Digital Marketing Manager, Sweden Lead

Om jobbet

Do you want to shape the digital marketing agenda for one of the Nordics' most recognized brands - and see the direct impact of your work on growth, visibility and business results?

In this role, you will own and drive the digital marketing strategy for Sweden, combining strategic thinking with hands-on execution across channels. If you thrive in a role where you get real responsibility, freedom to influence, and the opportunity to build strong stakeholder relationships - this might be your next step.

About the role

As Digital Marketing Manager, Sweden Lead, you will play a key role in strengthening brand visibility, driving targeted web traffic, and increasing online sales and lead generation across the Nordic markets - with a specific responsibility for Sweden.

You will develop and execute digital marketing initiatives across multiple channels, continuously monitor performance, and refine campaigns to maximize impact. The role combines strategic ownership with operational execution, giving you both influence and visibility in the organization.

You will also act as the main marketing contact for local business units in Sweden, representing marketing in go-to-market discussions and ensuring alignment between global strategy and local market needs.

The position is located in any of our offices in Stockholm or Gothenburg.

What makes this role exciting:

• You own the digital marketing agenda for Sweden
• You influence both strategy and execution
• You work with complex, high-impact campaigns across markets
• You collaborate closely with stakeholders across functions and geographies
• You have real opportunities to develop new methods, tools and approaches in digital marketing

Key areas of responsibility include:

• Developing and executing digital marketing strategy across the Nordics
• Driving marketing qualified lead generation in the Nordic markets
• Coordinating and executing marketing activities for Sweden
• Planning, managing and optimizing global and local marketing budgets
• Leading complex campaign planning and stakeholder collaboration
• Driving continuous improvement in tools, methods and performance

About you

You are a strategic yet hands-on digital marketer who enjoys ownership, complexity and collaboration. You combine analytical thinking with creativity, and you feel confident influencing stakeholders at different levels.

We believe you bring:

• Proven experience in creating impactful digital marketing results
• At least 3 years experience from similar roles
• Strong track record in lead generation using segmented and personalized online marketing
• Experience from large scale MQL generation
• Experience working with modern digital marketing tools, platforms and tactics
• Experience from implementing large-scale A/B testing processes (strong advantage)
• A relevant university degree and at least five years of experience within digital marketing
• Strong communication skills and the ability to build trust across cross-functional teams
• A proactive, structured and solution-oriented mindset

We offer you

At Fortum, we believe in a better future and want to be involved in shaping it. Our workplace is a safe place, both physically and mentally. You will grow with professional colleagues, being trusted and free to challenge yourself. We offer comprehensive benefits, flexible working hours, and hybrid work model to support your productivity, development and wellbeing. We are committed to build diverse teams where everyone feels included and is treated equally.

More information about our culture and benefits can be foundhere.

For permanent employment with Fortum Sverige AB, you may be assigned a wartime posting within the organization. For further information regarding wartime posting, please refer to theSwedish Civil Defence and Resilience Agency.

Interested?

Submit your CV in English by 8th of February 2026 at the latest. We start contacting suitable candidates already during the application period. If you have questions and would like to hear more about the position, please contact hiring manager Jonas Levin at jonas.levin@fortum.com.

Contact details to union representatives can be found on the bottom ofthis page

We are Fortum
Fortum is a Nordic energy company. We generate and deliver reliable energy to our customers and the Nordic energy system while at the same time helping industries decarbonise their processes and grow. Our core operations comprise efficient and best-in-class low-carbon power generation, customer services, and heating and cooling. Fortum's power generation is already 99% from renewable or nuclear sources with one of the lowest specific CO2-emissions in Europe. We are guided by our ambitious SBTi-validated
emission reduction targets on our way towards net-zero by 2040. For our ~4,500 employees, we commit to be a safe and inspiring workplace. Fortum's share is listed on Nasdaq Helsinki.fortum.com