Marketing Automation Specialist

We're looking for a Marketing Automation Specialist to join us at Telia.

This is a full-time, fixed-term maternity cover position, expected to run until December 31, 2027. The role can be based in Göteborg or Solna .

I'm Malin Ahlqvist, Head of Customer Base Management , and I'm looking for someone ready to grow with us. We are a strategic, data-driven team focused on maximizing customer value. By turning insights into actions, we strengthen loyalty, grow customer value, and help shape the future of Telia's customer relationships.

What Y ou'll D o:

In this role, you will create and optimize automated customer journeys, primarily supporting our B2C broadband business , while using customer data and insights to improve customer engagement and performance.

• Develop customer segments and target groups for personalized communications.
  

• Create automated customer journeys and execute digital one-to-one communication activities across multiple channels.
  

• Optimize campaigns by analysing customer behaviour, conversion rates, click rates and other performance metrics.
  

What W ill H elp Y ou T hrive in T his R ole:

You are analytical, structured, proactive and performance-driven . You enjoy working with data, technology and customer behaviour, and can translate insights into actions that create measurable value.

• Proven experience in marketing automation and building automated customer journeys.
  

• Strong knowledge of marketing automation platforms, preferably Salesforce Marketing Cloud. Experience with CDPs, SQL and data modelling is considered an advantage.
  

• Ability to analyse performance data, optimize target groups and deliver measurable business outcomes.
  

• Fluency in English. Swedish is an advantage but not a requirement.
  

Join us to shape smarter living for people, businesses, and the planet

At Telia, we're a team of 15,000 colleagues across the Nordics and Baltics, passionate about technology and connectivity. As a Leading Telecommunications Operator and Climate Leader , we drive change with large-scale, impactful projects while building a sustainable, inclusive world.

Here, you can grow your skills, lead meaningful projects, and thrive in a supportive, diverse environment. Whether you're taking your first step or your next, Telia is a place to grow, belong, and make a real impact.

What we offer

When you join us , you'll receive a comprehensive benefits package tailored to your local market , opportunities for hybrid work , and more . Depending on eligibility and performance , you'll have the opportunity to participate in Telia's annual bonus program , which is linked to both individual contribution and company results .

Ready to make better happen ?

We look forward to receiving your application by September 1 4 , 2026 . Please note that we might close the position earlier if we find the right candidate , so don't wait too long to apply !

If you're selected for the next stage , you'll be contacted by our Talent Acquisition Partner . Background and reference checks will be part of the process .

Want to know more about this role? Please reach out to Vaida Martjanova, Talent Acquisition Partner at vaida.martjanova@teliacompany.com .

Equal opportunities

At Telia, we recognize talent by professional skills and growth potential . We champion diversity , ensuring every individual's needs are met , regardless of disability , gender , age , nationality , sexual orientation , or social status. Together , we're dedicated to fostering an inclusive work environment where your uniqueness is our strength .

Join us and let's make better happen - together !