Associate Senior Lecturer in marketing
Göteborgs universitetPublicerad: 2026-05-28
Ansök senast: 2026-08-14
Beskrivning
The University of Gothenburg tackles society's challenges with diverse knowledge. 58 000 students and 6800 employees make the university a large and inspiring place to work and study. Strong research and attractive study programmes attract researchers and students from around the world. With new knowledge and new perspectives, the University contributes to a better future.
With more than 3 700 full-time students, 470 employees, 160 international partner universities and four departments, the School of Business, Economics and Law has unique breadth. The School of Business, Economics and Law is "triple-crown" accredited - EQUIS, AACSB and AMBA.
The Department of Business Administration is the largest department at the School of Business, Economics and Law, and conducts extensive research and is responsible for education programmes at first-cycle and second-cycle levels, as well as third-cycle education in the subject areas of Business Administration and Economic Geography. The Department has more than 140 employees and is divided into four sections: Industrial and Financial Management & Logistics (IFEL), Management & Organisation (including Economic Geography), Marketing, and Accounting. The Department also has an administrative and technical unit.
The Department of Business Administration is now looking for an associate senior lecturer in Business Administration, specializing in Marketing. The Marketing Section within the Department of Business Administration at the School of Business, Economics and Law consists of approximately 30 researchers and teachers, including 4 professors. The position as associate senior lecturer constitutes an initial step in the promotion system applied at the department and the faculty.
Subject area
Business Administration specializing in Marketing.
Subject area description
The Marketing Section has a strong tradition of studying marketing from a holistic perspective and examines the interplay between consumption, markets, and society. Our research includes areas such as consumer culture and consumer behavior, how companies create value, how markets are shaped, sustainability issues, nostalgia, and how cultural and societal dynamics influence consumption and marketing phenomena. The position represents a research investment aimed at further developing the section's profile through innovative research.
Duties
The position as associate senior lecturer comprises maximum 50% teaching and minimum 50% research.
The research component of the position is linked to the project "Imagination Work and the Mediation of Time in Markets," which examines how collective imaginations of the past and the future are mediated in consumer culture. By analyzing how imagined futures and reinterpreted pasts are constructed and normalized in mediated market communication, the project contributes to a deeper understanding of the cultural power of marketing.
Teaching is conducted at the undergraduate level, within the master's program Marketing & Consumption, and in the department's doctoral education program.
The successful candidate is also expected to actively apply for external research funding during the employment period and to contribute actively to the development of the section and the department's teaching and research environment, including through physical presence.
Eligibility
Eligibility for appointment as associate senior lecturer is specified in the Higher Education Ordinance Chapter 4 Section 4a, Appointments Procedure for Teachers at the University of Gothenburg Ref. V 2024/3252, and Appointment Regulations for Teaching Staff at the School of Business, Economics and Law, University of Gothenburg Ref. GU 2025/3441.
To be eligible for appointment as associate senior lecturer, at the time of application the candidate must hold a doctoral degree, or possess equivalent research qualifications, in Business Administration with a specialization in Marketing.
Preference should be given to candidates who were awarded their doctoral degree or achieved equivalent competence no more than five years prior to the application deadline for this appointment as associate senior lecturer. Those who have completed their doctoral degree or achieved equivalent competence prior to five years before the application deadline may also be eligible where special grounds exist, i.e., sick leave, parental leave, or similar circumstances.
Assessment criteria
According to the Appointment Regulations for Teaching Staff at the School of Business, Economics and Law, University of Gothenburg, Ref. GU 2025/3441, the applicant shall be selected for the position who, based on an overall assessment of competence and potential for development, is judged to have the best qualities for performing the duties included in the appointment. In the assessment, particular focus shall be on proven scientific skills and potential for further high-quality research activities during the timespan of the position. Proven pedagogical skills are also merit, as well as an ability to conduct relevant teaching activities during the timespan of the position.
The applicant's personal qualities, particularly the ability to collaborate internally and externally in carrying out the duties, will also be considered in the assessment of suitability for the position.
Particularly meritorious qualifications include:
Employment
In accordance with the Higher Education Ordinance (Högskoleförordningen SFS 1993:100) Chapter 4 Section 12a and 12b, an associate senior lecturer may be employed for a period of minimum four years, and at most six years, where the purpose of the appointment is to enable the lecturer to develop
research autonomy and acquire the research and teaching qualifications necessary to fulfil the requirements for another more qualified teacher appointment (such as, senior lecturer).
This position is a fixed term employment of four years, 100% full time. The appointment may be extended if, due to sick leave, parental leave or other special grounds, additional time is needed to achieve the purpose of the appointment. Starting date by agreement. Placement at the Department of Business Administration.
Information regarding possible promotion
For promotion from Associate Senior Lecturer to Senior Lecturer, an application for promotion must be submitted to the department no later than six months before the end of the four-year period of employment.
The Department of Business Administration follows the School of Business, Economics and Law's guidelines for promotion from Associate Senior Lecturer to Senior Lecturer (Ref. GU 2025/3441), which are reproduced below.
Requirements for scientific qualifications and competence
At the time of application for promotion to Senior Lecturer, the applicant must demonstrate scientific competence and clear progression in research qualifications and achievements during the period of employment as Associate Senior Lecturer. The assessment of progression should consider the duration of the position and the proportion of time allocated to research. The specific assessment criteria are outlined in the advertisement for the position.
The evaluation of scientific competence is based on demonstrated familiarity with the subject area and prior research, creativity and originality in the chosen research orientation, as well as the analytical depth and scope of the applicant's scientific production, considering the period of activity-particularly during the time as Associate Senior Lecturer.
Within the limitations of the subject area for which promotion is sought, both breadth and depth are important in assessing scientific merits and competence. The degree of progression, independence, and forward-looking development in the research will also be considered.
The assessment of scientific competence primarily involves evaluation of the submitted scientific works, which will be weighted according to their scientific quality.
In addition to the works submitted in the application, the following factors will also be given weight in the overall assessment of the applicant's scientific merits and competence:
Requirements for teaching qualifications and competence
Completion of higher education teaching and learning training in accordance with the Vice-Chancellor's decision, or equivalent documented knowledge.
Demonstrated substantial experience of teaching with high quality at the undergraduate and/or master's level during the period of employment as Associate Senior Lecturer. In the assessment, the duration of the position and the proportion of teaching duties will be considered.
The evaluation of teaching competence includes both an assessment of documented teaching qualifications and an appraisal of the applicant's potential for further pedagogical development within the subject area of the position. Both quality and versatility in teaching, as well as subject breadth and depth, will be considered, together with the quantitative scope of the applicant's teaching experience.
In addition to the documented pedagogical education and teaching experience submitted by the applicant, the following factors-listed without order of priority-will also be given weight in the assessment of pedagogical merits and competence:
Requirement regarding proficiency in Swedish
For internationally recruited Associate Senior Lecturers whose employment has been advertised after 31 August 2024, promotion to Senior Lecturer requires successful completion of a Swedish language course at minimum level B2 according to the CEFR, in accordance with the Vice-Chancellor's decision (Ref. GU 2022/1887).
Contact information
If you have questions about the position, please contact:
Erik Lundberg erik.lundberg@handels.gu.se and/or Jonas Nilsson, jonas.nilsson@handels.gu.se
If you have questions about the recruitment process, please contact HR Officer Natalie Axell at natalie.axell@gu.se
Unions
Union representatives at the University of Gothenburg can be found here: https://www.gu.se/en/work-at-the-university-of-gothenburg/how-to-apply-for-a-position#collective-agreement-and-union-representatives
Application
Submit your application via the University of Gothenburg's recruitment portal by clicking the "Apply" button. Ref. PAR 2025/425. We would prefer your application to be written in English, as it may be reviewed by international experts whose working language is English.
It is your responsibility to ensure that the application is complete as per the vacancy notice, and that the University receives it by the final application deadline.
Applications must be received by: 2026-08-14
Content of Application
The application must include:
All merits should be documented, and all certificates attested. All attachments are to be named in a way that clearly indicates their content. Publications that cannot be attached in electronic format may be sent to: Department of Business Administration, University of Gothenburg, PO-Box 610, S-405 30 Gothenburg, Sweden, attention: "PAR XXXX".
Information about the recreuitment process
For the recruitment of an associate senior lecturer, the process includes external expert review, interviews, reference checks, and, if applicable, a trial lecture.
Information for International Applicants
Choosing a career in a foreign country is a big step. Thus, to give you a general idea of what we and Gothenburg have to offer in terms of benefits and life in general for you and your family/spouse/partner please visit:
https://www.gu.se/en/about-the-university/welcome-services
https://www.movetogothenburg.com/
The University works actively to achieve a working environment with equal conditions, and values the qualities that diversity brings to its operations.
Salaries are set individually at the University.
In accordance with the National Archives of Sweden's regulations, the University must archive application documents for two years after the appointment is filled. If you request that your documents are returned, they will be returned to you once the two years have passed. Otherwise, they will be destroyed.
In connection to this recruitment, we have already decided which recruitment channels we should use. We therefore decline further contact with vendors, recruitment and staffing companies.
With more than 3 700 full-time students, 470 employees, 160 international partner universities and four departments, the School of Business, Economics and Law has unique breadth. The School of Business, Economics and Law is "triple-crown" accredited - EQUIS, AACSB and AMBA.
The Department of Business Administration is the largest department at the School of Business, Economics and Law, and conducts extensive research and is responsible for education programmes at first-cycle and second-cycle levels, as well as third-cycle education in the subject areas of Business Administration and Economic Geography. The Department has more than 140 employees and is divided into four sections: Industrial and Financial Management & Logistics (IFEL), Management & Organisation (including Economic Geography), Marketing, and Accounting. The Department also has an administrative and technical unit.
The Department of Business Administration is now looking for an associate senior lecturer in Business Administration, specializing in Marketing. The Marketing Section within the Department of Business Administration at the School of Business, Economics and Law consists of approximately 30 researchers and teachers, including 4 professors. The position as associate senior lecturer constitutes an initial step in the promotion system applied at the department and the faculty.
Subject area
Business Administration specializing in Marketing.
Subject area description
The Marketing Section has a strong tradition of studying marketing from a holistic perspective and examines the interplay between consumption, markets, and society. Our research includes areas such as consumer culture and consumer behavior, how companies create value, how markets are shaped, sustainability issues, nostalgia, and how cultural and societal dynamics influence consumption and marketing phenomena. The position represents a research investment aimed at further developing the section's profile through innovative research.
Duties
The position as associate senior lecturer comprises maximum 50% teaching and minimum 50% research.
The research component of the position is linked to the project "Imagination Work and the Mediation of Time in Markets," which examines how collective imaginations of the past and the future are mediated in consumer culture. By analyzing how imagined futures and reinterpreted pasts are constructed and normalized in mediated market communication, the project contributes to a deeper understanding of the cultural power of marketing.
Teaching is conducted at the undergraduate level, within the master's program Marketing & Consumption, and in the department's doctoral education program.
The successful candidate is also expected to actively apply for external research funding during the employment period and to contribute actively to the development of the section and the department's teaching and research environment, including through physical presence.
Eligibility
Eligibility for appointment as associate senior lecturer is specified in the Higher Education Ordinance Chapter 4 Section 4a, Appointments Procedure for Teachers at the University of Gothenburg Ref. V 2024/3252, and Appointment Regulations for Teaching Staff at the School of Business, Economics and Law, University of Gothenburg Ref. GU 2025/3441.
To be eligible for appointment as associate senior lecturer, at the time of application the candidate must hold a doctoral degree, or possess equivalent research qualifications, in Business Administration with a specialization in Marketing.
Preference should be given to candidates who were awarded their doctoral degree or achieved equivalent competence no more than five years prior to the application deadline for this appointment as associate senior lecturer. Those who have completed their doctoral degree or achieved equivalent competence prior to five years before the application deadline may also be eligible where special grounds exist, i.e., sick leave, parental leave, or similar circumstances.
Assessment criteria
According to the Appointment Regulations for Teaching Staff at the School of Business, Economics and Law, University of Gothenburg, Ref. GU 2025/3441, the applicant shall be selected for the position who, based on an overall assessment of competence and potential for development, is judged to have the best qualities for performing the duties included in the appointment. In the assessment, particular focus shall be on proven scientific skills and potential for further high-quality research activities during the timespan of the position. Proven pedagogical skills are also merit, as well as an ability to conduct relevant teaching activities during the timespan of the position.
The applicant's personal qualities, particularly the ability to collaborate internally and externally in carrying out the duties, will also be considered in the assessment of suitability for the position.
Particularly meritorious qualifications include:
- Research within core areas relevant to the discipline and the project, such as Consumer Culture Theory, advertising, and branding.
- Experience publishing in leading international journals in marketing. Leading journals here refer to journals ranked at level 3-4* in the AJG system or equivalent.
- Experience applying qualitative methods to investigate processes in consumer culture, as well as experience analyzing mediated market communication.
- Successfully planning and conducting empirical research projects after the PhD, as well as applying for and obtaining research funding.
- Teaching at different levels within marketing, including course coordination and pedagogical innovation work.
- Ability to communicate in written and spoken Swedish.
Employment
In accordance with the Higher Education Ordinance (Högskoleförordningen SFS 1993:100) Chapter 4 Section 12a and 12b, an associate senior lecturer may be employed for a period of minimum four years, and at most six years, where the purpose of the appointment is to enable the lecturer to develop
research autonomy and acquire the research and teaching qualifications necessary to fulfil the requirements for another more qualified teacher appointment (such as, senior lecturer).
This position is a fixed term employment of four years, 100% full time. The appointment may be extended if, due to sick leave, parental leave or other special grounds, additional time is needed to achieve the purpose of the appointment. Starting date by agreement. Placement at the Department of Business Administration.
Information regarding possible promotion
For promotion from Associate Senior Lecturer to Senior Lecturer, an application for promotion must be submitted to the department no later than six months before the end of the four-year period of employment.
The Department of Business Administration follows the School of Business, Economics and Law's guidelines for promotion from Associate Senior Lecturer to Senior Lecturer (Ref. GU 2025/3441), which are reproduced below.
Requirements for scientific qualifications and competence
At the time of application for promotion to Senior Lecturer, the applicant must demonstrate scientific competence and clear progression in research qualifications and achievements during the period of employment as Associate Senior Lecturer. The assessment of progression should consider the duration of the position and the proportion of time allocated to research. The specific assessment criteria are outlined in the advertisement for the position.
The evaluation of scientific competence is based on demonstrated familiarity with the subject area and prior research, creativity and originality in the chosen research orientation, as well as the analytical depth and scope of the applicant's scientific production, considering the period of activity-particularly during the time as Associate Senior Lecturer.
Within the limitations of the subject area for which promotion is sought, both breadth and depth are important in assessing scientific merits and competence. The degree of progression, independence, and forward-looking development in the research will also be considered.
The assessment of scientific competence primarily involves evaluation of the submitted scientific works, which will be weighted according to their scientific quality.
In addition to the works submitted in the application, the following factors will also be given weight in the overall assessment of the applicant's scientific merits and competence:
- Documented active participation in the scientific community, for example through presentations of research results at national and international conferences and seminars.
- Documented contributions to, and assignments within, the scientific community, such as evaluation assignments, referee duties, and participation as a member of expert panels.
- Demonstrated ability to interact and collaborate constructively with other researchers.
- Demonstrated societal impact of the applicant's research, exemplified by research-based popular science articles, commissioned reports, or public seminars.
Requirements for teaching qualifications and competence
Completion of higher education teaching and learning training in accordance with the Vice-Chancellor's decision, or equivalent documented knowledge.
Demonstrated substantial experience of teaching with high quality at the undergraduate and/or master's level during the period of employment as Associate Senior Lecturer. In the assessment, the duration of the position and the proportion of teaching duties will be considered.
The evaluation of teaching competence includes both an assessment of documented teaching qualifications and an appraisal of the applicant's potential for further pedagogical development within the subject area of the position. Both quality and versatility in teaching, as well as subject breadth and depth, will be considered, together with the quantitative scope of the applicant's teaching experience.
In addition to the documented pedagogical education and teaching experience submitted by the applicant, the following factors-listed without order of priority-will also be given weight in the assessment of pedagogical merits and competence:
- Demonstrated pedagogical awareness, evidenced through a written teaching reflection.
- Documented pedagogical development work.
- Experience from different educational environments and teaching formats.
- Teaching in multiple languages.
- Experience in course and programme leadership.
- Production of teaching materials.
Requirement regarding proficiency in Swedish
For internationally recruited Associate Senior Lecturers whose employment has been advertised after 31 August 2024, promotion to Senior Lecturer requires successful completion of a Swedish language course at minimum level B2 according to the CEFR, in accordance with the Vice-Chancellor's decision (Ref. GU 2022/1887).
Contact information
If you have questions about the position, please contact:
Erik Lundberg erik.lundberg@handels.gu.se and/or Jonas Nilsson, jonas.nilsson@handels.gu.se
If you have questions about the recruitment process, please contact HR Officer Natalie Axell at natalie.axell@gu.se
Unions
Union representatives at the University of Gothenburg can be found here: https://www.gu.se/en/work-at-the-university-of-gothenburg/how-to-apply-for-a-position#collective-agreement-and-union-representatives
Application
Submit your application via the University of Gothenburg's recruitment portal by clicking the "Apply" button. Ref. PAR 2025/425. We would prefer your application to be written in English, as it may be reviewed by international experts whose working language is English.
It is your responsibility to ensure that the application is complete as per the vacancy notice, and that the University receives it by the final application deadline.
Applications must be received by: 2026-08-14
Content of Application
The application must include:
- Curriculum Vitae, including copies of degree certificates, grade transcripts or other certificates
- Letter of intent (up to three pages) in which the applicant describes how he/she intends to perform the tasks if hired for the position
- An account of scholarly/research qualifications, including a description of prior scholarly/research activities and contributions, etc., of maximum two pages.
- PhD thesis and up to four additional scholarly works
- An account of teaching qualifications, including teacher training and a description of prior teaching assignments and a reflection, of maximum two pages. Qualitative assessments, course evaluations or equivalent documentation should be attached under 'Attachments'.
- A brief account of achievements in management, collaboration, and administration
- References, at least two, including name, title, their current higher education institution and contact details.
All merits should be documented, and all certificates attested. All attachments are to be named in a way that clearly indicates their content. Publications that cannot be attached in electronic format may be sent to: Department of Business Administration, University of Gothenburg, PO-Box 610, S-405 30 Gothenburg, Sweden, attention: "PAR XXXX".
Information about the recreuitment process
For the recruitment of an associate senior lecturer, the process includes external expert review, interviews, reference checks, and, if applicable, a trial lecture.
Information for International Applicants
Choosing a career in a foreign country is a big step. Thus, to give you a general idea of what we and Gothenburg have to offer in terms of benefits and life in general for you and your family/spouse/partner please visit:
https://www.gu.se/en/about-the-university/welcome-services
https://www.movetogothenburg.com/
The University works actively to achieve a working environment with equal conditions, and values the qualities that diversity brings to its operations.
Salaries are set individually at the University.
In accordance with the National Archives of Sweden's regulations, the University must archive application documents for two years after the appointment is filled. If you request that your documents are returned, they will be returned to you once the two years have passed. Otherwise, they will be destroyed.
In connection to this recruitment, we have already decided which recruitment channels we should use. We therefore decline further contact with vendors, recruitment and staffing companies.
