DATA & INSIGHTS

Mpya Digital

The data is clear: here’s the potential

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Industry:IT & TechSolution:Baseline studyImpact:Messaging with proven effect

STARTING POINT

Strong culture, but how strong an employer brand?

Since its founding in 2018, Mpya Digital has built its business around a clear vision of what work should be. Guided by Work is joy, the IT consultancy aims to create a workplace where people thrive, grow and feel free to be themselves. In an industry where people are at the heart of the business, culture is a key competitive advantage.

But how well do potential candidates really know Mpya Digital as an employer? After a period of limited marketing activity, it was time to raise the company's profile. To understand where its efforts could have the greatest impact, Mpya Digital first needed a clear picture of how its employer brand was perceived.

Mpya Digital Values: COURAGE, ENGAGEMENT, IMPROVEMENT

APPROACH

From intuition to measurable insights

Together with JobbSafari, Mpya Digital conducted a baseline study of its employer brand. How familiar were potential candidates with the company? What did they associate it with? And how did it compare with competitors?

JobbSafari designed the survey to provide a clear picture of the brand’s strengths and areas for improvement. The results were analysed and discussed together, with a focus on translating the findings into clear priorities for future communication.

Client quote

“We wanted to make a fresh start and get a better picture of where we stood, so we could focus on the right things.”

Christoffer Öberg

CEO and founder

IMPACT

The findings revealed where the greatest opportunities lay

0 %

know about Mpya Digital

0 %

of them are interested in working there

0 %

of those interested would consider applying

The study confirmed that Mpya Digital’s messaging was resonating with its audience. Its approach to distributed leadership emerged as a clear competitive advantage, with Work is joy, pay transparency and opportunities to take ownership standing out as particular strengths.

At the same time, overall brand awareness was low, while interest among those familiar with the company was high. The conclusion was clear: the messaging didn't need to change. It needed to reach more people.

To build awareness, Mpya Digital has now launched an always-on campaign. The study also revealed that previous local marketing activities, including events in Stockholm, had influenced where the brand was best known. These findings provide valuable guidance for tailoring future campaigns to different geographic markets and reaching the right audiences.

DATA & INSIGHTSADVISORYALWAYS ON

“The collaboration was professional from start to finish, with open communication and a clear presentation of the results. We felt well supported throughout the entire process.”

Christoffer Öberg

CEO and founder