Beskrivning
Marketing
Temporary
Job Description
At Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
Website Content Manager - Taste
Please note that this is a fixed term 1 year contract for maternity cover.
About the role:
As theWebsite Content Manager - Tasteat Electrolux, you will play a crucial role in enhancing user experiences and driving business growth through strategic content management. You will be responsible for curating, creating, and managing website content related to Taste - including kitchen appliances and products designed to enhance the culinary experience.
In this role, you will manage and optimize content across the website to drive engagement, enhance user experience, and ultimately increase sales. You will collaborate closely with partners to gather feedback and requirements, coordinating efforts to bring content to life.
You will be part of a cross-functional team building a world-class website for customers and the business. Working proactively with stakeholders, you will contribute to strategy, explore development options, and guide teams toward delivering value through impactful content.
Additionally, you will measure key performance metrics to ensure content delivers value for both users and the business. This role requires an analytical, technically minded, and consumer-focused individual who thrives in data-driven environments and collaborative settings.
You will work closely with the Web Content Team to ensure delivery within the Taste space aligns with the overall content strategy. You will also ensure brand language, tone of voice, and content principles are consistently applied across all published content.
We are a team committed to delivering outstanding, scalable consumer experiences, always putting the customer at the heart of what we do.
Key Responsibilities:
1. Content Strategy
Develop and execute a comprehensive content strategy that enhances the user experience throughout the Taste journey.
2. Content Management
Oversee the end-to-end content lifecycle, including planning, publishing, and maintenance, ensuring accuracy, relevance, and consistency. Identify opportunities for new content creation.
3. Commercial Area Offers Integration
Collaborate with Taste programs to seamlessly integrate commercial content into user journeys, driving sales, conversion, awareness, and engagement.
4. Cross-Functional Collaboration
Participate in agile ceremonies (stand-ups, retrospectives, etc.) to support project delivery and prioritization.
5. User Experience & Metrics
Own and drive key website metrics such as sessions, time on site, bounce rate, conversions, and revenue.
6. Driving Improvement
Use GA4 and analytics tools to assess customer behavior and performance, identify improvement opportunities, and develop data-driven hypotheses. Present recommendations, follow up on performance, and scale successful initiatives.
7. Brand Messaging
Represent the website content team in cross-functional forums to ensure consistent and effective brand messaging across all touchpoints.
8. Compliance and Governance
Ensure all content complies with legal, regulatory, and brand requirements, maintaining quality and trust.
9. Content & Sales Expertise
Stay informed on industry trends, emerging technologies, and best practices in content management and UX to continuously improve website performance.
Requirements:
Who You Are:
Where you'll be:
You will be based at our Global headquarters on Kungsholmen in Stockholm, Sweden.
Some of our benefits include:
As part of Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.
Temporary
Job Description
At Electrolux Group, a leading global appliance company, we strive every day to shape living for the better for our consumers, our people and our planet. We share ideas and collaborate so that together, we can develop solutions that deliver enjoyable and sustainable living.
Come, join us as you are. We believe diverse perspectives make us stronger and more innovative. In our global community of people from 100+ countries, we listen to each other, actively contribute and grow together.
Join us in our exciting quest to build the future home!
Website Content Manager - Taste
Please note that this is a fixed term 1 year contract for maternity cover.
About the role:
As theWebsite Content Manager - Tasteat Electrolux, you will play a crucial role in enhancing user experiences and driving business growth through strategic content management. You will be responsible for curating, creating, and managing website content related to Taste - including kitchen appliances and products designed to enhance the culinary experience.
In this role, you will manage and optimize content across the website to drive engagement, enhance user experience, and ultimately increase sales. You will collaborate closely with partners to gather feedback and requirements, coordinating efforts to bring content to life.
You will be part of a cross-functional team building a world-class website for customers and the business. Working proactively with stakeholders, you will contribute to strategy, explore development options, and guide teams toward delivering value through impactful content.
Additionally, you will measure key performance metrics to ensure content delivers value for both users and the business. This role requires an analytical, technically minded, and consumer-focused individual who thrives in data-driven environments and collaborative settings.
You will work closely with the Web Content Team to ensure delivery within the Taste space aligns with the overall content strategy. You will also ensure brand language, tone of voice, and content principles are consistently applied across all published content.
We are a team committed to delivering outstanding, scalable consumer experiences, always putting the customer at the heart of what we do.
Key Responsibilities:
1. Content Strategy
Develop and execute a comprehensive content strategy that enhances the user experience throughout the Taste journey.
2. Content Management
Oversee the end-to-end content lifecycle, including planning, publishing, and maintenance, ensuring accuracy, relevance, and consistency. Identify opportunities for new content creation.
3. Commercial Area Offers Integration
Collaborate with Taste programs to seamlessly integrate commercial content into user journeys, driving sales, conversion, awareness, and engagement.
4. Cross-Functional Collaboration
Participate in agile ceremonies (stand-ups, retrospectives, etc.) to support project delivery and prioritization.
- Work with the CDI XO Product organization to plan and execute the commercial agenda and consumer experience development across Electrolux web assets.
- Collaborate with Marketing Operations and Communication teams to plan website content roll-outs for major Taste initiatives.
- Partner with Content teams to ensure engaging and relevant content aligned to the customer journey.
- Work with Experience Marketing teams to create content briefs for product launches, highlighting key features and benefits.
- Coordinate with Local Markets to ensure localization and timely rollout of campaigns and product launches.
- Collaborate with Web & Outbound teams to implement SEO best practices and optimize discoverability and conversion.
5. User Experience & Metrics
Own and drive key website metrics such as sessions, time on site, bounce rate, conversions, and revenue.
6. Driving Improvement
Use GA4 and analytics tools to assess customer behavior and performance, identify improvement opportunities, and develop data-driven hypotheses. Present recommendations, follow up on performance, and scale successful initiatives.
7. Brand Messaging
Represent the website content team in cross-functional forums to ensure consistent and effective brand messaging across all touchpoints.
8. Compliance and Governance
Ensure all content complies with legal, regulatory, and brand requirements, maintaining quality and trust.
9. Content & Sales Expertise
Stay informed on industry trends, emerging technologies, and best practices in content management and UX to continuously improve website performance.
Requirements:
- Bachelor's degree in Marketing, Communications, Journalism, or related field, or equivalent experience
- 5-8 years of experience in digital development and online consumer journeys
- Experience with Google Analytics (GA4 certification preferred)
- Working knowledge of at least one CMS (EpiServer, Drupal, WordPress, Magento, etc.)
- Experience with project management and agile methodologies preferred
- Strong ability to synthesize information and form clear points of view
- Excellent written, verbal, and presentation skills with cross-cultural awareness
- Knowledge of UX principles, user-centered design, and emerging technologies
- Basic knowledge of SEO
- Fluent in English - excellent written and spoken proficiency
Who You Are:
- Team player - collaborative and focused on delivering strong results together
- Proactive - self-driven, accountable, and results-oriented
- Negotiator - strong communicator with stakeholder management skills
- Data-driven - uses analytics to guide decisions
- Consumer-focused - committed to exceptional customer experiences
- Dynamic - combines strategic thinking with operational execution
- Fast learner - adaptable in new and changing environments
Where you'll be:
You will be based at our Global headquarters on Kungsholmen in Stockholm, Sweden.
Some of our benefits include:
- Flexible work hours
- Discounts on award-winning Electrolux products and services
- Family-friendly benefits
- Comprehensive insurance policy
- Extensive learning opportunities and flexible career paths
As part of Electrolux Group, we will continuously invest in you and your development. There are no barriers to where your career could take you.
OM FÖRETAGET
Electrolux Group
