Paid Media & Demand Generation Manager

Your mission is simple: make paid media a more predictable, measurable and efficient driver of pipeline growth.

Bannerflow is a PE-backed, fast-growing global SaaS company building a Creative Intelligence Platform that enables enterprise brands to predict, create, and optimize advertising across channels. We're on a company-wide AI transformation journey, where AI and agentic workflows are becoming a core part of how we build and sell.

We're strengthening our Marketing team and looking for a Demand Generation Manager to own our paid media end to end across Google Ads, LinkedIn and Meta, from strategy and channel mix to day-to-day optimisation and reporting.

Where spend meets results

Our customers are enterprise brands, so this isn't about lead volume for its own sake. You'll design full-funnel, account-based programmes that put Bannerflow in front of the right accounts and turn engagement into qualified pipeline for Sales. Success is measured on pipeline created, lead and account quality, cost per opportunity and return on ad spend.

You'll work hands-on in a small, close-knit marketing team, partnering with Sales, RevOps and our content and design colleagues. We expect AI to be a default tool in your day-to-day, whether you're analysing performance, automating reporting or finding new ways to sharpen our campaigns.

What you'll do

• Own our paid media strategy and channel mix, aligned to pipeline and revenue targets.
• Plan, launch and optimise full-funnel B2B campaigns hands-on, from awareness through to retargeting
• Build and scale ABM programmes against target account lists, working with Sales on account selection and prioritisation.
• Own the paid budget, including allocation, forecasting and pacing, and recommend where to invest and where to pull back.
• Build and maintain reporting and attribution across HubSpot and Google Analytics, and keep tracking and lead flows reliable, so spend connects to pipeline and revenue.
• Run structured testing programmes across audiences, offers, creatives, landing pages and bidding, and scale what works. Use our own platform to iterate creative at speed with content and design.
• Explore third-party demand channels such as review sites, content syndication and intent data.
• Partner with Sales and RevOps on lead quality, handover and feedback loops, and keep bringing new ideas on paid media, measurement and AI back to the team.

Who you are

A data-driven, hands-on marketer who enjoys analysing performance to decide where to invest next. You're self-driven and AI-native, take full ownership of your channels, and bring a start-up/scale-up mentality.

Must have:

• At least 4+ years of hands-on B2B SaaS paid media experience.
• Fluency in Google Ads, LinkedIn Ads and Meta Ads, strong in both paid search and full-funnel social, with a robust measurement framework that runs from channel metrics (cost per qualified lead, CPC) to pipeline (cost per opportunity, lead-to-opportunity conversion, key-account penetration) and revenue contribution.
• Experience building and scaling paid ABM programmes: reaching named accounts and buying groups, segmenting by ICP fit, intent and funnel stage, coordinating with Sales, and measuring account engagement, not just individual leads.

Ideally you are:

• You're fluent in HubSpot, experienced with Google Analytics, and have built attribution setups that connect marketing activity to business results.
• You communicate fluently in English.
• Bonus: you've worked in a small marketing team before and are comfortable wearing several hats.

Why join us?

We offer a hybrid workplace and a competitive compensation package including pension according to ITP1, health allowance, parental leave top-up, and health care insurance. We live alongside our values of Collaboration, Passion, and Challenge, with events such as padel tournaments, webinars, Friday beers, and Level-up Hackathons.
We are committed to building a diverse and inclusive team and welcome applications from candidates of all backgrounds, experiences, and abilities.

Sounds like you? We'd love to hear how you'd bring curiosity, rigour and a love of data to our team. Apply now and become part of our journey!