across the business.

WHAT YOU'LL DO

As Creator Marketing Lead - Affiliate & Creator Commerce, you'll shape the strategy and build the capabilities required to grow creator commerce across markets. You'll translate strategic priorities into clear plans, processes, tools and technology, while driving collaboration across teams and markets.

You will:

• Define and drive the creator affiliate and commerce strategy, ensuring it complements the broader affiliate strategy and overall creator marketing direction.
• Build scalable operating models, processes, tools and technology that enable creator commerce across markets.
• Shape quarterly strategies, priorities and budget allocation within your area.
• Work closely with markets to identify commercial opportunities and define activation plans.
• Lead and guide Creator Marketing Specialists and Coordinators in campaign execution and delivery.
• Oversee campaign execution, budget management, performance and stakeholder alignment.
• Identify opportunities to maximise creator value across awareness, engagement and conversion.
• Build strong collaboration across Creator Marketing, Affiliate, Media and local market teams, ensuring partnerships and creator relationships are leveraged strategically across initiatives.
• Balance performance and commercial objectives with long-term creator relationships and strong brand alignment.
• Use performance insights and learnings to continuously evolve the creator commerce offering and identify new opportunities for growth.

WHO YOU ARE

We're looking for a strategic and commercially minded creator marketing professional who combines deep expertise with a builder mentality. You're comfortable setting direction, but equally motivated by turning strategy into something tangible, scalable and actionable.

You understand both the relationship-driven side of creator marketing and the performance-driven nature of affiliate and creator commerce. You can navigate a complex stakeholder landscape, influence across teams and markets and turn business needs into clear operational and technical requirements.

We are looking for people with:

• Extensive experience within creator, influencer or affiliate marketing, with strong expertise in creator commerce and performance-driven partnerships.
• Proven experience building or scaling creator-led commercial or affiliate programmes.
• Strong strategic planning and prioritisation skills, with the ability to translate strategy into execution.
• A solid understanding of affiliate platforms, tracking, attribution, tools and technology supporting creator commerce.
• A commercial mindset with a strong focus on measurable results, business impact and optimisation.
• Experience managing budgets, priorities and performance across multiple initiatives or markets.
• Excellent stakeholder management skills and confidence working across senior, cross-functional and international teams.
• Experience leading, coaching or guiding specialists and coordinators in campaign delivery.
• The ability to balance short-term commercial opportunities with long-term creator relationships and brand priorities.
• A collaborative, curious and proactive approach, with the drive to build new capabilities and ways of working.

WHO WE ARE

H&M Group is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant and welcoming company. We offer our employees attractive benefits and extensive development opportunities across the globe. You'll be part of a collaborative environment where your ideas matter.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

This is a full-time permanent position based in Stockholm. Please apply as soon as possible by submitting your CV in English. Due to data privacy regulations, we only accept applications through our career page.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

Location
Mäster Samuelsgatan, Stockholm, Sweden