Om jobbet
Fortum is on an exciting journey to decarbonize Nordic industries, supporting economic prosperity while tackling climate change. In our Corporate Customers & Markets division, we work with Fortum’s largest industrial customers – a focused, high-impact B2B segment where deep engagement is essential.
We are now looking for an experienced Marketing Manager in Solna, Sweden, to lead our digital marketing and analytics efforts and help us build a modern, data-driven marketing function from the ground up.
About the role
You will play a key role in shaping how we engage our customers digitally, define our analytics approach, and drive our early-stage digital transformation for the Nordic marketing team based in Helsinki and Solna. Your work will directly support Fortum’s strategy and have tangible impact on our business and sustainability goals.
In this role, you will:
Define and implement a digital marketing strategy for our B2B segment.
Lead targeted, insight-driven campaigns across digital channels by applying Account-Based Marketing (ABM) principles to create tailored content and outreach strategies that drive deep engagement with high-value B2B clients.
Build analytics and KPI framework to measure marketing performance and use data to optimize campaigns, identify quick wins, and continuously improve results.
Oversee and develop our marketing tech stack - from CRM (Dynamics 365) to marketing automation - ensuring tools are fully leveraged for segmentation and lead nurturing.
Partnering closely with IT to align systems, data, and infrastructure for scalable, long-term digital growth.
Contribute to broader marketing responsibilities, including multi-channel marketing communications that enhance brand visibility, lead generation and customer engagement.
About You
You are a strategic yet hands-on marketer with solid experience in large B2B environments. You’re comfortable working with analytics, CRM, automation tools and the technical foundation that enables modern digital marketing. You enjoy combining long-term development with quick, practical improvements and you’re confident advising and collaborating with stakeholders across marketing, sales and IT. You thrive in collaborative environments, work naturally as a team player, and build strong relationships across functions.
You also bring:
7+ years of B2B digital marketing experience, preferably in energy or industrial sectors
Experience building or transforming digital marketing programs and implementing ABM
Strong analytical mindset with experience building KPI frameworks and drawing actionable insights
Proficiency with CRM systems (preferably Dynamics 365) and marketing automation platforms
Ability to collaborate effectively across functions – including with IT
Self-driven, proactive, and able to manage multiple projects
Strong communication and stakeholder management skills in an international environment
Complete fluency and confidence in spoken and written Swedish and English
What we offer
In this role, you’ll have the opportunity to shape how Fortum engages some of the largest industrial companies in the Nordics and contribute directly to our decarbonisation journey. You’ll work in a collaborative, international environment where marketing plays an increasingly strategic role, and where your expertise will influence both long‑term development and day‑to‑day impact. We offer a supportive team, modern tools, and the freedom to bring forward your ideas and drive real change.
At Fortum, we believe in a better future and want to be involved in shaping it. Our workplace is a safe place, both physically and mentally. You will grow with professional colleagues, being trusted and free to challenge yourself. We offer comprehensive benefits, flexible working hours, and hybrid work model to support your productivity, development and wellbeing. We are committed to build diverse teams where everyone feels included and is treated equally.
More information about our culture and benefits can be found here.
Interested?
Please send in your application (CV) via our recruitment tool no later than 22nd of February, 2026. For questions, please contact Hiring Manager, Johanna Gronroos at Johanna.Gronroos@fortum.com or at +358 400 805 206 at the following times:
Thu 5th at 15:00 -16:30 CET or
Friday 13th at 15:00 - 16:30 CET
What to expect from the recruitment process
We will begin scheduling interviews at the end of the application period. Our recruitment process includes two rounds of interviews, a short digital assessment and reference checks. We may have a final discussion for finalist with a relevant stakeholder.
If you have questions about the recruitment process please contact Keren Shoch at keren.shoch@fortum.com.
If you need any reasonable adjustments during the recruitment process due to a disability or other circumstances, please let us know when applying. We will do our best to accommodate your needs.
To be selected for the position, the applicant may go through background clearance and a health examination including drug testing.
We are Fortum
Fortum is a Nordic energy company. We generate and deliver reliable energy to our customers and the Nordic energy system while at the same time helping industries decarbonise their processes and grow. Our core operations comprise efficient and best-in-class low-carbon power generation, customer services, and heating and cooling. Fortum’s power generation is already 99% from renewable or nuclear sources with one of the lowest specific CO2-emissions in Europe. We are guided by our ambitious SBTi-validated emission reduction targets on our way towards net-zero by 2040. For our ~4,500 employees, we commit to be a safe and inspiring workplace. Fortum's share is listed on Nasdaq Helsinki. fortum.com
