Sales Manager - International Construction Equipment Company

An internationally growing manufacturer in the construction equipment sector is seeking an experienced Sales Manager to drive sales growth across selected European markets.

This role is ideal for a commercially driven sales professional with strong industry connections, proven success in field sales, and experience managing key accounts within the powered access, rental, construction, or industrial sectors.

Key Responsibilities

• Develop and implement regional sales strategies to achieve revenue and market share targets
• Identify, acquire, and manage key customers including rental companies, contractors, and industrial clients
• Build and maintain long-term relationships with strategic accounts to ensure high customer satisfaction and repeat business
• Negotiate commercial agreements, pricing structures, and contract terms
• Monitor market trends, competitor activity, and customer needs to identify growth opportunities
• Collaborate closely with after-sales, service, and technical teams to deliver excellent customer support
• Represent the business at trade fairs, exhibitions, networking events, and customer meetings
• Provide accurate sales forecasts, pipeline updates, and market intelligence to senior management
• Travel regularly across the assigned territory to meet customers and support business development initiatives

Candidate Profile

• Minimum 5 years of successful field sales experience, including new business development and key account management
• Strong background in Aerial Work Platforms (AWP / MEWP) or related lifting/access equipment industries
• Proven sales track record with measurable commercial success
• Established network within construction, rental, or industrial equipment markets
• Strong negotiation, relationship-building, and closing skills
• Entrepreneurial mindset with the ability to work independently and proactively
• Excellent communication and presentation skills
• Collaborative approach with cross-functional teams
• High willingness to travel within the region
• Fluent in English and one additional language Swedish, Danish or Finnish.

What's on Offer

• Opportunity to join a fast-growing international business with strong ambitions in Europe
• High-impact commercial role with autonomy and visibility
• Competitive salary package with performance-based incentives
• Career growth opportunities within an expanding organization
• Dynamic and entrepreneurial working environment

Ideal Background

Candidates currently working for manufacturers, distributors, or rental businesses in the powered access, lifting equipment, telehandler, crane, or construction machinery sectors are highly encouraged to apply.

Department Engineering Locations Gothenburg, Stockholm, Copenhagen, Helsinki (Helsingfors) Remote status Hybrid