Data & insights

JobbSafari – Data & insights

Attracting the right talent requires an understanding of what people are looking for in their working lives, and why they choose some employers over others. We help you stay one step ahead by understanding the people behind the numbers.

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Understand where you are today and identify the opportunities

Change starts with insight. Through baseline studies and tailored surveys, we gather qualitative and quantitative insights into how your employer brand is perceived today and what it takes to strengthen it tomorrow. Our tailored surveys give you a clearer picture of how your employer brand is perceived, what drives candidates to choose you and what stands in the way of recruitment. We tailor each survey to your goals and needs, analysing everything from awareness and competitors to advertising and EVP. The result is clear insights that help you make better decisions and create more effective employer branding and recruitment marketing.

“A clear view of where you stand today, with insights for the future.

Philip Alsén

Head of Talent Aquisition, Stegra

Data-driven insights throughout the recruitment journey

Successful recruitment is about more than reach. It’s about understanding how talent moves through the entire recruitment journey and what influences their decisions along the way. Using data and behavioural insights, we analyse every step of the recruitment funnel, from first exposure to engagement and starting an application. You get a clearer picture of what works, where candidates lose interest and how messaging, content and investment can be optimized for better results over time.

“In today’s market, individual efforts are not what make the difference. It’s the ability to work consistently, efficiently and with data over time that builds awareness, strengthens your position and turns attention into actual applications.”

Jesper Hansson

Head of Data & Insight, JobbSafari

Make the right decisions with behavioural insights

TargetBuilder is our data-driven analytics tool for measuring, understanding and optimizing employer branding and recruitment marketing in real time. By analysing behaviour alongside messaging, channels and content, you get a clearer picture of which activities actually drive results throughout the recruitment journey. We measure what drives engagement. All communication is categorized and analysed based on factors such as messaging, job role, channel, geography and format. This shows which messages candidates engage with, respond to and act on. By linking behavioural data to your employer branding goals, TargetBuilder provides a clearer basis for decisions on both long-term positioning and day-to-day recruitment.

TargetBuilder provides real-time insights

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data points showing behaviour in real time

unique audiences across job roles and industries

attributes measuring employer branding impact

With TargetBuilder, you can:

understand which messages drive the most engagement
measure how your EVP performs across different audiences in real time
link employer branding activities to actual recruitment results.

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Audience insights for better employer branding

To attract the right talent, it’s not enough to know which candidates you want to reach. You also need to understand how they perceive you, what drives your attractiveness and why they choose other employers.

Understand your position

Through audience analysis, we help you understand your position in the labour market based on relevant audiences, areas of expertise and competitors. We analyse how candidates perceive your employer brand, what they associate with you and what influences their decision to apply. This gives you insights into your strengths, weaknesses and opportunities, and a stronger foundation for developing a more relevant and competitive employer branding strategy.

Want to learn more?

Talk to our experts about how to improve your recruitment marketing and employer branding results.

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