Marketing Coordinator

Om jobbet

About DIB Travel

We are a fast-growing digital travel management company that combines technology, sustainability, and simplicity to transform how businesses manage their travel. We focus on creating seamless travel experiences for companies of all sizes - with innovation, user experience, and customer satisfaction at our core.

Role Summary

TheMarketing Coordinatorwill play a key role in shaping DIB Travel's market presence and driving growth through creative and strategic marketing initiatives. You will be responsible forcoordinating and executing marketing efforts across branding, digital channels, website optimization, and promotional campaigns - with a strong focus on online visibility, customer engagement, and lead generation.

KeyResponsibilities:

MarketingStrategy&Branding

• Develop and execute DIB Travel's marketing and brand strategy, ensuring consistent identity across all internal and external channels.
• Create sales and marketing materials that clearly communicate the company's value proposition.
• Plan and execute a comprehensive promotion strategy ( customer and partner events, webinars , trade shows) and coordinate promotional activities ( giveaways , sponsorships, and collaborations ) to strengthen brand awareness across online and offline channels .
• Plan and manage promotional activities across social media platforms and offline channels, including campaigns, events, webinars, and trade shows.
• Manage analytics and performance tracking to optimize campaigns for ROI.
• Coordinate content production (power points, texts, and images) for digital media channels.
• Lead SEO initiative, including keyword research, content audits, competitive analysis, SEO-optimized content creation, and monitor rankings with strategic optimizations for ongoing growth.

Website&ConversionOptimization

• Ensure that DIB Travel's website has a clear sales focus - attractive, user-friendly, and optimized for conversion.
• Work closely with the development team to improve user experience (UX/UI).
• Create landing pages targeting both new customers and existing users within the DIB Booking Portal.
• Continuously test and improve content, messaging, and design elements to enhance lead generation.

CRM &CustomerMarketing

• Coordinate CRM-based information and marketing initiatives for customer engagement and retention.
• Develop automated email journeys and newsletters in collaboration with the Sales and Customer Success teams.
• Use CRM data and insights to drive targeted marketing actions and personalisation.

SuccessinThisRoleMeans:

Brand Growth:DIB Travel's brand awareness, visibility, and positioning improve measurably within the corporate travel industry.

Lead Generation:Increased volume and quality of inbound leads through optimized campaigns, website improvements, and SEO growth.

Sales Alignment:Marketing initiatives directly support the sales pipeline and help accelerate deal conversions.

Customer Engagement:CRM campaigns and events drive higher customer loyalty, retention, and upsell opportunities.

Digital Excellence:Continuous improvement of online performance metrics - including traffic, conversions, and engagement rates.

Collaboration:Effective coordination with Sales, Product, and Customer Success teams to ensure consistent messaging and unified goals.

Qualifications&Experience

• 3+ years of experience in a Marketing or Communications role - preferably in B2B, tech, or travel industry.
• Bachelor's degree in Marketing , Communications, or related field.
• Hands-on experience with digital marketing tools (Google Ads, Analytics, LinkedIn Campaign Manager, SEO platforms).
• Strong project management and organizational skills.
• Excellent communication skills in English (Swedish is a plus).
• Creative mindset combined with data-driven decision-making.

PersonalAttributes

• Strategic thinker with a "hands-on" attitude.
• Collaborative, proactive, and results-oriented .
• Passionate about branding, storytelling, and digital communication.
• Comfortable working independently and taking ownership of projects.

WhyJoinDIBTravel?

• Work with an ambitious, international, and innovative team.
• Opportunity to make a real impact in shaping the company's marketing direction.
• Flexible work environment (hybrid/remote).
• A chance to grow professionally in a dynamic scale-up environment focused on sustainability and technology.

Locations Stockholm HQ Remote status Hybrid