Marketing & Content Lead

Are you a sharp marketer and exceptional communicator who loves turning complex ideas into clear stories, strong concepts and marketing that makes an impact? We are looking for a Marketing & Content Lead to help shape how Froda shows up across customers, partners, talent and markets.

This is a broad, hands-on role for someone who combines strategic thinking, creative judgement and strong execution. You will work across content, campaigns, social media, CRM, employer branding, events, positioning and go-to-market, with ownership from idea to final delivery.

About Froda

Founded in 2015, Froda's mission is to democratize access to financing, giving small businesses the same growth opportunities as large ones. Through digital innovation, we've transformed the loan process from months to minutes, offering fair, fast, and accessible financing. Now, through embedded lending, we're integrating our technology with global banks and fintechs, building the next generation of lending infrastructure. Join us in creating opportunities for small businesses to invest in their ideas on the best possible terms.

About the role

As Marketing & Content Lead, you will turn Froda's strategy, products and ideas into marketing that people understand, remember and act on.

The scope is deliberately broad. You might work on positioning or go-to-market one day, write a campaign or customer email the next, and then develop an employer branding initiative, partner activation or event concept.

We are looking for someone who can move seamlessly between strategy, creativity and execution, and who enjoys taking work all the way from an initial challenge to a high-quality result.

You will work closely with Design, Growth Marketing, PR, Sales, Partnerships, Product and People, while independently driving your own initiatives.

What you'll do

• Translate company and commercial priorities into marketing initiatives, campaigns and content.
• Lead projects from strategy and concept through execution, launch and follow-up.
• Develop positioning, messaging, value propositions and go-to-market communication.
• Write and create high-quality content across web, CRM, email, social media, campaigns and presentations.
• Turn complex products and topics into clear, engaging communication.
• Develop creative concepts, narratives and campaign ideas together with Design and other specialists.
• Strengthen Froda's brand across customers, partners, talent and markets.
• Drive employer branding, events, partnerships and other brand activations.
• Use data and customer insight to continuously improve marketing effectiveness.
• Use AI and new technology to improve quality, speed and scalability in how we work.

What we're looking for

• 5+ years of relevant marketing experience.
• An exceptional writer and communicator with strong copywriting and storytelling skills.
• A broad marketing background across several disciplines rather than a narrow specialist profile.
• Strong strategic and commercial judgement, combined with a genuine bias toward action.
• Experience creating and executing content, campaigns and marketing initiatives across several channels.
• Strong understanding of brand, positioning, messaging and customer communication.
• The ability to quickly understand complex products, audiences and business models.
• High standards for quality, detail and creative execution.
• Comfortable owning work independently from an undefined brief to final delivery.
• Comfortable working in a fast-moving environment with high ownership.

We'd be particularly excited if you also have

• Experience from a startup, scale-up, agency or other high-growth environment.
• International marketing experience.
• Experience within B2B, fintech, financial services, partnerships or technology.
• Understanding of performance marketing, customer journeys and conversion funnels.
• Familiarity with tools such as Google Analytics, LinkedIn Campaign Manager or Meta Business Manager.
• Strong experience using AI tools as part of your everyday work.

Who you are

• You are curious, proactive and comfortable moving between the big picture and the details.
• You like taking something ambiguous and making it clearer, sharper and better.
• You think strategically, but you also want to create, write, execute and get things live.
• You care about great craft, but you also understand that great marketing should ultimately create an effect.

What success looks like

You raise the strategic, creative and editorial quality of Froda's marketing while increasing our ability to turn ideas into high-quality work at speed. Our communication becomes clearer, our marketing more distinctive, and more customers, partners and talent understand who Froda is, why we matter and why they should choose us.

About your application

Along with your application, you'll have the opportunity to answer a few short questions about your background and what interests you about Froda. They're optional, but we hope you'll take a few minutes to answer them. We really want to learn more about you, and your answers give us a more complete picture than a CV alone.