Commercial Analyst - Loyalty & Partnerships

Are you a curious, fast-paced analyst who loves turning complex member and partnership data into commercial impact? Do you thrive in an environment where your insights directly shape strategic decisions, loyalty growth, and partner profitability - rather than dying in a presentation slide? If you're looking for a role with high autonomy, sharp colleagues, and the chance to build a true data foundation from the ground up, this is your place to thrive!

We find ourselves at an exhilarating position. We've grown to over 250 hotels, broken the historic 20 billion NOK revenue milestone, and transformed how marketing, loyalty, and commercial growth operate at Strawberry. Now, we are taking our Loyalty Program and Strategic Partnerships to the next level. We need a proactive Commercial Analyst - Loyalty & Partnerships to be the dedicated analytics bridge to our key commercial, loyalty, and partnership leads.

Note: We are currently hiring three distinct analyst roles within our Commercial Insights & Personalization team. While all three share our passion for commercial data and high tempo, this specific role is 100% dedicated to driving real commercial value across our 2.5+ million loyalty members and strategic partner ecosystem (including Spenn).

What you will be doing
As our Commercial Analyst your main role is to be a trusted business partner and commercial challenger. You'll dive into our member and customer data, pinpoint why retention or engagement fluctuates, and proactively bring new solutions to the table - including the ones we didn't know we needed.

A core part of your mission will be to support and empower our Loyalty & Partnership leads - Jørgen Sando (Head of Performance & Member Acquisition) and Christian Lundén (Director Strategic Partnerships) - providing them with the actionable insights and data foundations needed to optimize member lifetime value and partner commercial performance

(We're not looking for a human dashboard generator to just pull static numbers. We want someone who tells the story behind the data and makes things happen.)

• Dig into the "why" behind member behavior shifts. Evaluate campaign effectiveness, loyalty program engagement, and retention metrics (LTV, churn) to present bold, actionable ideas.
• Evaluate our 40+ strategic partners (including Spenn) and their financial contribution. Dig deep into core source systems (such as PMS/Mews) to establish accurate baseline stay statistics, create reliable dashboards, and ensure data transparency for commission models.
• Drive Initiatives Proactively. Take full ownership. Spot opportunities, ask the brave questions ( "Have we looked into this?" ), and run with them.
• Balance strategy & speed. Move seamlessly between fast ad-hoc questions and broader strategic projects. Spread data literacy across commercial teams, increasing the organization's appetite for analytics and data-driven decision-making.

Who we think you are
You are a curious commercial storyteller who naturally digs beneath the surface and has the confidence to translate raw data into persuasive business recommendations. You combine a solid technical foundation with strong commercial acumen and storytelling skills.

You are pragmatic, action-driven, and resilient. When facing organizational data silos or missing baselines, you don't stall - you use your social skills, persistence, and proactive mindset to build bridges, explore data, and establish clarity.

• Relevant background in Loyalty Analytics, Partnership Analytics, Commercial Financial Modeling, or Business Intelligence. Strong grasp of loyalty mechanics, loyalty economics, customer lifetime value, and partnership frameworks.
• Proficiency in SQL, BigQuery / Google Cloud Platform (GCP), and visualization tools such as PowerBI or Tableau. Experience using CRM platforms or similar tools.
• We believe you have a solid background in Loyalty, Partnership, or Commercial Analytics (around 5+ years of experience), but what truly sets you apart is your commercial acumen, technical confidence, and ability to drive impact through data.

Details:
You will report to Dianne Robillos, as part of her Commercial Insights & Personalization team. Here, you get a solid data community of analyst colleagues to spar with, while acting as the primary bridge to daily commercial execution
Location: Stockholm (Solna) or Oslo (with flexibility through our hybrid office setup).
Working Language: Swedish, Norwegian, or English.

What we can offer you

• A flat organization with trust and autonomy in your work. We are rebels that support innovation without imposing strict corporate rules.
• The chance to be part of a passionate team with exceptional colleagues and an inclusive culture that believes every stay should be a story worth telling.
• Plenty of social events including smaller gatherings with your team and huge get-togethers with the whole Strawberry family!
• Great benefits! In addition to our collective agreement, we also offer staff discounts and friends & family rates at our 250+ hotels.

We are Strawberry. With over 245 hotels, 120 restaurants, 20 spas and more, we create thousands of experiences every day. With urban Comfort Hotel®, warm Quality Hotel™, stylish Clarion Hotel® and cosy Home Hotel and more than 40 unique independent hotels, our guests can pick and choose. Our team of 20,000 passionate individuals from more than 120 countries is what makes us grow! Strawberry is built on our core values: energy, courage and enthusiasm.