Growth Marketing Manager

Introduction

The average recruiter spends around 7 seconds screening a CV. That is equivalent to the time it takes to get a first impression of someone at a party. In both scenarios the human brain simplifies things, making us focus on certain aspects. The only difference in first impressions through CVs and during a party, is that the CV screening impacts people’s lives. It leads to some people being shut out from the job market, and others being hunted down by everyone, regardless of understanding if that particular person is actually suitable for the job or not.

Armed with research, machine learning and a revolutionising SaaS tool, Alva Labs is disrupting the hiring scene. We are now looking to add a Growth Marketing Manager to the team, to make sure our customers move towards a brighter hiring future.

About Alva Labs

If one should summarise what we as a company are doing, it could be something like this:

Alva Labs is a Stockholm-based SaaS company offering a solution that helps global companies grow their teams in a scientific way. Alva has created a unique candidate assessment platform that helps companies build their organisations with the right people in the right place. Combining state-of-the-art assessment methods, data science, and an obsession with candidate experience, it provides the needed tool for data-driven talent acquisition.

Why is this role important to us

We are on a mission to create a fair and efficient job market for everyone. We’re proud to be working with some of northern Europe's strongest brands and a platform that has a strong product-market-fit and happy customers. We have found our ICP in the Enterprise segment and proven that we can grow - now it’s time to start scaling even further. As our Growth Marketing Manager, you will be responsible for ensuring that we act on data, optimising our sales funnel, and building strong relationships and processes in the GTM team. You will work across the whole customer journey: From building and capturing demand, supporting the sales team with sales acceleration to close the deal, and finally finding ambassadors and supporting expansion opportunities. This role is key in growing our revenue, and crucial in helping us expand in current and new markets. You will be measured on Pipeline velocity, New booked ARR and NRR. Marketing and sales share KPIs and we put great pride in having built a strong marketing and sales alignment. You’ll be a key player to take our processes and feedback loop to the next level.

What will you do

Your main responsibility is to drive new revenue and grow the company retaining and expanding our existing customers. Easy peasy, right? That also means you have to go where the data & opportunities take you, but here’s a short list of what we think you will be focusing on:

• Take control of the buyer journey - making sure data is collected and structured, finding insights and taking action on them
• Own campaigns, ABM structure & lead nurturing flows in Hubspot
• Collaborate with our SDR team on ABM strategy and tactics
• Distribute our content and find out what works and doesn’t work
• Make sure our website is optimized for technical SEO
• Lead web development and updates in the CMS (we’re using Hubspot)
• Support the work of our agencies/freelancers in Paid social and SEM
• Work closely with the Sales team to understand their needs & challenges to find improvements in the buyer journey
• Work closely with the Customer Success team to understand the user journey & customer pain points to find improvements in the customer journey
• Visualise data and share insights with the entire GTM team.

Who are you

• A data & statistics lover. You understand numbers, how to slice data and what you want from a dashboard. And you know how to present it so that non-marketers understand it. Bonus if you know SQL.
• A techy marketer. From choosing what tools you need (be it Hotjar, Google Optimize or GA4) to understanding how to implement it.
• You’re the jack of all trades. You will have resources to work with, freelancers & agencies, but you should also be comfortable rolling up your sleeves.
• A goal-striving individual and a prestigeless team player. We have really ambitious goals here at Alva, and the only way to reach them is to work together as a team.
• Comfortable having a lot of interactions with other teams and stakeholders. As you will run a lot of cross-functional projects, managing expectations and partnering up with colleagues in other teams will be a key to succeed in this role.
• We expect you to be fully comfortable communicating in English, as it’s the official language at Alva. Swedish is not a requirement.

What have you done before

We have really high standards, and are searching for that person that will dazzle us. What makes you great however, isn’t necessarily a long experience. You most likely have a background from digital marketing, ideally from B2B SaaS. You know your ABM, campaign management, performance marketing, web analysis, and SEO. Hubspot is your best friend and you’re the one showing up to the discussion packed with data driven insights. Basically you have most likely been hanging out in contexts with a lot of data. However we truly believe that great people will find a way, regardless of previous experience. So if you’re interested and curious about the role - hit that apply button.

About the team

We are a team of 60+ people, representing a wide selection of professional backgrounds. The common denominator is the excitement for our mission, to create a fair and efficient job market. There is a lot of engagement and eagerness to build something spectacular together with other highly talented individuals. We live our values and take them seriously. People are awarded and promoted based on acting in accordance with the company values. Read more about our company values → here ←.

We are a high performing team who loves to accomplish goals as well as learn from each other in multiple ways. We value flexibility in work, work-life balance, personal and career development and an inspiring working environment.

What else? You will get seven weeks of vacation, an on-market salary, a generous preventive care benefit, and a few other neat perks. You can read all about our benefits → here ←

Come help us change the world of hiring!

Welcome to Alva!