Influencer Marketing Strategist

Company description
Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients' challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.

We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, TUI and many more.

At Publicis, we put our people first. We are proud to be certified as a Great Place to Work® for five consecutive years (2022-2026) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in two fantastic offices in Vasastan (Odengatan and Upplandsgatan) and offer a flexible work policy.

Overview
As an Influencer Marketing Strategist, you will play a key role in helping our clients build meaningful connections with consumers through influencer and creator marketing.

Working closely with our Influencer Marketing team, you will turn business objectives, audience insights, and cultural trends into clear strategies, recommendations, and activation approaches. You will help ensure influencer marketing is integrated into broader communication efforts and delivers measurable impact for our clients.

Reporting to the Head of Creative & Community, you will collaborate with clients, creators, and internal teams to identify opportunities, solve challenges, and drive strategic thinking across a diverse portfolio of brands.

Responsibilities
Strategy & Client Advisory

• Develop influencer marketing strategies and recommendations based on client objectives, audience insights, and market opportunities.

• Help clients understand the role of influencer and creator marketing within the broader communications landscape.

• Facilitate workshops, strategic discussions, and planning sessions with clients and internal teams.

• Present recommendations, insights, and strategic approaches with confidence and clarity.

• Ensure strategic recommendations inspire impactful, culturally relevant, and creatively effective solutions that support client objectives.

Insights & Innovation

• Monitor consumer behavior, platform developments, industry trends, and the creator landscape to identify opportunities for clients.

• Translate campaign learnings, data, and insights into actionable recommendations and future strategies.

• Contribute to the development of new approaches, frameworks, and thought leadership within influencer marketing.

• Contribute creative thinking and inspiration by identifying emerging formats, creator partnerships, cultural trends, and new approaches that strengthen campaign effectiveness.

Ways of Working & Enablement

• Help shape and improve the tools, templates, frameworks, and processes that support strategic planning and client delivery.

• Ensure strategies can be effectively translated into actionable plans and successful activations.

• Continuously identify opportunities to improve collaboration, efficiency, and quality across the Influencer Marketing team.

New Business & Growth

• Play an active role in pitches and new business opportunities by developing strategic recommendations, audience insights, and influencer marketing approaches.

• Support client growth by identifying new opportunities and innovative solutions that create value.

Qualifications

• 3-5+ years of experience in influencer marketing, marketing strategy or a related field, with a strong interest in creator marketing and digital culture.

• Experience developing strategic recommendations and translating insights into actionable plans.

• Strong understanding of social platforms, creator marketing, consumer behavior, and digital culture.

• Comfortable presenting ideas and recommendations to clients and stakeholders.

• Highly organized, proactive, and comfortable managing multiple projects simultaneously.

• Agency experience is a plus.

• Experience working across Nordic or international markets is a plus.

Who You Are
You are a curious and commercially minded strategist with a hands-on mindset.

You enjoy connecting business challenges with consumer insights, cultural relevance, and communication opportunities. You are proactive, solution-oriented, and comfortable taking ownership while collaborating closely with others.

You thrive in a fast-paced environment, enjoy presenting ideas to clients, and are motivated by turning strategic thinking into real business impact.

Additional information
In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

Career Opportunities
Local and Global opportunities through the Power Of One.

Personal and Professional Learning
Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working
We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World
For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

Mental Health
The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.

Benefits
Generous benefit package.

We look forward to your application!