Growth Marketing Manager to Netset

350+ IT resellers. Customers from Malmö to Manchester. Europe's market leader in B2B e-commerce for the IT & Telecom industry - and still a whole lot of world left to conquer. We need the person who builds the engine that gets us there. Therefore, we are now looking for our Growth Marketing Manager!

Founded in 1998 in Malmö, Netset has spent 25+ years becoming the undisputed market leader in B2B and B2G e-commerce software for the IT and Telecom industry. Our flagship platform Nettailer powers the online shops, procurement workflows, and distributor integrations for over 350 IT resellers - from Swedish SMEs to global enterprises like ATEA, Advania, Telia, and Vivicta.

We're not just a webshop builder. Nettailer is a complete commerce infrastructure: automated product catalogues from Syndigo, ERP/CRM integrations, customer-specific pricing, multi-country distribution via Distbox, and a development team that builds features competitors simply don't have. The product is mature, the market is expanding, and the international ambition is real - with growing presence in the UK, Continental Europe, and beyond.

Netset is a part of Progrits, a Nordic software group with around seventeen entrepreneur-driven companies. The role is based at Progrits' headquarters in Gothenburg, where you'll be part of a team of other Growth Marketing Managers while primarily focusing on Netset's growth journey.

About the role

Netset is well established in Sweden and the Nordics. Now we're accelerating internationally - UK, Continental Europe, and beyond. As Growth Marketing Manager you'll be a key player in that expansion: defining how Netset shows up in new markets, building brand awareness where we're not yet known, and generating qualified pipeline from audiences that have never heard of Nettailer. If you're energized by the challenge of taking a proven product global - this is the role for you.

Your responsibilities:

Build and run our digital marketing strategy - organic, paid, and everything between

Drive inbound - nurturing flows, drip campaigns, landing pages, conversion optimization

Plan and execute webinars and lead-generating events alongside the commercial team

Hold the marketing budget, allocate it smartly, report on what it returns

Support geographical expansion with market-specific messaging and demand generation

Own paid campaigns on LinkedIn, Google Ads, and other relevant channels

Manage and track the full funnel: traffic → MQL → SQL → demo → deal

Create and brief content - articles, case studies, whitepapers, ads - that converts

Own creative quality - if a website isn't converting, fix it. If the visual identity undersells, raise the bar

Work directly with sales and customer success - align, support, push

Use AI tools actively and fearlessly to create sharper content, faster campaigns, and better insights - we expect this, not just tolerate it

You'll participate in a cross-BU Marketing Excellence forum - sharing insights, shaping best practices, and influencing how marketing is done across our group. Real exposure. Real influence.

About you

This role suits someone who gets genuinely energized by taking a proven product into new territory. You're not starting from zero - you're taking a market leader and making it known in places that don't yet know it exists. You don't wait for a brief - you write it. You have taste, you have drive, and you're commercially minded enough to know that great creative and great pipeline aren't opposites.

You use every tool available to move fast and produce work that punches above its weight - and right now that means knowing how to get the most out of AI. Not as a gimmick. As a real edge.

Also, this probably sounds like you:

2-3+ years in Growth Marketing or similar, ideally in B2B SaaS

Strong hands in both paid (SEM, LinkedIn) and organic (SEO, content) channels

Have experience owning lead generation strategy end-to-end - not just executing tasks

HubSpot or equivalent marketing automation - you know it well

Are fluent in Swedish and English - you'll write and present in both

Comfortable setting up dashboards, reading data, and making decisions from it

A bias for action - move fast, test, learn, and iterate

Whether it's accelerating content production, generating creative directions, sharpening copy, or prototyping campaign ideas in hours instead of weeks - we see AI tools as a genuine competitive advantage. If you're already weaving tools like this into your daily work and using them to do things that weren't possible before, you'll fit right in. We're not cautious about it. We're ahead of it. Step up or step aside - we want the people who step up.

Interested?

Contact us! Does this sound like a role and environment that would suit you? Apply, connect with us, or share this opportunity with someone you think might be a great fit.

If you have questions, reach out to Linnea Olsson, People Business Partner at Progrits.

A part of Progrits

Since 2021, Netset has been part of Progrits - a Nordic software group comprising around ten entrepreneurial companies within the automotive, transport & logistics, and integrated e-commerce sectors. We are driven by technological innovation, with a strong focus on ensuring that customer value always remains at the center. Since 2023,

Progrits has been part of Axcel, a Nordic private equity firm with a strong interest in the tech sector.Being part of Progrits means increased opportunities for development for both our company and for you as an employee. It also means greater security as investments are made with a long-term and sustainable approach.

If you're like us, we believe you want to feel a sense of purpose at work and be part of making Netset an even better and more enjoyable place to work. Because having fun is important - work is too big a part of life not to enjoy.