Om jobbet
Do you get energy from spotting an opportunity before it's obvious to everyone else? Do you enjoy turning a cold lead into a warm conversation, and a warm conversation into a long-term partnership? At Framna, we are looking for a New Business Manager who can build pipeline, open the right doors, and turn strong first meetings into real collaborations. If you are the kind of person who sees possibilities everywhere (and knows how to act on them), we would love to meet you.Become part of the team
Framna partners with some of the world's most ambitious brands, like Swish, SJ, Essity, and SEB, to create digital products that define markets and deliver real-world impact. We position ourselves as an innovation partner, not just delivering what is asked for, but helping shape what should be built. At the heart of that work is a strong focus on the end user, ensuring that every product we create is grounded in real needs and real behavior. We are now more than 600 people across eleven locations, building apps used by millions every day.
As our next New Business Manager, you will play a key role in growing Framna's client base in Sweden. You will work closely with our commercial team, marketing, and senior stakeholders, but your focus will be out in the market: identifying the right companies, building relationships, and turning opportunities into long-term partnerships.
In the short term, you will focus on building pipeline and creating new business opportunities. In the long term, you will help shape how we approach new business at Framna, contributing to a more structured, scalable, and effective commercial approach.
What you will do
As a New Business Manager at Framna, you will drive new business end-to-end, from identifying the right partners to closing deals and setting collaborations up for success.
Because we work with complex, long sales cycles and relationship-driven B2B sales, your role is not about quick wins. It is about building trust, understanding real business needs, and creating opportunities where Framna can make a meaningful impact.
Specifically, you will:
- Identify and define target companies based on our Ideal Partner Profile
- Proactively research and reach out to potential partners across relevant industries
- Build and manage a strong pipeline of opportunities, combining outbound, inbound, and network-driven leads
- Create thoughtful, tailored outreach that opens doors to meaningful conversations
- Prepare and lead first meetings, assessing whether there is a real opportunity
- Shape compelling pitches and proposals based on partner needs and Framna's strengths
- Drive opportunities forward through long, complex sales cycles
- Negotiate and close deals, with clear ownership of commercial outcomes
- Collaborate closely with marketing, leadership, and delivery teams to align on opportunities
- Stay active in the market through events, networking, and relationship building
Who you are
You are a commercially driven person who combines curiosity, structure, and a strong drive to win. You are not afraid to reach out, start conversations, and push opportunities forward, but you do it in a thoughtful, relationship-driven way.
We believe you bring:
- 4-5 years of experience in sales, business development, or similar
- Experience working with B2B sales in complex or consultative environments
- A strong ability to build pipeline through proactive outreach and networking
- Confidence in leading commercial conversations and managing multiple stakeholders
- Fluency in Swedish and English
You are:
- A natural hunter who enjoys creating opportunities, not just waiting for them
- Motivated by targets and closing deals
- Structured in how you work, with a strong sense of ownership
- Curious, relationship-driven, and comfortable building trust with new people
About Framna
Framna means 'to bring forward' in Old Norse. And that is exactly what we do. We partner with industry leaders (and those about to be) to create excellent digital products that define markets, reshape industries, and deliver meaningful impact.
Born from the union of digital agencies Bontouch, Move, and Shape, Framna emerged from a strong, product-led culture. Today, over 600 of us collaborate across eleven locations in Denmark, the Netherlands, Poland, Sweden, Switzerland, and the US.
Every day, millions of users around the world rely on the products we help shape. From seamless payments to daily commutes, from better health management to smarter shopping. Our work consistently earns an average App Store rating of 4.5.
Together with some of the world's most ambitious brands, including Essity, SJ, Swish, and SEB, we craft products that lead markets and push boundaries. Because when products win, businesses win. We call it Win by product.
What you get
- For us, it's office first. Our cozy Stockholm office is our main location for work. Right in the middle of the city - a welcoming space where there's always something happening, whether it is a demo, a fika, or someone testing out a new idea. We spend time together to build culture, optimize for stronger collaboration, better products, and greater value for our partners and challenging ourselves while having fun doing it. We mix that with the freedom to work from home when it makes sense, and hours that flex around real life.
- A role with real impact. You will play a key role in shaping Framna's growth in Sweden, building new partnerships and turning opportunities into long-term collaborations that matter.
- A culture of curiosity. On Fridays we have bi-weekly demos, we do monthly show-and-tells, and sometimes we throw ourselves into conceptathons just to see what happens. We gather for company conferences just to share ideas, and we take time to learn something new when needed.
- The freedom to follow your "what if." We believe the best roles are shaped by the people in them. If you are curious about something, you will have the trust and space to chase it, and probably a few teammates who want to jump in with you.
- Teammates who bring their whole selves. Designers who doodle during standups, engineers who can't resist showing off a clever hack, product leads who keep the energy up when things get tricky. Around here, people genuinely like sharing what they know and celebrating when someone tries something new.
- And of course, the benefits you'd expect. A generous wellness grant, top-up on your parental leave, occupational pension, and plenty more to make life outside of work easier.
Please note:For this role, you need to be based in Stockholm, Sweden. Unfortunately, we are not able to offer relocation.
Department Commercial Role Sales Locations Stockholm Employment type Full-time
