Sales Director: Lifestyle - Nordics

Om jobbet

Director Lifestyle Sales - Stockholm

Join adidas Europe and shape the future of the sporting goods industry! For over 75 years, our European heritage has been a fusion of culture and innovation, driving global sports trends. Our offices, from Herzogenaurach to London, Berlin, Zaragoza, Amsterdam, Warsaw, Athens, Milan, Manchester, and Paris, are centers of creativity and collaboration. We aim to be Europe's best sports brand, seeking pioneers and visionaries to join our bold journey.

At adidas, you're not just getting a job; you're invited to make a global impact, joining a team that values creativity, courage and innovation. Are you ready to be part of our journey?

Solna

Join our Nordic Headquarters in our brand-new office in Solna, where we have nearly 100 colleagues working across Sales, Marketing, and support functions. The Nordics is part of our North Europe Cluster, bringing together the Nordics, UK, and Benelux as one team. We're a workforce united through a common passion for Sport and Fashion, as well as working in an environment where everyone feels comfortable to be their true authentic self. This office has amazing creative spaces, an open plan office, making it a place you look forward to coming in to each day.

What you'll do:

As our Director Lifestyle at adidas, you'll have the full responsibility of working with our Lifestyle led accounts as well as have accountability for the overall distribution of Originals product in Nordics. We're looking for a skilled negotiator, who constantly plays to win and who can find win-win solutions that meet the needs of both the client and adidas.

We're looking for an experienced leader that can lead leaders and teams, with a strategic mindset, vision and purpose and ability to build strong long-term sustainable partnerships internally as well as externally with your account. We're looking for an individual who can constantly challenge and execute a business plan and strategy.

Strong digital/omni knowledge and experience is preferred. You'll support to activate brand strategies & manage assigned categories/product segment together with the GTM and Marketing team, driving and increasing brand visibility and sell out both in store and online.

Identifying opportunities for upselling, cross-selling and expanding services for the accounts to maximize revenue and profitability, our Director Lifestyle is responsible for tracking KPIs for accounts, regularly reviewing progress against targets and implementing actions as needed.

Skills you'll need:

• Fluent in English. Fluency in a Nordics language is beneficial.

• 10+ years of retail experience in sales/key account management.

• Current budget responsibility ownership & forecasting experience

• Strategic thinking and planning: Ability to build and execute short-, mid-, and long-term Strategic Account Plans. Grow orderbook build and maximize Sell Out.

• Commercial metrics/data skills: Proficiency in sales, margin, inventory management & KPI tracking.

• Leading Leaders: Ability to influence managers of account/channel teams.

• Systems & Software: Experience with SAP, Sales Tools, PowerBI, and Microsoft Office.
• This position is based in our Nordics HQ in Solna, with the expectation of visiting the accounts on a regular basis, as well as travel for business/sell-in meetings abroad.

Life at adidas - Nordics:

We operate a flexible hybrid model with 3 days in the office (2 fixed days for full collaboration with our colleagues) and the flexibility for you to choose where you work from on the other 2 days. We also have an optional "Sports Hour" every Thursday @ 11-12, a sports club for you to choose your preferred activity, and an annual fitness allowance.

We offer an annual bonus scheme, private health insurance &, generous employee discount, public gym & pool facilities.

To ensure everyone feels welcome we endeavour to accommodate everyone at all stages of the application and interview process. Should you need it, please let your recruitment partner know and they will be more than happy to help.

For this application, please can you upload your CV in English.

AT ADIDAS WE HAVE A WINNING CULTURE. BUT TO WIN, PHYSICAL POWER IS NOT ENOUGH. JUST LIKE ATHLETES OUR EMPLOYEES NEED MENTAL STRENGTH IN THEIR GAME. WE FOSTER THE ATHLETE'S MINDSET THROUGH A SET OF BEHAVIORS THAT WE WANT TO ENABLE AND DEVELOP IN OUR PEOPLE AND THAT ARE AT THE CORE OF OUR UNIQUE COMPANY CULTURE: THIS IS HOW WE WIN WHILE PLAYING FAIR.

• COURAGE: Speak up when you see an opportunity; step up when you see a need..
• OWNERSHIP: Pick up the ball. Be proactive, take responsibility and follow-through.
• INNOVATION: Elevate to win. Be curious, test and learn new and better ways of doing things.
• TEAMPLAY: Win together. Work collaboratively and cultivate a shared mindset.
• INTEGRITY: Play by the rules. Hold yourself and others accountable to our company's standards.
• RESPECT: Value all players. Display empathy, be inclusive and show dignity to all.

At adidas, we strongly believe that embedding diversity, equity, and inclusion (DEI) into our culture and talent processes gives our employees a sense of belonging and our brand a real competitive advantage.

- Culture Starts With People, It Starts With You -

By recruiting talent and developing our people to reflect the rich diversity of our consumers and communities, we foster a culture of inclusion that engages our employees and authentically connects our brand with our consumers.

Job Title: Sales Director: Lifestyle - Nordics

Brand:

Location: Stockholm

TEAM: Sales

State: Stoc

Country/Region: SE

Contract Type: Full time

Number: 524071

Date: Nov 26, 2025