Marketing Coordinator

Om jobbet

About DIB Travel

We are a fast-growing digital travel management company that combines technology, sustainability, and simplicity to transform how businesses manage their travel. We focus on creating seamless travel experiences for companies of all sizes - with innovation, user experience, and customer satisfaction at our core.

Role Summary

TheMarketing Coordinatorwill play a key role in shaping DIB Travel's market presence and driving growth through creative and strategic marketing initiatives, reporting directly to the Chief Revenue Office (CRO) . You will be responsible for coordinating and executing marketing efforts across branding, digital channels, website optimization, and promotional campaigns - with a strong focus on online visibility, customer engagement, and lead generation.

KeyResponsibilities:

MarketingStrategy&Branding

• Develop and execute DIB Travel's marketing and brand strategy, ensuring consistent identity across all internal and external channels.
• Create sales and marketing materials that clearly communicate the company's value proposition.
• Plan and execute a comprehensive promotion strategy ( customer and partner events, webinars , trade shows) and coordinate promotional activities ( giveaways , sponsorships, and collaborations ) to strengthen brand awareness across online and offline channels .
• Plan and manage promotional activities across social media platforms and offline channels, including campaigns, events, webinars, and trade shows.
• Manage analytics and performance tracking to optimize campaigns for ROI.
• Coordinate content production (power points, texts, and images) for digital media channels.
• Lead SEO initiative, including keyword research, content audits, competitive analysis, SEO-optimized content creation, and monitor rankings with strategic optimizations for ongoing growth.

Website&ConversionOptimization

• Ensure that DIB Travel's website has a clear sales focus - attractive, user-friendly, and optimized for conversion.
• Work closely with the development team to improve user experience (UX/UI).
• Create landing pages targeting both new customers and existing users within the DIB Booking Portal.
• Continuously test and improve content, messaging, and design elements to enhance lead generation.

CRM &CustomerMarketing

• Coordinate CRM-based information and marketing initiatives for customer engagement and retention.
• Develop automated email journeys and newsletters in collaboration with the Sales and Customer Success teams.
• Use CRM data and insights to drive targeted marketing actions and personalisation.

SuccessinThisRoleMeans:

Brand Growth:DIB Travel's brand awareness, visibility, and positioning improve measurably within the corporate travel industry.

Lead Generation:Increased volume and quality of inbound leads through optimized campaigns, website improvements, and SEO growth.

Sales Alignment:Marketing initiatives directly support the sales pipeline and help accelerate deal conversions.

Customer Engagement:CRM campaigns and events drive higher customer loyalty, retention, and upsell opportunities.

Digital Excellence:Continuous improvement of online performance metrics - including traffic, conversions, and engagement rates.

Collaboration:Effective coordination with Sales, Product, and Customer Success teams to ensure consistent messaging and unified goals.

Qualifications&Experience

• 3+ years of experience in a Marketing or Communications role - preferably in B2B, tech, or travel industry.
• Bachelor's degree in Marketing , Communications, or related field.
• Hands-on experience with digital marketing tools (Google Ads, Analytics, LinkedIn Campaign Manager, SEO platforms).
• Strong project management and organizational skills.
• Excellent communication skills in English (Swedish is a plus).
• Creative mindset combined with data-driven decision-making.

PersonalAttributes

• Strategic thinker with a "hands-on" attitude.
• Collaborative, proactive, and results-oriented .
• Passionate about branding, storytelling, and digital communication.
• Comfortable working independently and taking ownership of projects.

WhyJoinDIBTravel?

• Work with an ambitious, international, and innovative team.
• Opportunity to make a real impact in shaping the company's marketing direction.
• Flexible work environment (4 days a week in the office on average).
• A chance to grow professionally in a dynamic scale-up environment focused on sustainability and technology.

Locations Stockholm HQ Remote status Hybrid