MARKETING AUTOMATION SPECIALIST

About the role

Do you love turning data into personalized experiences at scale? Are you someone who gets excited by a well-timed journey, a clean segment, and a test that teaches you something? If so, this might be exactly the right next step.

As a Marketing Automation Specialist at SAS, you will independently own and evolve automated customer journeys and omnichannel communication flows - driving sales, loyalty and customer experience through data-driven, personalized engagement and marketing automation across email, SMS, push and beyond.

Challenges you will work on:

• Design, build and continuously optimize automated customer journeys in Salesforce Marketing Cloud, leveraging data and audience insights to drive relevance, customer value and conversion.
• Execute calendar-based emails, SMS and push communication in line with the marketing plan.
• Configure audience segmentation and selection with data-driven logic to reach the right customer at the right time, using customer insights and behavioral data to improve relevance and engagement.
• Design and execute A/B and multivariate testing strategies, translating results into actionable journey improvements and campaign optimization opportunities.
• Collaborate with CRM Specialists to ensure relevant and personalized content, and act as an internal specialist on journey automation best practices, contributing to how the team evolves its ways of working and marketing automation tooling over time.

The Team

You will be part of the Performance Management team, working closely with CRM Specialists, a Senior MA Specialist, and Paid Digital Marketing Specialists, and collaborating with Analytics, CRM IT, Digital Sales and e-Commerce.

It's a team that values data, and genuine curiosity about what the next generation of marketing tools can do. We combine strong specialist expertise with collaboration, continuous learning and knowledge sharing, always striving to improve customer experience and marketing performance.

To be successful we believe you have

You have a structured and detail-oriented approach, a strong commercial mindset, and a genuine curiosity about MarTech, data, and customer experience. You are comfortable taking ownership of your work, working independently when needed, and collaborating effectively with colleagues and stakeholders across teams.

• Hands-on experience within marketing automation or CRM, including building, managing, and optimizing customer journeys end-to-end.
• Experience working with Salesforce Marketing Cloud.
• Strong understanding of segmentation, customer journeys, personalization, and lifecycle marketing.
• Experience with A/B testing, campaign performance analysis, and continuous optimization.
• Familiarity with AI-powered workflows and automation tools used to improve efficiency, testing, and campaign execution.

It's a bonus if you also have experience from:

• Additional platforms (e.g. Adobe Campaign, Oracle Eloqua, Braze or similar)
• Working with or alongside a CDP implementation - you don't need to have built it, but you should understand how unified customer profiles and real-time data can power journey logic.

Why SAS?

At SAS, we offer extensive opportunities for professional development in an international, fast-paced working environment. We are dedicated to the continuous growth of our employees. Working with us comes with a variety of benefits, including:

• Travel Perks: Enjoy discounted travel opportunities around the world with SAS.
• Health & Wellness: Access to health and wellness benefits, including a newly renovated gym with complimentary classes such as CrossFit and yoga.
• Discounts: Receive discounts from a wide range of brands, as well as on transportation to and from airports, airport shops, hotels, and car rentals.
• Work Environment: Our office location in Frösundavik offers a vibrant workspace with a restaurant, café, and easy access to outdoor activities in Hagaparken and Brunnsviken. Engage in running, tennis, outdoor gym sessions, kayaking, and stand-up paddling with equipment available free of charge.
• Convenient Commute: Benefit from a non-stop bus service connecting our office to Solna station, and commuter trains, alongside a network of cycle paths.

Our Culture at SAS

At SAS, we are dedicated to caring for each other, delighting our travelers, and driving the transformation towards sustainable aviation. As a future colleague on our team, you'll join a culture where we work collaboratively towards common goals, recognize each other's contributions, and celebrate successes. Our focus is on safe, sustainable, and punctual execution, and we are committed to protecting our planet while transforming SAS for the future. This is an empowering workplace where you can thrive, grow, and take ownership of your work. Join us at SAS and be part of shaping the future of aviation!

Additional information

Deadline for application: 12/11/2026. Please send us your CV as soon as possible, as interviews are conducted continuously, and the position may be filled before the application deadline. Note that we are not able to handle any applications that are sent by email, due to GDPR regulations.

• Position: Fulltime (100%) starting with a 6-month probation period
• This position is based in Frösundavik, Solna (Stockholm), and is primarily office-based. Any work-from-home arrangements must be agreed with your manager. SAS encourages employees to work primarily from the office to support collaboration, teamwork, and business needs.
• To be eligible for this position you need an EU-work permit. Please note that we ask you to inform us if you currently have a valid EU-work permit.
• A background check will be conducted at the final stage of this recruitment process, as this role is security classified. If you, are aware of any specific matters that may come up during this background check, we kindly ask you to be transparent about them during the recruitment process.

Come fly with us!

SAS, Scandinavia's leading airline since 1946, operates from its principal hub at Copenhagen Airport (CPH), complemented by hubs in Oslo (OSL) and Stockholm (ARN). Our mission is to connect Scandinavia with the world and the world with Scandinavia. Each year, SAS serves more than 25 million passengers and transports 55 tons of cargo to 135 destinations across Europe, the USA, and Asia. With a passionate workforce of over 10,000 colleagues, we collaborate with partners and customers to drive transformative changes in aviation. We are committed to achieving net-zero emissions by 2050, embodying the visionary spirit of our founders: "To move from the old to what is about to come, is the only tradition worth keeping". Innovation and societal progress are at the heart of everything we do. For more information, visit our website at www.flysas.com or follow us on social media for the latest updates and promotions.