Employer Branding & Talent Marketing Specialist

Om jobbet

H&M is a global company of strong fashion brands and ventures. Our goal is to prove that there is no compromise between exceptional design, affordable prices, and sustainable solutions. We want to liberate fashion for the many, and our customers are at the heart of every decision we make.

We are made up of thousands of passionate and talented colleagues united by our shared culture and values. Together, we want to use our power, our scale, and our knowledge to push the fashion industry towards a more inclusive and sustainable future.

ABOUT THE TEAM

The Employer Branding & Talent Marketing team strengthens how H&M shows up to current and future colleagues. We translate our brand ambition into clear, consistent employer branding and talent marketing across global and local touchpoints. Working across content, channels, and regional enablement, we partner closely with Talent Acquisition, Communications, Brand, and markets to ensure our Employer Brand is relevant, on-brand, and activated consistently worldwide.

ABOUT THE ROLE

As a Talent Marketing Specialist, you will serve as the content strategist and recruitment-marketing writer for H&M Group's global Employer Branding & Talent Marketing team. You will turn our brand direction, EVP development, and talent priorities into clear, compelling, fashion-aligned content that resonates with talent audiences worldwide.

You'll work closely with our Social & Digital Media Specialist, Visual Content Producer, and Communications teams to ensure every touchpoint-including career site, job ads, CRM, talent pools, and social-is consistent, relevant, and designed to engage and drive conversions with key talent segments.

This role is ideal for someone who has talent marketing experience and understands how to engage a fashion-minded, culture-aware audience and can turn insights into content that attracts and inspires future colleagues.

WHAT YOU WILL DO

1. Content Strategy & Messaging: Develop clear, on-brand messaging for key talent groups and campaigns. Translate our Employer Brand and EVP direction into simple, scalable content frameworks used across channels and markets.
2. Recruitment Marketing Content: Write and adapt content for job ads, campaign pages, CRM journeys, talent pools, and landing pages. Create headlines, hooks, and short-form copy tailored to fashion-minded and culture-aware audiences.
3. Channel-Adapted Content (in partnership): Own the messaging and collaborate with:
4. Social & Digital Media Specialist to adapt content for Instagram, YouTube, LinkedIn Life, and paid/organic formats.
5. Visual Content Producer to shape briefs, scripts, and storylines for video, photo, and evergreen assets.
6. Communications to ensure alignment with relevant editorial and corporate narratives.
7. Career Site, CRM & Candidate Experience: Shape career-site messaging and content structure. Refresh job ads, auto-messages, microcopy, and other recruitment touchpoints to improve clarity, consistency, and conversion.
8. Global Enablement: Develop toolkits, templates, and copy libraries that support global and regional activation. Provide scalable, on-brand content for seasonal hiring, campaigns, and priority talent groups.

WHAT YOU BRING TO THE TABLE

• Strong writing skills: clear, bold, on-brand, short-form content tailored to key talent segments.
• Content strategy ability: able to translate brand direction and EVP themes into simple, scalable messaging for campaigns, talent groups, and global markets.
• Collaborative mindset: comfortable working with TA, Brand, Comms, Creative, People Tech, and regional teams to align messaging across touchpoints.
• Channel awareness (not ownership): Understand how content needs to adapt for social, digital, and in-store/print.
• Curiosity for colleagues and culture: interest in talent trends, inclusive storytelling, and the experiences of potential and current colleagues
• Hands-on, structured approach: able to balance strategic thinking with practical execution in a fast-moving global environment.

Experience from retail or other large, people-intensive organisations is valued, and we welcome diverse backgrounds from marketing, recruitment, or communications.

WHY YOU'LL LOVE WORKING HERE

At H&M Group, we are proud to be a vibrant, welcoming and values-driven company.

You'll have the opportunity to:

• Help shape how millions of people experience H&M Group as an employer
• Work with Employer Branding and Talent Marketing at true global scale
• Collaborate with experts across People, Brand, Marketing and Communications
• Build experience that opens doors across a complex, multinational organisation
• Be part of a team that believes in people, teamwork and continuous improvement.

ADDITIONAL INFORMATION

This isa full-time permanent position based at our office in Liljeholmen and you will report to the Manager of Employer Branding & Talent Marketing. Please submit your CV in English as soon as possible.

We are committed to a recruitment process that is fair, equitable, and based on competency. We therefore kindly ask you to not attach a cover letter in your application.

JOIN US

Our uniqueness comes from a combination of many things - our inclusive and collaborative culture, our strong values, and opportunities for growth. But most of all, it's our people who make us who we are.

Take the next step in your career together with us. The journey starts here.

Location
Årstaängsvägen, Stockholm, Sweden