Finnish Influencer Marketing Specialist

You can spot a promising creator, see the campaign before it exists and negotiate a deal that makes sense for everyone. Then you want to know how it performed.

At Anyfin, you'll own influencer marketing and creator content for Finland, from finding the right partners to turning collaborations into customer growth. You'll join our Growth team in Stockholm, with room to shape the channel, test your ideas and build on what works.

There's a market to grow, a useful story to tell and plenty of scope to make this your own.

This role is based in Stockholm.

A good reason to get people talking

Anyfin is building a smarter way to manage consumer credit, using technology to give people a better deal on the loans they already have. We're profitable, hold a banking licence and have ambitions across Europe.

Your job is to understand the product, who it can help and what will make different Finnish audiences pay attention. Turn that into the right messages, creator partnerships and content, from influencer campaigns to user-generated content (UGC), that build trust and bring in customers.

You'll know what lands, what builds trust and what sounds like someone translated a Swedish campaign and hoped for the best.

Please save us from that last one

Own the partnership. Know the numbers.

• Find the next thing that works. Test new voices, formats and platforms. Turn what you learn into a stronger next campaign.
• Find the right voices. Scout influencers, UGC creators, ambassadors and podcasts. Match the partner and format to the audience we want to reach and the message we need to get across.
• Make the deal work. Lead outreach and negotiations with creators and agencies. Understand the value of a partnership and agree on pricing, deliverables and terms you can stand behind.
• Build campaigns people respond to. Turn your understanding of our product and target audiences into strong content ideas and briefs. Work with influencers and UGC creators on hooks, messages and formats, and give clear feedback that makes the content better. Keep it accurate, relevant and natural in Finnish.
• Run the whole thing. Own the work from first contact to published content, keeping partners, timelines and colleagues on track.
• Follow the commercial results. Track customer acquisition, conversion and campaign costs. Know which partnerships deserve another round, which need adjusting and where to move on.

You have taste. You also have targets.

You know the Finnish creator landscape and understand how content connects with different audiences. You get to know the product properly, work out who it's relevant to and find an angle that gives them a reason to care. You can get a creator excited about an idea, handle a difficult negotiation and keep a campaign moving.

You're comfortable asking for better terms and building relationships people want to continue. You also know that a warm relationship and a good commercial decision should be able to coexist.

You bring:

• Fluent Finnish and English, with a strong feel for how Finnish people actually speak, consume content and make decisions.
• Hands-on experience in influencer marketing and working with UGC creators, including developing briefs, giving feedback on content and following campaign results.
• Strong negotiation skills and confidence working with creators and agencies.
• A good understanding of platforms such as TikTok, Instagram and YouTube, with a strong feel for audience demographics, content and the formats that get people to act.
• Confidence with numbers. You can explain what a campaign delivered, what it cost and what you'd do differently next time.
• Initiative and follow-through. You see what needs doing and take responsibility for getting it done.

We'd love to hear about a partnership you made successful, including the part that took more work than anyone saw in the final post.

Good people to build with

You'll work with an ambitious Growth team that shares ideas, challenges assumptions and helps you get things done. You'll have ownership of your market and colleagues to think things through with.

Bring a campaign you're excited about. Someone will want to see the creative. Someone else will ask about acquisition cost. Ideally, you'll be excited about both.

The role is based at our office on Drottninggatan 92 in Stockholm. You'll need to be based here or willing to relocate.

Tell us about a campaign you're proud of. What made it work, and what happened because of it?

We'd like to meet the person behind it.