Marketing Automation & Lifecycle Manager (HubSpot) | 12-Month Contract

Om jobbet

Join a fast-growing international company for a high-impact, one-year opportunity!

As our Marketing Automation & Lifecycle Manager, you'll own HubSpot, build scalable automation, and collaborate across Sales, Product, Account Management, Customer Success, and Marketing to design and execute impactful, data-driven lifecycle marketing programs that connect our product innovations with the right audiences.

Some of the things you will be working on:

• Own HubSpot as the central platform for marketing automation and lifecycle management.
• Design, build, and maintain automation workflows, lifecycle stages, segmentation logic, and scoring models.
• Run automated lifecycle campaigns across email, in-app messaging, and push notifications.
• Design and optimize lifecycle programs spanning acquisition, nurturing, onboarding, engagement, retention, and loyalty (scope-dependent).
• Own lead nurturing, lead scoring, and customer scoring frameworks to drive targeted engagement.
• Identify performance gaps, at-risk customers, or drop-offs, and implement targeted automation initiatives.
• Ensure data quality, lifecycle consistency, and correct platform usage across all campaigns.

What we believe you bring:

• Bachelor's Degree in Marketing, Business Administration, or a related field
• Marketing Automation & Lifecycle Marketing - Experience designing and executing automation programs across different lifecycle stages
• HubSpot Expertise - Advanced hands-on experience with workflows, segmentation, lifecycle stages, scoring, and reporting for SaaS / B2B / telematics or Fleet Management / Asset Tracking market, and direct collaboration with field sales & marketing teams.
• Data-Driven Decision Making - Ability to analyze lifecycle performance and customer behavior to inform marketing initiatives
• Proven experience in a B2B SaaS or tech environment; exposure to telematics, IoT, or asset tracking industries is a significant advantage.
• Fluency in English, both written and spoken, with a good communication skills.

What we offer:

• A role with opportunities to grow, develop, and make a meaningful impact as the company expands and evolves.
• A collaborative, inclusive, and supportive environment where your contributions are valued and make a real difference.

Practical Details:

• Start Date: As soon as possible
• Work extent: 12-month contract, ending February 2027
• Location: Stockholm

We believe great work happens together. Being in the office at least three days a week helps us collaborate closely, learn from each other, and build a strong culture.

Background Check and Reference Verification
Successful employment is contingent upon ABAX receiving satisfactory references.

As part of our hiring process, we perform a digital reference check through RefApp, an advanced online solution for managing this procedure.

Please be aware that a background check will be conducted simultaneously with the reference check.

Equal Opportunities
At ABAX, we are dedicated to creating an inclusive environment for all our colleagues. This commitment extends to ensuring that our recruitment practices and processes are as inclusive as possible. We encourage applicants from all backgrounds to join us in strengthening our focus on equality and diversity in the workplace.

About ABAX
ABAX is a leading European telematics IoT platform offering connected mobility solutions for vehicle tracking, tool tracking, and equipment control. Our mission is to deliver mobility data insights that empower people to do more with less.

With over 500,000 tracked assets and 40,000 customers, ABAX delivers reliable and powerful solutions for businesses relying on physical operations. Our advanced platform transforms customer needs into actionable insights and automated reporting, driving efficiency and operational excellence.

We operate across Europe, with over 350 employees working from our facilities in Norway, Sweden, Denmark, Finland, the Netherlands, Belgium, Poland, and the UK. Our Head Office is in Larvik, Norway.

Department Marketing Role Marketing Automation Manager Locations Stockholm Remote status Hybrid Employment type Full-time