D2C & Electrolux Home Director

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Sales

Job Description

Electrolux Group

Electrolux Group is a leading global appliance company that has shaped living for the better for more than 100 years. We reinvent taste, care and wellbeing experiences for millions of people, always striving to be at the forefront of sustainability in society through our solutions and operations. Under our group of leading appliance brands, including Electrolux, AEG and Frigidaire, we sell household products in around 120 markets every year.

About the job

The D2C & Electrolux Home Director leads the Direct-to-Consumer (D2C) and our "Electrolux Home" business for Commercial Area North, driving profitable growth across online and physical channels. Electrolux Home is our retail franchise organization in Sweden, operating through two channels: our Shop-in-Shop concept with 80 locations, and a franchise network of 20 stores across the country.

The role is responsible for defining and executing the regional D2C & Electrolux Home strategy, ensuring seamless consumer experiences and strong commercial performance. As a key partner to senior leadership and cross-functional teams, you foster innovation, operational excellence, and a consumer-centric culture. You report to the VP Commercial Area North and serve as part of the CA North Leadership Team, contributing to strategic direction, cross-functional priorities, and performance governance.

You will integrate e-commerce and retail operations to unlock synergies, increase efficiencies, and enhance consumer value, while driving transformation across digitalization, new routes to market, and process improvement. You will own the P&L for all D2C and Electrolux Home channels, accountable for revenue, margin, and profitability. Responsibilities include pricing, promotions, inventory planning, and leading business reviews, forecasting, and budgeting. You will ensure best-in-class execution across platforms, stores, and customer service through a data-driven approach that supports continuous improvement. You will also lead the implementation of tools and systems that strengthen efficiency and scalability.

As a senior leader, you will build and develop a high-performing, cross-functional team and collaborate with Marketing, Supply Chain, Product, and Customer Service to deliver integrated consumer experiences. You will act as a change agent, promoting shared KPIs, transparency, and alignment across the organization. You stay ahead of market and consumer trends to maintain competitiveness, drive regional expansion, and ensure compliance with regulations and internal policies.

Key responsibilities

• Strategic Leadership: Lead and implement the D2C & Electrolux Home strategy, integrating e-commerce and retail operations and driving digital and business transformation.
• Commercial & Financial Management: Own the D2C & Electrolux Home P&L, managing pricing, promotions, inventory, and financial processes to achieve revenue and profitability targets.
• Operational Excellence: Ensure high-quality execution across all consumer touchpoints and drive continuous improvement through analytics, tools, and systems.
• Team Leadership & Collaboration: Build and develop a high-performing team and collaborate across functions to deliver integrated consumer experiences and organizational alignment.
• Market & Consumer Focus: Monitor market trends, lead expansion and new business opportunities, and ensure full compliance with regulations and internal policies.

Qualifications

• University degree in Business, Marketing, Economics, or related field; master's degree preferred.
• 7+ years of omnichannel-experience in; e-commerce, or retail leadership roles, with a proven track record of delivering commercial results.
• Strong financial acumen and experience managing P&L.
• Demonstrated ability to lead cross-functional teams and drive organizational change.
• Excellent analytical, strategic thinking, and problem-solving skills.