Audience Expert

Om jobbet

Company description
Publicis Groupe is one of the largest communications groups in the world. We are building the agency model of the future and take a holistic approach to our clients' challenges. By fusing together our media, creative, data and technology expertise, we are able to provide clients with integrated solutions, transformative ideas and compelling consumer experiences. We call it the Power of One.

We are proud winner of many awards and nominations, both in Sweden and internationally. But nothing makes us prouder than to work with clients and brands such as P&G, Disney, H&M, Mondelez, Volvo, VISA, Lantmännen, LEGO, Spotify, Perrigo, Renault and many more.

At Publicis, we put our people first. We are proud to be certified by Great Place to Work (2022, 2023, 2024, 2025) and have won the Diversity Charter Sweden Awards in the category Mental Health (2025). We have also been recognized with a Magnet Award for our engaging culture (2023). Our goal is to become the leading workplace in our industry. We are based in a fantastic office in Odenplan and offer a flexible work policy.

Overview
As an
Audience Expert, you will play a key role in building and scaling our audience capability in a cookieless media landscape, leveraging Identity-driven data, privacy--driven audience activation. The role is hands--on and works closely with insight, media and trading teams to ensure audiences are created, activated, and optimized effectively across media channels.

This is a key role within Publicis Intelligence, enabling us to continue delivering impact for clients through advanced audience strategies, identity-based activation and privacy first data usage.-based activation and privacy-first data usage.

Responsibilities
Key Responsibilities include:
• Build, manage, and activate audiences hands-on in Lotame and/or similar technologies, supporting both insight generation and media activation across channels.-on in

• Translate business and communication objectives into actionable, scalable audience strategies using first-, second-, and third-party data.-party data.

• Work closely with media and trading teams to ensure successful audience activation, including troubleshooting delivery, scale, and performance.

• Drive audience insights by analyzing audience size, quality, and composition to inform planning, targeting, and activation decisions.

• Act as an internal point of contact for questions related to audience usage, identity and cookieless activation.

Qualifications
• Hands-on experience working with audience creation, segmentation, and activation in a data-driven or programmatic media environment.

• Solid understanding of media activation workflows and how audiences are used in buying platforms, including common delivery and scale challenges.

• Ability to translate business and communication objectives into actionable audience strategies and practical platform setups.

• Experience using platforms for audience management, data collaboration or similar technologies (e.g. Lotame or similar)

Additional information
In addition to a welcoming culture and inclusive environment with passionate colleagues we offer you:

Career Opportunities
Local and Global opportunities through the Power Of One.

Personal and Professional Learning
Global AI learning platform where you can participate in +30 000 classes and connect with colleagues from all over the world.

Flexible Ways of Working
We want to be an employer where work life balance is cherished. We love to spend time with our colleagues at the office but also believe in the output of your work not where the work is being done.

Work Your World
For six weeks a year, the world is yours. Every employee can work anywhere on the planet where there's a Publicis office. A new city, a favorite locale, or even a different country - Go. Grow. Explore.

Mental Health
The happiness and health of our people is paramount to us. We work continuously on maintaining a healthy and safe working environment through initiatives that facilitate the well-being of our employees.

Benefits
Generous benefit package.

We look forward to your application!