Branding, Marketing & Communications Executive (Ref no: 449162)

Job description

The Branding, Marketing, and Communications Executive will be responsible for the positioning, brand,

and awareness raising of the work and impact of the AquaBioTech Group internationally. The post

holder will need to develop a communications strategy in line with AquaBioTech Group's international

business plan, identifying key stakeholders, communication platforms, and/or channels with whom to

engage to maximise our commercial business opportunities globally. This will include managing the

yearly events calendar and budgets, liaising with external event coordinators, and devising appropriate

news stories and content that align with key themes and issues faced by the sector. The post holder will

be responsible for the overall use of the brand by stakeholders and third parties and will create and

manage processes to ensure correct usage. They will have overall responsibility for all our social media

channels, ensuring that engagement is strong and relevant.

Overview of associated tasks

This is a critical position within AquaBioTech Group, and the post holder is required to demonstrate a

strong background in marketing and communications, digital marketing and design, as well as brand

awareness within the aquaculture sector. They will have a diverse portfolio, some aspects of which are

described below:

Key Accountabilities

. Create and implement an external communications strategy working across the organisation to

develop creative news/content/media opportunities in line with AquaBioTech Group's overall

strategy and yearly plans.

. Create and manage AquaBioTech Group's annual marketing budgets, liaising with relevant teams

and sourcing external funding support where necessary.

. Support HR and the senior leadership team to develop effective recruitment campaigns to allow the

company to capitalise on new business opportunities.

. Be responsible for the brand guidelines and style guide and oversee the development of branded

templates for use by stakeholders. Ensure there are processes in place to enforce correct usage.

. Create and maintain news content for AquaBioTech Group's website, as well as oversee the social

media channels - LinkedIn and Facebook and create a growth and engagement strategy to work on

these channels.

. Build and maintain links with relevant press and other media and opinion formers to build

awareness of our areas of expertise and facilitate media coverage of our priorities and activities to

our key external audiences.

. Work with the Business Development Director and Senior Leadership team as and when required to

create content and annual review documentation for board review.

. Manage and coordinate the logistics of all AquaBioTech-related events, collaborating with the

design team and administration team to ensure staff have the required collateral when attending

external events and internal events are managed effectively.

. Manage the Content Creator & Graphics Designer and support the wider Business Development

team.

. Ensure the delivery of AquaBioTech Group's project-specific dissemination activities, such as

grant-funded projects (research and development).

. Draft project-specific communications tasks for future project proposals.

. Seek and apply external funding for Branding, Marketing & Communications activities.

Internal Communications

. Create and implement an internal communications strategy.

. Support the development and maintenance of an intranet, creating engaging and supportive

content for employees.

. Work with internal stakeholders to ensure we maximise the PR potential of our commercial

ventures.

Requirements

Qualifications and Knowledge

. Educated to degree level or equivalent in Marketing, Communications, and/or Digital.

. At least three years in a branding, marketing, and/or communications role managing content

creation for use across a range of communications channels.

. Experience in writing interesting and accurate articles from technical information.

. Experience in planning and developing profile-raising media campaigns.

. Brand management, both in design and messaging.

. A good understanding of how to shape news stories and ensure messaging is well-positioned.

. A good understanding of communication and content channels and how to use them effectively,

particularly social media.

Desirable

. Understanding of environmental or blue economy sectors (aquaculture, marine environment)

. Previous experience with private sector, B2B and B2G organisations

. Previous experience with European-funded projects, public tenders, etc.

Vacancy additional information

. Membership of a Professional body, such as the Chartered Institute of Marketing, would be

beneficial.

Skills

. Create and implement an internal communications strategy.

. Support the development and maintenance of an intranet, creating engaging and supportive

content for employees.

. Work with internal stakeholders to ensure we maximise the PR potential of our commercial

ventures.

Behaviours

. Self-starting, pro-active, and curious.

. Resilient, flexible, and open minded.

. Strong ethos for teamwork, but with the ability to lead alone.

Additional Requirements

The selected candidate will have to speak and write English fluently and be in possession of a clean

EU/EEA/UK passport OR be a third-country national (TCN) presently residing in the EU. Knowledge of

any other languages would be considered an asset, although not essential. The selected candidate must

have a clear passport with no travel restrictions, no legal convictions held at any time, and be in

possession of a clean driving licence.

Financial Package

The successful candidate will be offered a long-term, fixed-term contract with the company that can be

extended. The starting package offered for this position will be structured largely upon the chosen

candidate, reflecting the experience the candidate brings to the company, but also in line with the cost

of living in Malta, and could include an accommodation package, if required.

How will the interviews be held

Interviews will be held online or in person.

To apply

CVs and a covering email are to be sent by email to eures.recruitment.jobsplus@gov.mt and should be

written in English. Please quote the vacancy name and number (Ref no: 449162) in your email.