Head of Marketing Science

Om jobbet

Please apply directly to agency, recruitment info is provided below.

At Paulig, we believe every meal counts. As an international player in the food and beverage industry and as a house of iconic brands, we can make an impact that counts - and careers that matter.

We are seeking aHead of Marketing Science to help us drive measurable growth through marketing. We have already established a foundation for building and utilising media mix modelling at Paulig. Your responsibility will be to help us build on this foundation.

This is a hands-on role where you will have the possibility to foster a culture of evidence-based decision-making and support our Marketing and Commercial Teams through applied Data Science in marketing and Advanced Analytics.

You will be based either in Stockholm, Mölndal, or Helsinki, and report to Marketing Performance Director.

What you will do

• Develop marketing mix modelling: models, processes, framework and tools for quantifying the effect of marketing activities (advertising, promotions, pricing, and distribution) on sales/market share by using mathematical and statistical techniques.
• Based on analysis and business understanding make recommendations for shifts in marketing investments to improve ROMI
• Support with forecasting and planning A&P budgets and marketing mix change with focus on improving ROMI (sales, market share, BPI etc)
• Secure that insights from MMM are captured in Paulig marketing strategy and shared with the organization
• Build Paulig's capabilities in using data science in marketing & commercial planning.

• Contribute to building a world class competence centre by fostering an evidence-based marketing culture in Paulig

What we expect from you

• At least 7 years' working with statistical analysis and data modelling related to media and sales modelling. And a solid grasp of marketing concepts, including advertising, promotions, pricing, and distribution.
• You understand Media and FMCG market dynamics.
• High command of marketing analytics and measurement tools.
• Demonstrable experience from advising stakeholders on analytics and translating data into actionable plans
• Ambitious and results-oriented
• University degree in Computer Science, Economics, Statistics or an equivalent related field.
• Fluent in English

At Paulig, we value every person as an individual and a professional and expect the same from you. Like us, you strive for excellence in everything you do. You enjoy working with people with different backgrounds and are relationship-oriented. The ability to cooperate and communicate with others is a key for success in this role.

What we offer:

• At Paulig, you will get to work with iconic brands and high-quality products full of flavour.
• Paulig is home to continuous learning opportunities and is a dynamic workplace that has a strong future-oriented focus.
• You will be a part of a passionate, international team working as visionaries of the food industry.

More information and how to apply:

We look forward receiving your applications as soon as possible but latest June 21st. We do ongoing selection of candidates during the application period and might start interviews before the last application date, so don't hesitate to submit your application if you're interested.

If you have any questions about the role or the recruitment process, please reach out to Heili Naat - Senior ConsultantHeili@unitedtalents.ee

Want to learn more about working for Paulig and what we offer? Read more on www.pauliggroup.com

Paulig is a family-owned food and beverage company, growing a new, sustainable food culture - one that is good for both people and the planet. Paulig provides all things tasty; coffees and beverages, Tex Mex and spices, snacks and plant-based choices. The company's brands are Paulig, Santa Maria, Risenta, Poco Loco and Zanuy. Paulig's sales amounted over EUR 1,167 billion in 2023. The company has 2200 passionate employees in 13 different countries working around the purpose "For a life full of flavour".