Social Media Manager

We are looking for a Social Media Manager for a company in Gothenburg. Start is July 1st, 6 months limited contract to begin with. This role is full-time and 100% onsite in Gothenburg.

The role of a Social Media Manager is crucial in creating and maintaining a positive and engaging online presence for a brand or organization across various social media platforms. Social Media Managers are responsible for developing and implementing social media strategies to reach and connect with the target audience.

Assignment Description

• Develop and implement a comprehensive social media strategy aligned with the overall marketing and business objectives. Identify target audiences and tailor content to resonate with them.
• Create engaging and shareable content for social media platforms, including text, images, videos, and other multimedia elements.
• Platform Management: Manage and maintain the organization's presence on various social media platforms,
• Stay updated on platform algorithms, features, and trends.
• Community Engagement: Foster and nurture a community of followers and fans.
• Audience Analysis: Use analytics tools to track and analyze social media performance. Understand audience behaviour, preferences, and demographics to optimize content and strategy.
• Campaign Execution: Plan and execute social media campaigns, contests, and promotions to increase brand awareness and engagement.
• Collaborate with other teams, such as marketing and PR, to integrate social media into broader campaigns.
• Influencer Collaboration: Identify and collaborate with influencers and brand advocates to extend the reach and credibility of the brand. Negotiate and manage relationships with influencers.
• Social Listening: Monitor social media channels for brand mentions, industry trends, and relevant conversations.
• Use social listening tools to gain insights and address potential issues.
• Crisis Management: Be prepared to respond to and manage any social media crises promptly and effectively.
• Develop crisis communication plans specific to social media platforms.
• Paid Social Media Advertising: Plan and execute paid social media advertising campaigns to reach specific target audiences. Monitor and adjust advertising strategies based on performance metrics.
• Brand Consistency: Ensure a consistent brand voice, tone, and visual identity across all social media channels.
• Adhere to brand guidelines and ensure that the content aligns with the overall brand strategy.

Requirements

• Strong communicator
• Leadership influence, but no personnel responsibility
• Networking and relationship-building
• Knowledge: social media platforms, audience behaviour, preferences, and demographics
• Experience: relevant experience.
• Education: Sufficient degree

Software and IT

• Platform knowledge - algorithms, formats, trends, and how each platform behaves differently.
• Content and creative - understanding what drives engagement and how to brief or produce content that performs.
• Analytics and performance - ability to read data, draw insights, and adjust strategy accordingly.

Personal attributes

• Self-driven with ability to take ownership and work independently.
• Strong communicator with ability to align and collaborate with internal teams and external partners.
• Creative with a genuine interest in culture, trends, and content.
• Structured and able to manage multiple campaigns and deadlines simultaneously.
• Sound judgement and ability to handle community situations and sensitive topics professionally.

This role requires fluency in English and Swedish is an advantage.

This is a full-time consultant position in Gothenburg through Incluso. Start is July 1st, 6 months limited contract to begin with. This role is full-time and 100% onsite in Gothenburg.

Please submit your CV as soon as possible since we will review the applications on an on-going basis.

For more information about this role, please contact Marianne Nilsson recruiter at Incluso.

Department Sales, Marketing & Communication Locations Göteborg