Marketing Specialist in an innovative Fintech company

Company Overview:
Join a dynamic and innovative fintech company at the forefront of revolutionizing financial systems and compliance software. Our cutting-edge technology empowers financial institutions to navigate complex regulatory landscapes efficiently and securely. We're seeking a passionate and creative Marketing Specialist to drive our marketing efforts and propel our growth in the fintech industry.

Position Overview:
As a Marketing Specialist for our fintech core system and compliance software, you will play a pivotal role in shaping our brand identity, generating leads, and driving customer engagement. You will collaborate closely with cross-functional teams to develop and execute marketing strategies that resonate with our target audience, differentiate our product offerings, and position us as a leader in the industry. If you have experience working with the US market this is a plus!

Responsibilities:

• Develop and execute comprehensive marketing campaigns to generate leads, increase brand awareness, and drive customer acquisition.
• Create compelling content for various marketing channels, including website, social media, email campaigns, blogs, whitepapers, and case studies.
• Collaborate with product management and sales teams to understand customer needs, market trends, and competitive landscape to inform marketing strategies and messaging.
• Conduct market research and analysis to identify new opportunities for growth and expansion.
• Manage and optimize digital marketing channels, including SEO, SEM, PPC, and social media advertising.
• Plan and execute events, webinars, and industry conferences to showcase our products and thought leadership.
• Monitor and analyze key performance metrics to track the effectiveness of marketing initiatives and optimize campaigns for maximum ROI.
• Stay up-to-date with industry trends, best practices, and emerging technologies to drive innovation and continuous improvement in marketing strategies.
  

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field.
• 3+ years of experience in marketing roles, preferably in the fintech industry or B2B software solutions.
• Proven track record of developing and executing successful marketing campaigns that drive customer acquisition and revenue growth.
• Strong writing and communication skills with the ability to create engaging content across various channels.
• Experience with digital marketing tools and platforms, including Google Analytics, AdWords, and social media management tools.
• Knowledge of SEO best practices and experience optimizing website content for search engines.
• Analytical mindset with the ability to interpret data, draw insights, and make data-driven decisions.
• Excellent project management skills with the ability to multitask and prioritize tasks in a fast-paced environment.
• Creative thinker with a passion for innovation and problem-solving.
• Strong interpersonal skills with the ability to collaborate effectively with cross-functional teams across different continents.
• If you are passionate about sales - this is a plus!
  

Why Join Us:

• Opportunity to work with cutting-edge technology in the fast-growing fintech industry.
• Collaborative and inclusive work environment that values diversity and innovation.
• Competitive salary and professional development opportunities.
• Opportunity for career growth and advancement as we continue to expand our product offerings and market presence.
  

If you're passionate about marketing and want to make a meaningful impact in the fintech industry, we'd love to hear from you!

Please submit your resume and a cover letter outlining your qualifications and why you're interested in joining our team.

Read more about what we do: https://tangoaml.com/

For more information or questions please contact us atelena@tangoaml.com

Perks and benefits
This job comes with several perks and benefits

Pension plan
We take care of you, even when you are old and wrinkly.

Free office snacks
Peckish after lunch? We got your back with soft drinks, treats and fruit.

Maternity / paternity leave
Kids are the future, go spend time with them.

Near public transit
Easy access and treehugger friendly workplace.

Paid holiday
Metropolitists, beach boys and mountaineers we salute you and pay you to go and explore the world.

Remote work allowed
You know how you perform best. Work from your couch, your favorite cafe or abroad when you feel like it.

See all 14 benefits

Working at
Tango AML

See company profile

Tango AML, part of the Wiccon Group, is a leading global remittance and regulatory technology provider firm. With over 10 years of experience in the field, we have established ourselves globally. We are uniquely positioned through our experience and tech solutions. As a Fintech solution provider with AML6 and KYC centered CRM system for Financial Institutes we help the industry better serve their customers, better manage their business, network relationships and stay compliant with financial regulations.

Read more about Tango AML