PR & Marketing Coordinator (fixed-term contract)

We are Aarke

Aarke is a Swedish design company dedicated to creating premium home essentials that elevate the everyday for people around the world. Since our founding in 2013, we've been on a mission to redefine the home appliances industry by merging Scandinavian design, exceptional quality, and top-tier materials - areas often overlooked in this space.

Our almost iconic flagship product, the Aarke Carbonator, has garnered a loyal global following, with customers in more than 30 countries. Through thoughtful craftsmanship and attention to detail, Aarke continues to expand into new product categories, setting a new standard for modern home appliances. Alongside new products, we are equally focused on growing and expanding into new markets, ensuring that Aarke is present wherever our customers are.

We are looking for a PR & Marketing Coordinator to join our Marketing team on a fixed-term contract to December 2026.

Role & Responsibilities

As PR & Marketing Coordinator, you will play an important role in strengthening Aarke's brand presence across our key markets, with a clear focus on both brand visibility and commercial impact. You will support PR, influencer marketing, retail, and trade marketing initiatives, ensuring high-quality execution that reflects Aarke's premium positioning.

Working closely with PR, Brand Marketing, Performance Marketing, Sales, and external partners, you will help drive visibility across earned, owned, and partner-driven channels.

You will be responsible for managing operational PR processes, coordinating influencer and product seeding activities according to our ambassador strategy, and supporting product- and retail-related initiatives across markets. This role requires strong project management skills, as you will coordinate multiple stakeholders, timelines, and deliverables across teams, retailers, and markets. It is ideal for someone hands-on, structured, commercially minded, and excited to take ownership in a fast-paced, international environment.

What you will do

The responsibilities and focus of this role will evolve over time, depending on business needs and, priorities.

PR

• Manage the press inbox, including monitoring, responding, and follow-up
• Conduct proactive press outreach in key markets without agency support (focus: UK & Rest of Europe)
• Track and report PR performance and KPIs

Marketing Support

• Main point of contact for the Influencer Ambassador Program
• Execute and coordinate all steps of the ambassador workflow, including:
  
  • Scouting and outreach
  • Negotiation and contracting
  • Briefing and content coordination
  • Budget monitoring and KPI tracking
  • Follow-ups and posting verification
• Collaborate closely with Brand and Performance Marketing to ensure alignment across channels
• Support ongoing product send-outs (press, KOLs, events)
• Provide flexible ad-hoc marketing support across the department

Retail & Trade Marketing Support

• Support trade and retail marketing initiatives in collaboration with Sales and key partners
• Coordinate brand-to-brand partnerships and retail activations where relevant
• Support in identifying cost-efficient partnership opportunities that strengthen brand credibility and reach
• Coordinate selected product launch initiatives according to key market and retail plans

Project Management

• Manage timelines, deliverables, and approvals across PR, influencer, and product activation tasks
• Ensure smooth coordination between internal teams and external partners
• Maintain clear documentation, structure, and workflow processes

Who you are

You are proactive, collaborative, and thrive in a role where you can take ownership and drive execution forward. You enjoy working operationally, solving problems as they arise, and supporting cross-functional teams. You bring strong communication skills, attention to detail, and project management abilities that help keep initiatives on track.

You are motivated by the opportunity to contribute to an ambitious premium brand, enjoy working closely with retailers and partners, and define success through teamwork, quality, and measurable results.

Qualifications & Skills

• Experience in PR, including pitching to press and managing journalist relationships
• First experience working with KOLs / influencers
• Understanding of retail, trade marketing, or brand partnerships is a strong plus
• Project management skills, with the ability to coordinate multiple stakeholders and deadlines
• Ability to manage several tasks simultaneously and maintain structure
• Experience working in a consumer or product-driven company is a plus
• Fluent in English

Why join Aarke?

By joining Aarke, you will become part of a talented and passionate team that is revolutionizing the home appliance industry. We offer:

• Exciting growth opportunities: Aarke is expanding rapidly, providing ample opportunities for career advancement and professional development.
• International work environment: Collaborate with colleagues from very diverse backgrounds and cultures.
• Modern workspaces: Enjoy our brand new Stockholm office in Vasastan area, designed to inspire creativity and collaboration. We have frequent gatherings for breakfasts and after works.

How to apply?

If you are ready to take on this exciting opportunity and join our team, please submit your resume and cover letter here on our website. If you have questions about the role, please contact Chief People Officer, Anna Korling, anna@aarke.com

Interviews are conducted on an ongoing basis so do not wait with your application.

We look forward to hearing from you!

Department Commercial Locations Stockholm Remote status Hybrid