Chief Product Officer

What you'll do

Strategy

• Own and shape the long-term product vision and roadmap, aligned with brand DNA and

overarching business ambition.

• Define and oversee the end-to-end product development strategy, balancing core

assortment, limited editions and seasonal launches.

• Protect Beauty Icons' makeup-first positioning, with selective expansion into complexion-

adjacent skincare, tools and accessories.

• Translate consumer insight, trend awareness and brand vision into clear product priorities

and launch strategies.

• Act as a strategic sparring partner to Marketing, Commercial and Creative on concepts,

storytelling and go-to-market.

• Ensure product strategy, processes and partners are fit for international scale, across DTC,

retail and new markets.

End-to-end product development

• Provide senior oversight of the full lifecycle, from concept and briefing through to launch.

• Review and challenge product briefs, business cases and launch plans ahead of executive

approval.

• Hold the line on quality, performance, aesthetics and commercial viability.

• Oversee launch timing and pipeline planning to sustain a high-frequency cadence (close to

one launch per month) without losing focus or quality.

Supplier & manufacturing

• Set and own supplier and manufacturing relationships and strategy, ensuring a resilient,

scalable, high-quality partner ecosystem.

• Work with key manufacturers at a strategic level, supporting cost, margin and innovation

objectives.

• Ensure supplier capabilities, innovation and timelines align with growth plans and brand

ambition.

Leadership

• Represent the senior product voice within the leadership team.

• Build trusted relationships across the CEO, Founder, Creative Director, Marketing,

Commercial and Operations.

• Lead, mentor and develop the Product team - creating clarity, accountability and space to

grow - while preserving the entrepreneurial culture as the company professionalises.

Who you are

• 8-12+ years in beauty product development, ideally with significant exposure to makeup and complexion-led brands.

• Proven end-to-end ownership of product roadmaps, from concept to launch, in a fast-paced, high-growth environment.

• Strong marketing and brand orientation, with a talent for spotting trends early and turning them into consumer-relevant concepts.

• Commercially sharp - comfortable with margins, COGS and supply-chain considerations, and how product decisions move the business.

• Able to juggle multiple complex priorities and launch cadences, balancing speed, quality and strategic focus.

• A confident, credible leader who develops high-performing teams and influences at every level.

• Experienced working alongside founders or creative figureheads who are actively involved in brand and product.

• A relationship builder with an established network of beauty manufacturers and suppliers.

• Naturally aligned with the brand's values and DNA, with genuine passion for product, creativity and consumer experience.

Please make sure you fulfill our requirements when applying, its crucial for us to consider you as a candidate.