CRM and Growth Specialist

Om jobbet

As a CRM & Growth Specialist at Albert, you will focus on the post-acquisition part of the customer journey-onboarding, retention, engagement, and upsell. You will work closely with Marketing, Product, Growth, and Analytics teams to deliver campaigns and experiments that drive meaningful growth. Using marketing automation tools (Braze, email, in-app messaging, push notifications), you'll help engage, convert, retain, and monetize our users through data-informed campaigns and high-impact growth initiatives.

What You'll Do

• Plan, build, and execute lifecycle campaigns across email, in-app, push, focusing on onboarding, engagement, retention, upsell, and monetization. Segment audiences, personalize messaging to optimize engagement and long-term user value, run A/B tests to continuously improve campaign performance and messaging effectiveness.
• Segment audiences and personalize messaging to optimize engagement, retention, and long-term user value.
• Collaborate closely with Marketing, Product, Growth, and Analytics teams to design and run growth initiatives and experiments, commercial initiatives, and monetization tests.
• Monitor campaign and experiment performance, track KPIs, and provide actionable insights to continuously improve lifecycle marketing effectiveness.
• Identify patterns and opportunities from user behavior and feedback to suggest enhancements in campaign flows, messaging, or the overall user experience.
• Maintain and optimize lifecycle content, ensuring clarity, brand alignment, and compliance with data privacy regulations (e.g., GDPR).
• Share insights with cross-functional teams to inform product, marketing, and growth decisions, staying current on industry trends and best practices.

• You have an academic background in marketing or a related field.
• (+3 years) Experience in CRM, lifecycle marketing, or growth marketing. Experience in a subscription-based business is a plus.
• Comfortable with marketing automation tools, ideally Braze.
• Data-driven, analytical, and results-oriented.
• Driven and passionate about seeing results.
• Collaborative, communicative, and able to work across teams.
• Adaptable, proactive, and able to solve problems creatively.
• Fluent in English (other languages are a plus).