ADVISORY

Boliden

Employer branding that aligns teams, scales locally, and strengthens recruitment

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Industry:Metals companySolution:StrategyImpact:Stronger hiring outcomes

STARTING POINT

Employer branding without a shared direction

Boliden is a complex, decentralised company operating across multiple markets. Employer branding activities were happening in many places, but without a common direction. The challenge was to take a more unified approach, create shared tools, and place greater focus on what matters most: the people behind the metals.

APPROACH

Built to last. Designed to be used.

01

Central strategy

Easy to scale locally while supporting both strategic and tactical work.

02

People first

A concept designed to create a more genuine and human picture of Boliden as an employer.

03

Toolbox

Templates and tools that make it easier to do things right while creating more room for local creativity.

04

In practice

An optimized trainee campaign that strengthened both recruitment and the candidate experience.

Expert quote

“A key success factor has been our close collaboration and open dialogue. Having worked on the client side myself, I know how important strong communication is when you want to maximize the value of every effort.”

Joakim Forsberg

Strategic Client Advisor på JobbSafari

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