Sales & Marketing Manager to Barilla

About the Company

Barilla is a global, family-owned food company and one of the world's most recognized names within the food industry. Today, the company has a strong international presence, with products available in more than 100 countries and a portfolio of well-known brands.

At the heart of Barilla is a passion for great food, quality and innovation. Guided by its purpose, "The Joy of Food for a Better Life", the company continuously develops its products and ways of working with a strong focus on consumers, people and sustainable growth. Joining Barilla means becoming part of an international organization with strong brands, an entrepreneurial spirit and a culture built around passion, courage, curiosity, trust and integrity.

The recruitment process is managed by Asta Agency. The position will initially be offered as a consultancy assignment, meaning that you will be employed by Asta Agency while working with Barilla.

About the Role

This is an exciting opportunity for a commercially driven professional who enjoys combining sales, business development and strategic thinking with strong partner relationships.

Working closely with the Market Manager, you will play an important role in developing and executing commercial plans and strategies across the region. You will manage and develop key distributor relationships across Denmark, Finland and the Baltic markets, while collaborating closely with Marketing, Sales, Finance and other internal stakeholders.

From day one, you will take on significant commercial responsibility and have the opportunity to influence how the business develops across these markets. The role combines strategic planning with hands-on execution, giving you the opportunity to turn commercial insights into concrete actions and measurable results.

Your key responsibilities will include:

• Drive the business across your markets, including P&L, performance, pricing and investments.
• Build strong, long-term distributor partnerships and ensure successful execution of commercial strategies.
• Develop budgets, forecasts and commercial plans to drive sustainable growth.
• Develop and execute sales, marketing and trade marketing plans together with distributors and internal teams.
• Identify new opportunities and continuously develop the distributed business and product portfolio across the region.
• Collaborate with International Key Account Management to develop strategic customer relationships.
• Track performance, lead business reviews and work cross-functionally to ensure plans and targets are delivered.

Qualifications and Personal Qualities

We believe that you are acommercially minded and results-oriented professionalwho enjoys taking ownership and turning strategy into action. You are comfortable working independently, but equally energized by collaborating with colleagues and partners across different functions and markets.

You also bring:

• Minimum 3 years of experiencein Sales, KAM, Marketing or Category Management, preferably within FMCG.

• Experience working withdistributorsis an advantage.

• A strongcommercial and analytical mindset, with the ability to translate data into business opportunities.

• Excellentcommunication and relationship-building skills.

• A proactive, entrepreneurial approach and a genuinepassion for execution and delivering results.

• Experience withNielsen, GfK and SAPis a strong advantage.

• Strong Microsoft Office skills, particularlyExcel.

• Willingness to travel within the Nordic and Baltic markets as required.

• Fluency inEnglish, both written and spoken.

Additional Information

• Start: As soon as possible
• Location: Stockholm, with travels occasionally
• Scope: Full-time
• Salary: According to agreement

We review applications on an ongoing basis and will continuously provide updates throughout the recruitment process.

If you have any questions regarding Asta Agency's recruitment process, please do not hesitate to contact us at alice@astaagency.se.

About Asta Agency

Asta Agency is a recruitment and staffing company helping businesses across Sweden find the right professionals, with a primary focus on Stockholm, Gothenburg, and Malmö.

We recruit and provide consultants within sales, marketing, HR, customer service, finance, administration, IT, and tech - both specialists and generalists. With a strong focus on quality, long-term partnerships, and smart solutions, we support both companies and candidates in taking the next step.

Learn more about how we work with recruitment, staffing, and temp-to-perm solutions at astaagency.se .