Business Controller

Business Controller
Are you a finance professional who loves the detail but lives for the conclusion? As Business Controller at SeenThis, you'll be the financial business partner to leaders across all our markets. You'll turn numbers into decisions and help managers get better at running their business. If you combine analytical rigor with a coaching, business-minded approach, this is your chance to shape how a fast-growing global company understands and acts on its numbers.

About SeenThis
The open web has massive untapped advertising potential, but video has historically underperformed here. SeenThis is changing that. As a video advertising partner, we prove the open web delivers exceptional results, capturing more attention with cost-effective video that keeps publishers profitable and the internet independent. Since 2017, we've served billions of streams for 5,000+ brands across 50+ countries. We believe brands deserve reach wherever audiences are, publishers deserve sustainable revenue, and the internet deserves to stay open.

Our team of 130+ employees works globally from offices in Stockholm, Oslo, London, Paris, Singapore, Hong Kong, New York, and Sydney. We're expanding across all teams and constantly seeking new colleagues who want to make real impact in a fast-moving, collaborative environment where innovation happens daily.

Do you want to be part of our journey, where we dare to discover, own it, and win together?

Join SeenThis!

About the role
You'll own the analysis, understand the detail, and make the whole picture clear for those who don't. You'll connect market-level performance to the company's overall strategy. Managers should experience you as a partner who makes them better, not a control function they report to.

Business Partnering & Coaching

• Act as dedicated finance partner to market and functional leaders across all markets, supporting them in budgeting, forecasting, pricing and commercial decisions.
• Review and challenge major deals, renewals and pricing exceptions before signing. You'll own the financial guardrails (margin floors, discount thresholds) and support Sales with deal-level profitability analysis.
• Explain financial outcomes, drivers and trade-offs in clear, accessible terms.
• Build financial literacy across the leadership community through proactive, pedagogical support.

Analysis & Insight

• Own recurring performance analysis (revenue, margin, cost-to-revenue, pipeline economics) per market and consolidated, with clear conclusions and recommendations.
• Deliver ad hoc analyses and business cases for strategic initiatives, investments and organizational changes.
• Own benefits tracking for strategic initiatives: define baselines, track realized savings and margin effects against the business case, and report deviations to the executive team.
• Spot risks, deviations and opportunities early, and bring them to the right owner with a proposed way forward.

Planning & Reporting

• Drive the budget and forecast process across markets, including timelines, templates, quality assurance and challenge of submitted numbers.
• Partner with People on workforce planning: headcount budgeting and forecasting, cost modelling of organizational changes, and compensation-related analysis.
• Prepare management and board-level reporting, ensuring one consistent version of the truth across markets and systems.
• Continuously improve controlling processes, models and tooling, including automation and AI-supported workflows.

Success in this role looks like: leaders actively seek your input before decisions, and your analyses are accurate in the detail and clear in the conclusion. The organization understands not just what the numbers say, but why, and what to do about it.

Qualifications
Required

• University degree in finance, business administration, economics or a related field.
• Several years of experience in business control, FP&A or a similar role, ideally in a scale-up, SaaS or adtech environment.
• Strong financial modelling and Excel/Google Sheets skills.
• Experience running budget and forecast processes across multiple markets or business units.
• The ability to explain complex financials clearly and confidently to non-finance stakeholders.
• Fluency in English, spoken and written.

Good to have

• Experience with BI tools such as Power BI.
• Experience with deal desk, pricing or commercial finance.
• An interest in automation and AI-supported ways of working.
• Swedish language skills.

Application
As we review applications and interview on a continuous basis, please apply as soon as possible. Due to the high volume of applications received, we are unable to provide personalized feedback prior to the interview stage. Thank you for understanding! We conduct background checks on all SeenThis-hires to comply with our customers and protect business-critical information.

We look forward to welcoming you to SeenThis!