Growth & Retention Director

Om jobbet

This is a unique opportunity to scale our brand and performance, driving buyer acquisition and retention as well as seller growth across 24 European markets.

💙 Sellpy's vision is to empower everyone to live circularly. We see a tremendous financial, social and environmental value in making sure unused items are put to use again. We are looking for colleagues who share this vision, and who are ready to see their work contribute to a sustainable future.

Growth & Retention Director at Sellpy

We're looking for an experienced, analytical and curious digital marketing & CRM leader to develop and execute a highly effective, data-driven acquisition and retention strategy across 24 European markets.

With more than 9 million second hand items in our inventory, Sellpy offers a one-of-a-kind digital marketing challenge. You'll be the driving force behind shaping Sellpy's digital growth strategy and ensuring optimal performance across markets, channels, and audiences - turning complexity into a competitive advantage and accelerating circular living at scale.

This is a highly strategic and hands-on role. You'll combine full-funnel growth thinking with deep channel expertise, ensuring Sellpy grows efficiently across awareness, acquisition, and retention, helping us to expand Sellpy's footprint across Europe.

You'll lead a team of digital specialists through the Head of Digital. And collaborate across the organisation - especially with Creatives, MarTech, Data, Brand, Product, and Regional teams - to take our acquisition and retention efforts to the next level. You will report to the Chief Commercial Officer.

In short, you will

Own the Digital Marketing & CRM Strategy: Define Sellpy's digital marketing across all major paid channels (Meta, Google, TikTok, etc.) and CRM automations to drive efficient growth across 24 markets

Architect the Customer Lifecycle: Lead the logic for our customer journey. You'll define what we communicate, to whom, and when - using behavioral data to drive activation, prevent churn and reactivate dormant segments to maximize CLV

Manage Performance & Budgets: Direct multi-million SEK budgets, balancing upper-funnel awareness with lower-funnel acquisition and retention for both buyers and sellers to optimize ROI and CAC

Turn Data into a Competitive Advantage: Transform our vast product feed of 9M+ items into a growth engine through smarter automation, feed management, and creative optimization

Advance Measurement & MarTech: Collaborate with Data and MarTech teams to advance our CRM and performance marketing regarding tooling, tracking, product feeds and attribution

Collaborate Cross-Functionally: Work with Regional, Product, and Creative teams to ensure a seamless brand experience and consistent messaging across the entire customer journey

Lead & Mentor: Lead a high-performing team of specialists through the Head of Digital, fostering a culture of curiosity, data-fluency, and continuous experimentation

We use

Google Ads, Merchant Center, DV360, GA4, Google Workspace, Google Tag Manager, Google Editor

Major Paid Social Platforms (Meta, Snap, TikTok, Pinterest, ..)

SQL / BigQuery

Funnel & Fospha

Voyado & Sendgrid for CRM

Requirements

M.S. degree in business, marketing, economics or other relevant field

6+ years of experience in digital marketing, performance marketing, growth and retention, ideally within a senior position in e-commerce

Proven success in scaling digital marketing strategies and managing large marketing budgets efficiently

Strategic and operational expertise across Paid Social, Google's ecosystem and CRM

Exceptional analytical skills, with a strong command of data analysis and knowledge of BigQuery/SQL

Very good understanding of marketing analytics incl. tracking, attribution and product feed optimisation

A curious mindset and excellent collaboration skills across creative, tech, and data teams

Strong sense of what drives performance across formats and channels - from creative assets and placements, to lifecycle touchpoints

Experience leading, managing, and coaching a team

Written and spoken fluency in English, as this is our company language

We'd be impressed if you have

Experience in a fast-scaling, product-led, or international organisation

Direct experience in a high-growth e-commerce or marketplace business model, especially managing complex product feeds and campaigns across multiple markets

Written and spoken fluency in Swedish

Experience with programmatic advertising and e.g. DV360

A passion for sustainability and a drive to make circular living mainstream

You get to

Be part of a tech-minded company that's driving the change towards a sustainable lifestyle. In return, you will get direction, energy, and work on meaningful challenges daily

Benefit from hybrid work from our offices at Medborgarplatsen, Rosersberg, and from home

Work with highly skilled and motivated colleagues

Make use of prepaid vacation

Enjoy Sellpy credits and staff discounts at Sellpy and the H&M brands (Arket, COS, Other Stories, Weekday and more)

Save up with a monthly pension plan

Engagement in Sellpy's social traditions with game nights, interactive planning days, guest speakers and other activities

Location: Our office is at Medborgarplatsen in Stockholm and we expect high office presence (60-80%) in this role.

Form of employment: Full-time, permanent position (including a probationary period)

Start: As agreed upon

We're excited to review your application. Please note that due to the holiday period, feedback may take a bit longer than usual. Thank you for your understanding, and happy holidays!