Marketing Manager, ZellisONE

Om jobbet

We are hiring forZellis, a fast-moving technology company. Zellis and Benifex are sister companies, both operating under in the Zellis group.

ZellisONE combines HR, Workforce Management, Pay, Talent and Benefits in one AI-enabled, configurable platform. Trusted to pay more than two million employees every month, we help organisations run payroll at scale, while unifying the full people experience.

Our vision is to be the clear leader in pay, reward, analytics, and people experiences. We're passionate about creating an environment where people want to join, belong to, and be part of a progressive organisation.

Find out more: About Us

Why should you apply?

• Shape the Nordic go-to-market strategy for the UK's leading HR and payroll technology provider, entering a high-growth new region.
• Own both strategy and hands-on execution, building brand awareness, pipeline, and revenue impact from the ground up.
• Work closely with senior Sales, Product, and Marketing leaders while enjoying the autonomy of a startup-style environment backed by an established group.
• Make a visible commercial contribution as you create ABM programs, launch localized campaigns, and drive enterprise engagement in a mature digital market.
• Be part of a collaborative culture where your insights, creativity, and data-driven thinking will directly influence business success.

Great benefits:

⚖ Guaranteed work-life balance with a hybrid working model

ITP1 pension

Lifeplan - a leading financial advisory service that offers personalized advice for maximizing your pension savings

Collective agreement

Access to our comprehensive benefits portal.

Generous wellness allowance

30 vacation days / year

Referral bonuses

Enhanced parental pay

Volunteer Days - two paid days annually to give back to the community.

Role Overview

ZellisONE is expanding into the Nordics and seeking a Marketing Manager for the region to build and execute a regional marketing strategy that drives brand presence, pipeline creation and commercial traction. This role blends strategic planning with hands-on delivery, localising UK-led propositions for Nordic audiences while developing targeted ABM programs and demand generation initiatives.

Working closely with Sales, Product and UK & Ireland Marketing, you will shape integrated campaigns across channels, events and partnerships. You'll deliver insights, messaging and execution that resonate with enterprise-level buyers and support the company's initial customer acquisition in Sweden and beyond. Travel across the region and to UK offices will be part of this dynamic, growth-oriented role.

Responsibilities

• Build and execute Nordic marketing plans to drive brand awareness, market penetration, and qualified pipeline aligned to revenue goals.
• Localise Zellis' value propositions, content, and campaigns to ensure cultural and linguistic relevance for Nordic decision-makers.
• Partner closely with Sales on ABM, enablement, and conversion improvements across the full funnel.
• Lead integrated marketing campaigns and field events using paid media, social, content, webinars, and strategic partnerships.
• Conduct ongoing market and competitor analysis to inform positioning, messaging, and go-to-market strategy.
• Manage local agencies and partners to deliver high-quality activation and extend market reach.
• Track, analyse, and report campaign performance to support data-driven decisions and demonstrate ROI.
• Collaborate with UK & I Marketing and Product Marketing to align with brand, product launches, and global initiatives while tailoring for the Nordics

What are we looking for?

• Proven B2B marketing experience in SaaS enterprise software, ideally with HR or Payroll technology.
• Strong ABM expertise, including tiered account plans, pursuit marketing, and sales alignment.
• Demonstrated ability to build demand and pipeline from a starting point.
• Experience leading integrated campaigns across paid, social, content, and events.
• Skilled at localising propositions and messaging for Nordic audiences.
• Data-driven, commercially minded, and comfortable owning targets, metrics, and budgets.
• Highly organised, self-starting, and confident operating with autonomy.
• Strong collaboration skills with the ability to influence cross-functional stakeholders.
• Clear and compelling communicator with strong English and Swedish language skills.
• Experience with marketing technologies such as HubSpot, LinkedIn Campaign Manager, and analytics platforms.
• Understanding of GDPR and responsible data-driven marketing practices.

Bonus points for:

• Knowledge of Norwegian or Danish.
• Experience working with AI, data-driven systems and advanced analytics.
• Experience in start-up or scale-up environments.

Even if you don't meet all of the requirements for this role, we encourage you to apply! We are looking for talented and passionate individuals who are eager to learn and grow. We also offer a variety of other roles, so please check out our careers page to see if there is something else that might be a good fit for you.

Our interview process

Benifex understands the need to have a fast and efficient process, the below will all be completed in the shortest time possible.

📞 Initial informal call with the Talent team

⏳ Interview with the hiring manager

⏳ Presentation interview with the hiring manager and a member of the team

Final interview with a key stakeholder

Please let us know if you need any reasonable adjustments for interviews by replying to the email you will receive after you apply.

Locations Stockholm Remote status Hybrid