Growth Marketer

BookBeat has grown to become one of the leading audiobook services in Europe, and our aim is to be a part of our users' everyday lives. Our growth journey continues, and we are constantly working to attract, convert, and retain more people to our service. Our owned channels (email, push notifications, in-app and web messages, and SMS) play a big part in that. To scale our growth initiatives across the customer lifecycle in all our markets, we are now strengthening the team with a creative and energetic Growth Marketer who wants to learn the craft from the inside!

In this role, you will play a key part in growing and engaging our user base through creative, data-driven campaigns and initiatives across the entire customer lifecycle. You will work at the intersection of creativity, sales, and analytics - using insights to inform our commercial strategy and drive results along the lifecycle: from acquisition, to loyalty & engagement, to churn prevention & retention. You will be part of Team Growth Marketing, but also collaborate closely with the broader international Marketing & Sales team - filled with sharp marketers, brand designers, and analysts. We believe you are eager to learn and grow, and are at the beginning of your career with a year or two of hands-on experience. But what matters most to us is finding someone with the right energy, curiosity, commercial mindset, and a "get-things-done" attitude. The role is based at BookBeat's headquarters in Stockholm and you will report to our Growth Marketing Director.

Some things you will do:

• Drive user growth using owned channels (email, web, app, push, etc.)
• Plan, create, and optimize campaigns aligned with key performance indicators (KPIs)
• Develop creative marketing concepts and write compelling copy
• Analyze and report campaign performance
• Conduct A/B tests and experimentation to improve outcomes
• Use audience segmentation and data analysis to personalize communication
• Use AI tools and workflows to work smarter, and share what you learn with your colleagues
• Collaborate with local marketers, brand designers, analysts, developers, and content specialists

As a person, you:

• Are ambitious, energetic, positive, and proactive
• Are self-motivated and eager to learn
• Enjoy brainstorming creative ideas and thinking outside the box
• Strive to make data-informed decisions in everything you do
• Have a commercial mindset and are excited by opportunities to drive sales
• Are excited about the future of AI and want to learn more
• Thrive in a collaborative team environment and enjoy working from the office, where we spend four days a week

We also want you to:

• Have 1-2 years of experience from CRM, lifecycle- or B2C marketing, or from working with a consumer product in another role
• Be fluent in English. Another language from one of our markets is a big plus (Swedish, Finnish, German, Polish, Dutch, Norwegian or Danish)
• Have a university degree in business, marketing, communications, or similar

Do you think you're the right match? Then we can't wait to see your application! If you have any questions, contact our Growth Marketing Director Philip Svenningsson at philip.svenningsson@bookbeat.com . We are actively reviewing applications.

What comes with joining BookBeat AB:
30 days of paid vacation
O ne extra day off per year through reduced working hours
ITP1 occupational pension and flex pension option
💌 Insurance, including occupational group life, work injury and business travel insurance
🎾 Annual wellness allowance, weekly wellness hour and monthly activity clubs
🎧 BookBeat subscription for you and your loved ones
Working equipment, including a computer, phone and phone subscription
🏥 Subsidised occupational health care option
📜 Collective agreement
👶 Parental leave benefits
A sustainable work-life balance with a 37.9-hour work week
⏰ Flexibility in your everyday work, including flexible working hours
Opportunities to keep growing through challenging tasks, learning opportunities and educational resources
Knowledge sharing sessions within and across teams
Regular breakfasts, team activities, holiday parties, roadmap days and other moments that bring us together
A centrally located HQ in the heart of Stockholm, with access to our office gym, sauna and dog room
Discounts and benefits through Bonnier, e.g. yearly bike service

A bit about BookBeat
BookBeat's journey began in 2015, with the ambition to create a market-leading service for digital books. In 2016, the BookBeat app was launched.

Today, around 10 years since our launch, more than one million people use BookBeat every month. We're part of Bonnier Books and continue to grow across Europe with plenty of pages still left to write.

Team BookBeat now consists of around 170 curious and committed doers, working across areas such as tech, product development, books, marketing & sales, finance, business development and people operations.

What brings us together is not just what we do, but how we do it. Our four core values guide the way we work, collaborate and grow:

Be great at what you do
Share what you know
Curiosity for our users and us
Build Team BookBeat

In practice, this means we want people to keep developing within their area of expertise, while also sharing knowledge generously with others. We work closely across teams, learn from each other and stay curious about our users, our product and the journey we're on. We also believe that everyone contributes to the culture we build together. Whether it's through collaboration, feedback, new ideas or simply helping a colleague out, we all play a part in making BookBeat a place where people can do great work and enjoy the journey along the way.