marknadsexpert
Sunmedic ABSammanfattning
Sunmedic, a medical device company, is looking for a Marketing Specialist to enhance brand growth and support product launches. The role involves developing integrated marketing campaigns, collaborating with various teams, managing content creation, and analyzing market trends. This position is ideal for someone who thrives in a fast-paced environment and is passionate about making a difference in healthcare.Jobbet i korthet
Anställningstyp
tillsvidareanstallning
Arbetstid
heltid
Förmåner
Competitive salary and benefits.Flexible work arrangements.Collaborative and innovative company culture.Opportunities for professional growth and impact in the medical device field.
Ansök senast: 2026-08-22
Publicerad: 2026-07-23
Beskrivning
About Sunmedic
Sunmedic is a forward-thinking medical device company dedicated to delivering innovative, safe, and effective products for patients. We're seeking a results-driven Marketing Specialist to join our team and help grow our brand, generate demand, and support product launches across markets. This role offers the opportunity to shape go-to-market strategies, collaborate with cross-functional teams, and play a pivotal role in bringing life-saving devices to patients.
What you'll do
Develop and execute integrated marketing campaigns across digital and traditional channels to drive product awareness and demand.
Collaborate with Product manager, Sales, Regulatory, and Medical Affairs to create compelling messaging, positioning, and value propositions for target segments.
Manage content creation (website, blogs, case studies, brochures, social media) and lifecycle activities aligned with product launches and lifecycle management.
Plan and optimize digital marketing efforts (SEO/SEM, social media, analytics) to achieve lead generation and pipeline goals.
Analyze market trends, customer insights, and competitive landscape to inform strategy and tactics.
Support events, webinars, and trade shows; coordinate collateral and speaker opportunities.
Measure, report, and optimize campaign performance with clear KPI dashboards.
Ansvara för marknadsstrategi: ta fram och driva marknadsstrategi och handlingsplan för tillväxt, i linje med bolagets mål
Marknadsplan och genomförande: planera, prioritera och följa upp aktiviteter (kanalstrategi, kampanjer, lanseringar)
Marketing av nya sårvårdsprodukter: ta huvudansvar för planering och genomförande av marknadsaktiviteter kopplade till nya produkter (go-to-market, lanseringsplaner, kampanjer och material)
Kommersiell utveckling: bidra till mål för pipeline/leadsgenerering, försäljningstillväxt och ökad marknadsandel (tillsammans med distributörer)
Segment och målgrupper: utveckla segmentering och säkerställa att budskap och erbjudanden matchar behov hos relevanta målgrupper
Varumärke och positionering: säkra att varumärkesplattform och kommunikation är konsekvent och tydlig
Ensure regulatory and compliance: Ensure brand consistency and adherence to regulatory/compliance considerations in marketing materials.
Marknadskunskap och analys: följa marknadsdata, kundinsikter och konkurrensläge samt omsätta detta i förbättringar
Budget och KPI:er: ansvara för marknadsbudget samt rapportera KPI:er och resultat (ROI, leadflöden, konvertering, aktiviteter som ger effekt)
Samordning internt: nära samarbete med produktion, kvalitet/QA, logistik, produktutveckling och ledning för att säkerställa att marknadens planer är genomförbara och i rätt kvalitet
Who you are
A creative, data-driven marketer with a growth mindset and a collaborative approach.
Strong storyteller who can translate complex medical device value into clear, compelling messaging.
Results-oriented with excellent project management and prioritization skills.
Comfortable working in a fast-paced environment and cross-functional teams.
Clear communicator with the ability to engage both technical and non-technical stakeholders.
What you have
Education: Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field.
Experience: >2 years of marketing experience, preferably in medical devices or healthcare; B2B experience a plus.
Digital skills: Proficiency with marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), Google Analytics, SEO/SEM, and social media management.
Language: Proficiency in English (written and spoken); additional languages a plus.
Skills:
Strong written and verbal communication; compelling content creation.
Ability to analyze data, derive insights, and translate into action.
Project management, budgeting, and vendor coordination abilities.
Design sense for basic visuals or familiarity with design tools is a plus.
Knowledge of regulatory considerations for medical devices in marketing materials is a plus.
Nice-to-have
Experience supporting product launches or lifecycle marketing in a regulated industry.
Experience with events, webinars, and field marketing.
Knowledge of ISO 13485-related processes or quality systems awareness.
What we offer
Competitive salary and benefits.
Flexible work arrangements and a collaborative, innovative culture.
Opportunities for professional growth and meaningful impact in the medical device field.
How to apply
Share your resume/CV and a brief cover letter outlining your marketing experience and why you're interested in Sunmedic to abbas.karladani@sunmedic.se. If you'd like, include links to notable campaigns, case studies, or programs you've led.
Öppen för alla
Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.
Sunmedic is a forward-thinking medical device company dedicated to delivering innovative, safe, and effective products for patients. We're seeking a results-driven Marketing Specialist to join our team and help grow our brand, generate demand, and support product launches across markets. This role offers the opportunity to shape go-to-market strategies, collaborate with cross-functional teams, and play a pivotal role in bringing life-saving devices to patients.
What you'll do
Develop and execute integrated marketing campaigns across digital and traditional channels to drive product awareness and demand.
Collaborate with Product manager, Sales, Regulatory, and Medical Affairs to create compelling messaging, positioning, and value propositions for target segments.
Manage content creation (website, blogs, case studies, brochures, social media) and lifecycle activities aligned with product launches and lifecycle management.
Plan and optimize digital marketing efforts (SEO/SEM, social media, analytics) to achieve lead generation and pipeline goals.
Analyze market trends, customer insights, and competitive landscape to inform strategy and tactics.
Support events, webinars, and trade shows; coordinate collateral and speaker opportunities.
Measure, report, and optimize campaign performance with clear KPI dashboards.
Ansvara för marknadsstrategi: ta fram och driva marknadsstrategi och handlingsplan för tillväxt, i linje med bolagets mål
Marknadsplan och genomförande: planera, prioritera och följa upp aktiviteter (kanalstrategi, kampanjer, lanseringar)
Marketing av nya sårvårdsprodukter: ta huvudansvar för planering och genomförande av marknadsaktiviteter kopplade till nya produkter (go-to-market, lanseringsplaner, kampanjer och material)
Kommersiell utveckling: bidra till mål för pipeline/leadsgenerering, försäljningstillväxt och ökad marknadsandel (tillsammans med distributörer)
Segment och målgrupper: utveckla segmentering och säkerställa att budskap och erbjudanden matchar behov hos relevanta målgrupper
Varumärke och positionering: säkra att varumärkesplattform och kommunikation är konsekvent och tydlig
Ensure regulatory and compliance: Ensure brand consistency and adherence to regulatory/compliance considerations in marketing materials.
Marknadskunskap och analys: följa marknadsdata, kundinsikter och konkurrensläge samt omsätta detta i förbättringar
Budget och KPI:er: ansvara för marknadsbudget samt rapportera KPI:er och resultat (ROI, leadflöden, konvertering, aktiviteter som ger effekt)
Samordning internt: nära samarbete med produktion, kvalitet/QA, logistik, produktutveckling och ledning för att säkerställa att marknadens planer är genomförbara och i rätt kvalitet
Who you are
A creative, data-driven marketer with a growth mindset and a collaborative approach.
Strong storyteller who can translate complex medical device value into clear, compelling messaging.
Results-oriented with excellent project management and prioritization skills.
Comfortable working in a fast-paced environment and cross-functional teams.
Clear communicator with the ability to engage both technical and non-technical stakeholders.
What you have
Education: Bachelor's degree in Marketing, Communications, Business, Life Sciences, or a related field.
Experience: >2 years of marketing experience, preferably in medical devices or healthcare; B2B experience a plus.
Digital skills: Proficiency with marketing automation (e.g., HubSpot, Marketo), CRM (e.g., Salesforce), Google Analytics, SEO/SEM, and social media management.
Language: Proficiency in English (written and spoken); additional languages a plus.
Skills:
Strong written and verbal communication; compelling content creation.
Ability to analyze data, derive insights, and translate into action.
Project management, budgeting, and vendor coordination abilities.
Design sense for basic visuals or familiarity with design tools is a plus.
Knowledge of regulatory considerations for medical devices in marketing materials is a plus.
Nice-to-have
Experience supporting product launches or lifecycle marketing in a regulated industry.
Experience with events, webinars, and field marketing.
Knowledge of ISO 13485-related processes or quality systems awareness.
What we offer
Competitive salary and benefits.
Flexible work arrangements and a collaborative, innovative culture.
Opportunities for professional growth and meaningful impact in the medical device field.
How to apply
Share your resume/CV and a brief cover letter outlining your marketing experience and why you're interested in Sunmedic to abbas.karladani@sunmedic.se. If you'd like, include links to notable campaigns, case studies, or programs you've led.
Öppen för alla
Vi fokuserar på din kompetens, inte dina övriga förutsättningar. Vi är öppna för att anpassa rollen eller arbetsplatsen efter dina behov.
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