Job advertising

VAROPreem

The results show the power of combining long-term employer branding with targeted job advertising

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Industry:Energy & fuelSolution:Always-onImpact:422 clicks per ad

STARTING POINT

When the right talent becomes harder to reach

To attract the right candidates in an increasingly competitive job market, Preem, now VAROPreem, needed to strengthen its digital presence and sharpen its employer brand. The challenge was not only about increasing visibility, but about reaching the right audiences, building long-term employer attractiveness, and creating greater impact throughout the recruitment journey.

APPROACH

A solution for employer attractiveness and applications

To help VAROPreem reach and connect with the right talent, we developed a data-driven strategy designed to support the entire candidate journey – from awareness and interest to application. By combining an always-on setup across social and digital media with targeted and trackable job advertising on Jobbsafari.se, the strategy covers every stage of the candidate journey. VAROPreem builds awareness and strengthens its employer brand over time, while also capturing candidates who are actively showing interest right now.

Client quote

“Among our core target audiences are roles within production and engineering, a broad and complex area, and Keeparo has truly gone the extra mile to reach the right segments. Their work has helped us generate interest and engagement among the people we genuinely want to connect with.”

Matilda Buonassisi

Employer Branding Manager

IMPACT

Reaching the right audiences, today and tomorrow

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CTR on job advertising campaigns

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link clicks from job advertising campaigns

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million impressions from always-on

Always-on campaigns across multiple channels generated +155% more impressions and +670% more video views. The results clearly show a significant increase in both reach and engagement, and insights from the campaigns allowed us to further optimize VAROPreem’s job advertising. Job advertising on Jobbsafari.se not only increased visibility, but also provided full measurability and the ability to optimize based on messaging, target audiences, and actual applications. The campaigns delivered +66.1% more link clicks and an average of 422 link clicks per ad. By combining a long-term presence, data-driven insights, and targeted job advertising, VAROPreem has taken a major step towards a more effective, scalable, and precise recruitment process.

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