Dynamics 365 Customer Insights Platform Specialist

Om jobbet

Overview

The client is enhancing its global marketing technology ecosystem and is seeking a highly skilled Dynamics 365 Customer Insights (Marketing) Platform Specialist. This role requires a strong blend of marketing expertise and hands-on technical experience within the Customer Insights platform.

The selected candidate will take ownership of the platform at a global level, ensuring effective utilization of customer data, segmentation strategies, and marketing automation capabilities across multiple markets.

Key Responsibilities

Global Platform Ownership

Take full responsibility for the client's global Dynamics 365 Customer Insights (Marketing) platform

Establish and maintain platform configuration, governance standards, and best practices

Ensure the platform enables scalable, consistent, and data-driven marketing initiatives across regions

Customer Data & Journey Management

Actively work with customer data models, segmentation strategies, and journey orchestration

Maintain a unified and structured view of customer data across all marketing touchpoints

Implement personalization, automation triggers, and targeted audience strategies

Campaigns, Events & Feedback Management

Provide guidance on campaign setup and continuous ("always-on") marketing workflows

Support event-related marketing activities, including communication flows and engagement journeys

Facilitate feedback mechanisms using Customer Voice, including surveys and customer insights collection

Market Enablement

Serve as a subject matter expert for regional teams utilizing Customer Insights

Conduct training sessions and provide ongoing guidance on segmentation, journeys, campaigns, and events

Develop reusable templates, frameworks, and standardized operating procedures

Support platform usage when necessary, while ensuring local teams manage their own campaign execution

Platform Development & Collaboration

Collaborate with cross-functional teams including IT, CRM, Sales, and digital units

Contribute to the evolution of the client's marketing technology landscape

Identify optimization opportunities and drive continuous improvements across the platform

Required Experience

Strong hands-on experience with Microsoft Dynamics 365 Customer Insights (Marketing)

Proven expertise in marketing automation, campaign orchestration, segmentation, and customer journey design

Experience working with customer data structures and data modelling concepts

Ability to align marketing objectives with technical platform capabilities

Exposure to Dynamics 365 Sales and/or Customer Service is an added advantage

Experience working within global or multi-market environments

Education Requirement

Bachelor's degree in Information Technology, Marketing, Business, or a related field (or equivalent experience)

Required Skills

Dynamics 365 CRM

Dynamics 365 Customer Insights (Marketing)

Segmentation & Audience Targeting

Data Modelling

Customer Journey Design

Campaign Management

Marketing Automation

Language Requirements

English - Proficient (mandatory)

Swedish - Preferred

Remote Work: Up to 75%

Job Mode: Hybrid

Ideal Candidate Profile

The ideal candidate combines technical expertise with a strategic marketing mindset. They are capable of both hands-on execution and advisory responsibilities, with a structured and collaborative approach. The individual thrives in enabling teams globally rather than directly managing local campaign execution.

Application Method: Interested candidates can apply by sending their profile to hr@semiconservicenordic.com